Activision: Blizzard to take part in bringing Guitar Hero to Asia |
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Demonstrating the power of their combined strength, Activision has announced that Blizzard will be taking part in Guitar Hero 3's entrance into the Asian market. The call was sent out to allay fears from investors about Activision Blizzard.
Blizzard CEO Mike Morhaime expresses his confidence in the decision, saying that Blizzard is the "only Western publisher to achieve significant success in Asia." Activision CEO Robert Kotick expresses that there is "no greater resource" than Blizzard to help push Guitar Hero 3 into Asia.
Other than Guitar Hero 3: Legends of Rock (Xbox 360, PlayStation 3, Wii, PC), Blizzard will also be involved in pushing other franchises from Activision into the Asian market.
Via Gamasutra
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