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Acclaim Chief Creative Officer: E3 is broken and an embarrassment

Posted Jul 21, 2008 at 7:53AM EST by QJ Staff

Listed in: PS3, Wii, Xbox 360 Tags: Acclaim, David Perry, GDC, Shiny Entertainment

Gamers aren't the only ones who have gripes about E3 this year. Devs and executives have been expressing their disappointment with the event as well.

Industry analyst Michael Pachter even went so far as to say that the event is headed for extinction soon. Now another has boarded the "hate E3" wagon: David Perry, founder of Shiny Entertainment and now chief creative officer at Acclaim.

I'd summarize what he said for you, but I'd say his words are already pretty succinct:

If there aren't dramatic changes to the format and staff, I'm never going again.

[...] The concept is broken, it's expensive, messages are diluted, consumers are ignored (remembering that the future of this industry is direct connections with consumers Â– not retailers), the ticket policies are stupid, and if the entire industry worldwide doesn't participate, it's not real anyway.

I used to bring major investors to E3 to get them excited about our industry, which worked every time. Now it's just an embarrassment. Thankfully we still have GDC to bring them to, if they want to see the talent, passion, and energy this industry has.

Ouchies. But he did vocalize what a lot of gamers are thinking, and props to him for that.

Via GamesIndustry.biz

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HE is correct in what he said but he should look at what E3 represents and see that E3 is representing the gaming industry as it is today.

Not like the big names care about the consumers or they wouldn't release games that are alpha beta quality and most the time not playable until they push a patch out months after you've paid top dollar for the game. when they push out online games that don't have chat working or team games that don't have the teaming functions working.

Not like consumer has much say in any of this short of giving up on gaming totaly and spending money else where. Read any games forums and there's posts complaining about how broken the game is.

Fix the gaming industry and E3 will reflect it.

# GDC... — RexNox 2008-07-21 09:41

for the win. TGS for the ok, maybe. Funny how the big wigs are just figuring out E3 sucks.

# yeah thats true — fingahs 2008-07-21 22:59

the problem with the games industry is that it is now ruled buy the major's so selling to retail has become the biggest concern of the development managment teams it's like the record industry someone will have a great idea but then the publishers shelve it, can it or roll with it and in all three of these terms the idea becomes inclosed in a cacoon of making money with a great game coming a close second(sometime as). release times have shortend and people are expected to be creative everytime they sit down at a computer, this coupled with work stress and family life?stress makes for lots of clone games or franchises coming out on top of one another plus programing isn't seen as a cool thing to do. it's seen as the preserve of geeky teenage White kids and counterpart Asian kids but this is'nt true, it's for everybody a language that can be learned by anyone. the maths is a different thing but the programming skills machanics in schools worldwide is whats lacking for innovative games and applications. basically programming hasn't hit the streets on mass yet! so yes, the games industry is broken in england and probably elsewhere too.

# E3 died when — Nathanias 2008-07-22 02:34

They made those rules that banned the booth babes. In fact, didn't they can the booths altogether?

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Acclaim Chief Creative Officer: E3 is broken and an embarrassment

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