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Talk to the Feet: Sony's Latest Ad

Posted Sep 13, 2006 at 9:54AM EST by QJ Staff

Listed in: PSP Tags: Europe, Malaysia, Sony

This recent Sony PSP print ad is far from controversial compared to that Sony Computer Entertainment Europe ad we reported a few months back. This one, created by Sil Malaysia from Kuala Lumpur, shows how to do sign language with your feet instead of using your hand. The print commercial may seem weird, c'mon what kind of physically normal human being would actually do sign language with their feet right? Maybe someone who just do it for kicks or has a lot of time in their hands or feet... Confused about what this PSP ad is trying to put across?

Scratch your head no more. This interesting piece for the portable console would want to convey that you'll be so enamored and focused in playing with your PSP that you can only communicate through your feet since your hands are tied to the controllers, your eyes are just so glued to the PSP, and your mind is just so engrossed in playing whatever game or homebrew you're into.

Good ad or bad piece of baloney? Whatever you think of it, let us know through the comments section.

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It's creative, but whoever came up with this should have drawn somebody attached to the feet, playing the PSP. It's too abstract. My first thought was "Sony wants me to build dexterity in my feet so I can play my PSP with them?". I'm sorry but whoever is in charge of Sony advertisements seriously needs to get fired, though this ad is oodles better than the Romeo + Juliet, Dustball, Squirrels, and White PSP ads.

# Guest 2006-09-13 11:36

I could do the Y with my feet

# duh — Guest 2006-09-13 11:40

pretty sure it means your hands are gonna be busy...with your psp.

any ad that makes you stop and think is a good ad.

# ***** — Guest 2006-09-13 11:49

gayest ad ever

# — Guest 2006-09-13 11:49

Good luck communicating like that.

The ad means that you are playing psp so your feet are the only things free.

(If you didn't read the article)

# You gotta be kidding me! — Guest 2006-09-13 11:55

This is the most ridiculous thing I have ever seen! Boo to Sony for making my PSP hide itself from shame!

# WTF!?!?!?!?!?!?!?!?!?!?!?!?!?!?!? — Guest 2006-09-13 12:03

Whoever is in charge of making the ads and commercials ay Sony should just die.

# Meh — jaydogg691 2006-09-13 12:04

It's not good, but it's not bad either. You can tell what Sony is trying to address with the ad and shows how busy you'll be playing PSP. But, it is not adressing what the PSP does for thoes people who don't know. I don't know if there is a language for comunicating with your feat, but if there isn't, it's creatvie for the person doing this. I know Sony can think of something better.

# ummmmmm...ok — Guest 2006-09-13 12:13

well i think its dumb. i guess it makes sense but it needs some kinda phrase like "youre hands will be to busy" under it

# Meh... — Zmaz 2006-09-13 12:14

The idea itself is OK, and actually kinda interesting, but the ad itself sucks. I mean, I looked at it and thought "Is this one of those funny joke sign things?". I agree with #6, please make them understandable. A lot of the PSP ads take a few seconds to figure them out, which is bad.

And honestly, if I had to learn sign language with my feet to use a PSP, I would want to buy one. XD

(Look at the picture for "D" --- Looks like the foot's flicking you off lol)

# WTF?? — Guest 2006-09-13 12:15

Now, if it's female feet, then I might be interested...

But, it's like you guys said, it's crap.

Pure and freakin' simple.

# obvious — Guest 2006-09-13 12:18

I didn't even have to read the article to know what was implied with the ad. Not sure why some people think that it needs explaining to understand.

Regardless, I still think it sucks, but not any worse than many other ads/commercials out there right now, so I guess what I'm saying is that it's on par with the norm.

# WTF — Guest 2006-09-13 12:21

*sticks WTF button to head and beats self over head with frying pan*

the original PSP ads (the one where they throw it to eachother, and the animated ones) were cool. the romeo and juliet one is quite funny. but this deserves the WTF award of today

# Guest 2006-09-13 12:22

LOL DATS SMART

# ? — Guest 2006-09-13 12:29

I swear, sony comes up with THE STUPIDEST ads out there, i think the ONLY good ones that they made for the psp is the dust balls ads, other then that they are complete retards.

# why rip on sony? — muppetman 2006-09-13 12:36

Hey, nintendo showing people dance and act fools any better? atleast this is just a photo, not a 30 sec comercial

# Foot Fetish Much? — Guest 2006-09-13 12:37

Lol weird but well done on Sony's part... It's no more lame than any other number of ads out there today, and hey it's something that can at least make you ask WTF... hey maybe it's a tie-in to that new game!!!

