2K: games are cheap entertainment, will survive recession

Posted Jan 20, 2009 at 12:15PM by QJ Staff Listed in: PS3, Wii, Xbox 360 Tags: 2K Games, Christopp Hartmann
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2K boss: We can beat the recession - Image 1


Games are cheap. Not as cheap as a Recession Special Hotdog maybe, but compared to a weekend down at Ibiza at least.

For your cash, games offer infinitely more hours of entertainment than a weekend getaway. So if people aren't willing to cut a weekend getaway from their budgets, how much more when it comes to video games? At least, that's the point that 2K global president Christoph Hartmann wants to make:

Traditionally, when the economy does badly, the entertainment market grows. I donÂ’t see why it should be any different this time.


The recession is coming, but it’s not only about the sad situation of people worrying if they can pay their mortgage – it’s people wondering if they can still afford to spend £500 to go crazy in Ibiza twice a year.


People spend less than a tenth of that on a video game that will last for hours in their own home. Cost-wise for a decent amount of hours of entertainment, itÂ’s cheap. Brutally cheap. The recession shouldnÂ’t have too much of an impact.


Positively upbeat, but really. The video game industry will survive, there's no doubt about that. The concern is that there will be a lot of casualties of the recession by the time we're out of the recession.



Recession blues:


Via MCV UK

 
 
 

Comments [refresh]

by RexNox - 2009-01-20 09:25
» The difference for this economy...

is it is a global economy, and the US is busy playing Batman. But, the Euro is pounding everyone else. So, the European market should fly through this without a problem. It's all the non-Euro markets who are taking the hit.



Remember, Batman owns a big company. He's probably not taking those down.

by phiyuku - 2009-01-20 09:42
» Thats new to me

since the Euro is losing more of its value compared to the USD. Analyst even predict that the USD would overtake the dollar. Not saying the USD is gaining in value. It is just both of them losing value and the Euro losing it faster.

by RexNox - 2009-01-20 17:13
» Interesting...

I didn't know socialized healthcare was free? And, how long ago did many of the EU countries do it?

by Master Chef - 2009-01-20 23:45
» It won't be any different

Places like BlockBuster, GameStop, online game/movie rental services, movie theaters, and game and movie sales at retail stores are up around 25% each. These industries are not going anywhere anytime soon

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