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2K Sports marketing VP departs |
Listed in: Wii, PS3, Xbox 360, PC Gaming Tags: 2K Games, 2K Sports, EA Sports, ESPN, Take-Two Interactive
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Although it's not confirmed by Take-Two Interactive if the restructuring operations being conducted ushered the timely departure of Erik Whiteford, VP of marketing at 2K Sports, it has been learned that the 14-year industry veteran will be leaving the company to join consultancy firm Odyssey Partners.
For two years, Whiteford has contributed to building the 2K Sports brand since joining the division back in May 2005. He oversaw the transition of 2K Games from its former label, ESPN Videogames, and was deemed responsible for the success of the NHL 2K, NBA 2K, MLB 2K and College Hoops 2K franchises, even while matched up against major competition.
Immensely ironic as it is, Whiteford worked at Electronic Arts for 12 years prior to joining Take-Two's sports games division. His position as Senior Director of the EA Sports brand kept the label at a unstoppable lead during the EA Sports legacy. He helped spark the launch of the EA Sports Nation online community while overseeing management, research and online marketing.
Via Game Daily
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Oh and 1st!
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