--Databoy2k

# It's Feet Language. — Guest 2006-09-13 12:47

I think that they're ads are supposed to be out of the ordinary. They want to make you say "wtf?" and then make you want to say "What is this for?" then you see the PSP sign. If you were to see an ad with a PSP on it, you wouldn't really care much or it wouldn't really affect you more than an ad that makes you say "wtf."

I think they spend more time figuring out how to make an ad that is a piece of sh** than figuring out how to make better firmwares.. which is why it's a piece of ***** firmware.

# Kinda Cool... — Guest 2006-09-13 13:01

UNLESS YOU'VE GOT NOTEPAD ON YOUR PSP!!!

Sony = Pwnt by homebrew.

# Guest 2006-09-13 13:33

haha nice comment elite eggnog. sony = owned.

# Sony Sucks At Advertising.. — Bad Intentions 2006-09-13 14:11

God damn, if the joke/idea requires an explanation, then clearly it shouldn't be printed unless the message was clear. I mean wow, seriously.

# Hmm.. — Guest 2006-09-13 14:28

I love this ad ...(runs off trying to make it)

no serously can't sony just stick to the basics, I agree that their ads are unique but this is too much. did ever think of advertising for the GPS or camera like DUHH...

# ok — Guest 2006-09-13 14:34

its witty, but i couldnt understand it at first, so its baloney

# oh geez... — Guest 2006-09-13 14:55

I call shenanagans on the whole thing

# ! — Guest 2006-09-13 14:55

talk to the feet, cuz the hand aint gonna listen either

# feet — Guest 2006-09-13 15:10

there trying to say play with your hands talk with your feet.

# THIS IS OFFENSIVE — Guest 2006-09-13 16:23

I AM A BLACK MAN AND I FIND THIS INCREDIBLY RACIST ON BEHALF OFF ALL THE BLACK PEOPLE OUT THERE.

THIS AD IS CLEARLY RACIST.

# Guest 2006-09-13 16:46

I think its very clever, but a completely stupid idea for an ad. Most people won't get it. They're giving people too much credit, most aren't that intelligent.

# Pathetic — Guest 2006-09-13 17:21

I'm not sure what's wrong with Sony's advertising division. They seem to mix "feet" and "stupidity" with "sales" and "profits". When a person has to think immensly about an ad, it has failed. Wit has to be obvious for it to work. "BUY A PSP NOW" is more effective than this, and I am not exaggerating.

# Brilliant — Guest 2006-09-13 18:02

The goal is to get your attention and keep it. This does that. They don't actually expect you to do this.

And anybody who actually needed the explanation: you are an idiot.

# Strange — uhoh_hotdogs 2006-09-13 18:47

I think this and what all of Sony's other PSP ads are. They're not bad, just incredibly odd.

# lame — pavey 2006-09-13 18:57

any add that you actually have to stop for a good minute to 2 should not be an add, an add needs to be quick, snappy and get the attention of people in a second.

# I like it — Guest 2006-09-13 20:56

Funny, I recall the same reaction from most people when they heard that the offical name of Nintendo's new console was the "Wii"

It's gay or lame etc. get used to it, at least it makes you think about it enough to evoke a response.

# :S — Guest 2006-09-13 21:08

this is kinda stupid.sony can come up with much better ads then this

# lol — Guest 2006-09-13 22:01

lol thats so gay...

# Stupid — Guest 2006-09-13 22:21

That's the most stupid idea of a commercial I've seen for a long time. If they still are going to spend money on ads, why don't they brag about the functions in the PSP? Photo, Music, Video, Games, Internet Browser, RSS and Locationfree? Plus gamesharing, WLAN multiplayer and so on? Who would understand that far-fetched meaning of that stupid commercial?! Stupid. That's what I call it.

# Weird, but cool — crazymunch 2006-09-13 22:34

Ok, so the ad is weird, but at least it makes you take a second look. Now all Sony needs to do is mention what the ad means so the less intelligent among us can understand, and it'll be a great ad. Maybe they could put text saying

"With Photo, Music, Video, Games and Built in Wifi, you'll never want to put it down"

That way, it would show off their features, and at the same time make sense

# . — Guest 2006-09-13 23:06

i like it..because its like a sketch on a drawing pad. I dont even care if i got it or not...its soemthing that looks good.

# #41 — Guest 2006-09-14 00:01

Hoorah, #41 ftw. Seriously, this is a good ad.. it'll catch your eye and then you stop and work out what its about and then you see it's a PSP ad then go "heh heh" and then.. GO BUY A *****IN PSP NOW YOU JERK OR YOUR FACE WILL EXPLODE!!

