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Acclaim Chief Creative Officer: E3 is broken and an embarrassment |
Listed in: PS3, Wii, Xbox 360 Tags: Acclaim, David Perry, GDC, Shiny Entertainment
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Gamers aren't the only ones who have gripes about E3 this year. Devs and executives have been expressing their disappointment with the event as well.Industry analyst Michael Pachter even went so far as to say that the event is headed for extinction soon. Now another has boarded the "hate E3" wagon: David Perry, founder of Shiny Entertainment and now chief creative officer at Acclaim.
I'd summarize what he said for you, but I'd say his words are already pretty succinct:
If there aren't dramatic changes to the format and staff, I'm never going again.
[...] The concept is broken, it's expensive, messages are diluted, consumers are ignored (remembering that the future of this industry is direct connections with consumers – not retailers), the ticket policies are stupid, and if the entire industry worldwide doesn't participate, it's not real anyway.
I used to bring major investors to E3 to get them excited about our industry, which worked every time. Now it's just an embarrassment. Thankfully we still have GDC to bring them to, if they want to see the talent, passion, and energy this industry has.
Related Articles:
- Ubisoft: time and place for E3 not appropriate, needs to be bigger
- ECA head honcho: ESA members are unhappy, more may leave soon
- Pachter: E3 to become extinct soon
- Pachter: E3 is virtually useless for retail and investors
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Not like the big names care about the consumers or they wouldn't release games that are alpha beta quality and most the time not playable until they push a patch out months after you've paid top dollar for the game. when they push out online games that don't have chat working or team games that don't have the teaming functions working.
Not like consumer has much say in any of this short of giving up on gaming totaly and spending money else where. Read any games forums and there's posts complaining about how broken the game is.
Fix the gaming industry and E3 will reflect it.
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