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ABI Research says consoles to lead download video market |
Listed in: PS3, Wii, Xbox 360 Tags: Apple TV, broadband, Mike Wolf, Sony, Steve Jobs
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Wolf speculates that all this will happen in the next five years. So according to his estimates, customers on next-gen consoles such as the Xbox 360 and PlayStation 3 will comprise almost 60% of the market revenue by 2012. He even notes that consoles could overtake even Steve Jobs' Apple TV.
Because of the multiple entertainment capabilities of such consoles and their requirement for broadband connections, consumers would find more value and appeal in game consoles as capable Internet-to-TV products. That doesn't include the roomy hard drive storage and the fact that the console is already next to a TV.
However, the console has a long way to go to make waves in the market. ABI Research's recently conducted study entitled "Over-the-Top Internet Video to the TV" pointed out that 71% of people who purchase video over the Internet do so on a PC. 16% of the remaining simply burns the video into DVD and watches it on TV, while 8% download and view videos on their video console.
Aside from the fact that only 12% of the surveyed people do purchase videos online, the PlayStation 3, Xbox 360 and Wii will also have to contend with next-generation Internet-to-TV products from Comcast and Netgear, aside from the Apple TV and Sony's own future Internet-to-TV entertainment products.
But consoles already have an edge in growth: Nintendo, Sony and Microsoft all provide online purchase options by drawing funds from accounts. If Wolf's predictions do come true, analysts believe the console rise in the market will be phenomenal. "“This is just the beginning,” Wolf concluded.
Via Next Generation
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