# GPS — Guest 2006-09-14 00:07

i was thinking that it had something to do with gps like walking around or something lol idk it was just my first thought

# Guest 2006-09-14 01:08

it's your playing a psp with your hands, so communicate with your feet.

# Guest 2006-09-14 01:35

But I play PSP with my feet, this is useless.

# Guest 2006-09-14 03:14

my god! I can't believe so many people have a problem with this ad. It catches your attention and then you have to think about what they're implying. Working things out for yourself gives people a satisfied feeling which they then attach to the psp.

PS ad's have always been weird, remember the original Playstation ad's "ENOS" and "U are not E". Same idea: they were puzzles.

It's worked for Sony before, people would be dissappointed with a straightforward ad from them now

# Guest 2006-09-14 03:30

Screw anyone who doesn't like this, Sony' freakin' genuis!!!

# This is just stupid. — Guest 2006-09-14 04:31

So what if your hands are tied to the PSP. Except if you're playing damn NINTENDOGS. Your voice 'll still be free to make clear that you want your mom to make you some damn hot chocolate.

Maybe for deaf people it could work, but that's like 2% of all people, maybe even less.

# Interesting — Guest 2006-09-14 05:03

A very interesting ad, but I wouldn't say its effective. At least its not controversial.

And it doesn't require explanation. Its actually pretty easy to understand when you see the psp symbol.

# loser — pspkid06 2006-09-14 07:35

that is so dumb...

# ??? — Guest 2006-09-14 08:33

sony should just advertise the psp for what it is and drop the gimic's, most people i know who have a ds got one because they didn't know what a psp could do till they told me thier ds was better.

just wondering why do you care what we think of an ad?

# wow dumbass people — Guest 2006-09-14 08:48

MAN its because when u think about the ad then your more bound to know what it ad's its not a joke so no one get the idea that sony is trying to amuse people there not there trying to sell psp's and what not

# Guest 2006-09-14 09:02

it might be a keyboard that is on its way

# Heh — Zerow 2006-09-14 09:05

I think this is a pretty good ad. Very bizarre, like most other PSP ads, but still good.

# clever — Guest 2006-09-14 10:42

the ad is preaty clever. i really want to see the whole commercial

# huh — Guest 2006-09-14 10:58

ARE THESE TRYING TO SELL US FEET OR PSPS?

# ??? — ChaosTheory89 2006-09-14 11:41

Strange, so very strange!!!

# .... — ffaldkja 2006-09-14 12:23

i think its a good add... it makes you go wtf is this, then you see the psp logo. Now when you see feet youll have a slight thought of psp as well.

You tend to remember things that make you go wtf than not. Youll easily pass by normal adds when you have other things on your mind, but a bunch of feet will make even the most absent minded look.

Sony wants the adds to have adhesive affects with their products. Their contriversial adds have alot of shock/wtf value that make people think.

I know i know, people dont like to think, thats why the us government can still govern how it has been for decades now. Punks, Artitsts, Writers, even Homeless people have been trying to get people to think, but tv and advertisement, the things everyone sees, the main mainstream still hands everything to you to keep you placid and stupid for the government.

Best way to keep control? Keep your people stupid and ignorant, manipulate information, and have 'good will' expeditions for a good image while your destroying another contries government to make it better in the US's image....

Sorry i got off track, keep up the ads Sony, they are making people think! ~oh the horror....~

# oh — ffaldkja 2006-09-14 12:29

and thats just sign language done with feet

# this is funny — Guest 2006-09-14 12:48

Haha, its funny just to sit down and read through the comments. I don't get why these kids don't just let it rest and realize it got their attention. haha.

# Sony really needs to fire some people... — Guest 2006-09-14 13:28

Their PR department just sucks. Miserable PR is already doing massive damage to the PS3 (forgive the annoying tendo-fanboy-esque pun there). And all the ads for the PSP lately have been either annoying (that damn goose commercial with that yelling-mexican-pubic-hair-thing)...I thought that the finger-puppet commercials were kind of funny tho...they should stick with that for now...

# very funny — Guest 2006-09-14 13:31

For those educated few out there this is funny! Other might not see it ... sucks to be dumb I guess.

@25 the DAT guy

here in canada DATS stands for the Dissabled Adult Transportation System....nice nick - retard.

# Sofa King — Guest 2006-09-14 17:37

We Todd Ed

# Sony; — Guest 2006-09-14 17:43

The company everybody loves to hate, especially it's costomers.

Good ad.

# omg sony.. — Guest 2006-09-15 10:36

omg sony has NBTD ??

release 3.0 firmware then..so tat we can emulate it on dh again..hahahahah

# Genius — Guest 2006-09-15 12:41

I laughed a little when I finally got it.

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