Leaving on a jetplane: A "Dude, Get Your Own." advert

Posted May 7, 2007 at 7:35PM by QJ Staff Listed in: PSP Tags: Sony

0

A couple of days ago, Sony announced that it would be launching its "Dude, Get Your Own" ad campaign this May to help boost awareness for its PlayStation Portable console. Aside from focusing on the PSP's 13-17 year old age demographic, this new marketing strategy will also be focusing on the unit's new cut down price of US$ 169.99. Now, in the event that you're unable to tune in to your TV to catch these new ads, we'll make it easy: We've posted the first (of the seven) "Dude, Get Your Own." videos that'll be making their way into your local airwaves:

"Cluster bombs!" indeed...at least he didn't say "Do a barrel roll!" By the way, can anybody identify the game featured in the ad? Keep alert as this latest advertising campaign runs its course for the duration of this month.

Via Adweek

58 Jumps Another PSP exploit found, works on firmware 6.20 and all PSP models

34 Jumps Lego Star Wars III: The Clone Wars announced for Autumn 2010

32 Jumps Square Enix profits up almost 50 percent, FFXIII sells 1.8M units in Japan

30 Jumps Nomura to make Kingdom Hearts III a reality 'as quickly as possible'

29 Jumps Square Enix: FF7 remake "a huge, huge task"

29 Jumps God Eater has extremely customer-friendly shops

28 Jumps Kojima: Peace Walker will retain classic MGS fun

27 Jumps GT5 release date spotted at Target?

27 Jumps PSP homebrew - PMPlayer Advance v3.0.8

25 Jumps Spike TV casting call for God of War reality show

Best prices available for:

LittleBigPlanet for PSP

Price Range:
$39.00 - $60.00

at 10 Stores

Compare Prices

Socom Us Navy Seals: Tactical Strike for PSP

Price Range:
$16.00 - $38.00

at 11 Stores

Compare Prices

NBA for PSP

Price Range:
$8.00 - $48.00

at 11 Stores

Compare Prices

Comments

# game — Guest 2007-05-07 14:52

the game was ratchet and clank size matters

# RE: the game featured — Guest 2007-05-07 14:52

uhm... i dont wanna say transformers :X

but i think its a future transformers game, if not, i dont think we will see that anywhere else.

# yea thats right, my bad — Guest 2007-05-07 14:55

lol..transformers :S

# looks familiar — Guest 2007-05-07 15:24

seems like ratchet and clank

# mhm — Guest 2007-05-07 15:37

yea def ratchet and clank, u saw the "morphing" clank. and cluster bombs lol

# Haha — mikekearn 2007-05-07 15:53

I would have put on headphones and completely ignored him. I would have wanted to punch him in the face, but most airlines tend to look down on such things.

# lol — Guest 2007-05-07 16:07

i liked the guy in the bathroom commercial better. THAT was hilarious

# it was worms open warfare — Guest 2007-05-07 16:52

cluster bomb is a main weapon in the game

# yeah — Guest 2007-05-07 16:54

If I was that dude, I'd have hit home; started some music, switched off the screen and stuffed it in my pocket..but that's just me

# LOL — Guest 2007-05-07 17:27

No. You are all wrong.

Except those who said that it was Ratchet and Clank : Size Matters.

When the "morphing" part popped up, you can see Ratchet to the left of the screen if you pause the video.

You can also see that it is Clank who is morphing.

Cluster Bombs may be apart of Worms but it is in other games as well.

That guy is a tool and should mind is own freaking business...

I also would've just switched on some music

# ***** QJ.NET — Guest 2007-05-07 19:05

***** YOUR MOTHER LAH CHEEBYE. DUA LAMPAR

# this is — gtauk 2007-05-07 20:16

this is actualy a good advert from sony!

# Good stuff — lukahn 2007-05-07 22:41

I'm really enjoying this new brand of sony commercials. And yes, there is no cluster bomb in ratchet and clank, though it's still funny. Imagine sitting next to someone like that, hehe.

# re — Guest 2007-05-08 02:47

Looks more like ratched and clank

# haha yeah — Guest 2007-05-08 07:01

definitely clank changing into giant clank

# h8n 0n 73h 4d — Guest 2007-05-08 08:29

Personally, I loathe this ad. I think it's EXTREMELY obnoxious. If I didn't have a PSP (which I do), this ad would not make me want to buy one. In fact, it would drive me in totally the opposite direction. I seriously change the channel every time this ad comes on.

In other news, the "dude, get your own," while being a stupid tagline, reminds me of "leggo my eggo." I don't know why. :x

# No! — Guest 2007-05-08 11:03

My Poor PSP cries for this. This is awful... its worse then that even, its just retarded! Arrg, sony, stop it. Just don't advertise, it would work better then what you can do.

Refresh comments list

Add comment

JComments

The QJ.net Network
Site	Feed
QJ.NET	RSS
Nintendo DS	RSS
PlayStation 3	RSS
PSP Updates	RSS
Wii	RSS
Xbox 360	RSS
MMORPG	RSS
Personal Computer Games	RSS
iPhone - iPod Touch	RSS
QJ.NET Forums	RSS

Add QJ.NET

User Favorites - February

Most Commented
Another PSP exploit found,..	(138)
QuickJump QuickLines Tekke..	(80)
Sega goes back to making c..	(67)
Peter Dille: Sony "activel..	(53)
Mass Effect 2 PS3 rumor re..	(29)
Sony quarterly financials:..	(27)
Nippon Ichi operating prof..	(25)
Square Enix: FF7 remake "a..	(24)
Nomura to make Kingdom Hea..	(24)
Heavy Rain graphics "even..	(23)
New Super Mario Bros. Wii..	(22)
2K Marin: Console wars is..	(22)
Dead or Alive: Paradise is..	(22)
Gran Turismo 5 set for thi..	(21)
BioWare: There is no Mass..	(21)
Namco Bandai posts huge lo..	(20)
Project Needlemouse unveil..	(20)
Kojima: Peace Walker will..	(19)
Microsoft pulling the plug..	(19)
Fallout: New Vegas drops t..	(18)
Casual games are no threat..	(18)
ESRB pulls down Dead or Al..	(18)
GT5 release date spotted a..	(17)
Final Fantasy Versus XIII..	(17)
This is what a Natal proto..	(16)

User Favorites - February

Top Jumps
Another PSP exploit found,..	(363)
Sega goes back to making c..	(97)
gpSP v0.9 for the PSP	(90)
Battlefield: Bad Company 2..	(80)
Custom Firmware 5.50GEN-D3..	(69)
Dead or Alive: Paradise is..	(68)
Nomura to make Kingdom Hea..	(58)
PSPlayerMT For PSP - Direc..	(56)
Redsn0w v0.9.2 now availab..	(45)
Resident Evil 5 patch 1.03..	(43)
God Eater has extremely cu..	(41)
Brock Lesnar is the face o..	(38)
dTunes v2.6 - download and..	(38)
Mass Effect 2 PS3 rumor re..	(37)
PlayStation Eye drivers fo..	(37)
Final Fantasy Versus XIII..	(36)
Custom Firmware 5.50GEN-D3..	(35)
Lego Star Wars III: The Cl..	(34)
PSP homebrew - NesterJ 1.1..	(34)
PSP homebrew - PSP Filer v..	(33)
Square Enix profits up alm..	(32)
Project Needlemouse unveil..	(31)
Sony quarterly financials:..	(31)
Heavy Rain graphics "even..	(31)
The Tester coming to the P..	(29)

Username:

Password:


Remember Me?

Forgot password
New user registration