What's up with PS3 price change in Canada?

Posted Jan 28, 2007 at 8:15AM by QJ Staff Listed in: PS3 Tags: Future Shop, Sony
Ó


PS3 - Image 1Logically, prices of new commodities start to go down after they've started picking up. The universal law of supply and demand, you know how it works. However, it seems that this isn't the case for the PlayStation 3 in Canada. To add more to this rather out of place practice, the apparent change in pricing came after reports of more units shipping back there.

Over at retail store Future Shop's online site, they're currently listing the 6OGB behemoth for CA$ 699.99. It was originally tagged for just CA$ 659.99 or somewhere around US$ 560. On a different note however, it looks like our Canadian friends didn't mind at all as all the units in the said store have already sold out.

So what's up with this? Well, Gaming site GameSpot was able to talk to one Sony Canada representative.

Although the suggested retail price (SRP) of the PlayStation 3 in Canada has not changed, some Canadian retailers have chosen to increase their retail price as a result of the weaker Canadian dollar. This increase is solely at the discretion of the retailer, as Sony Computer Entertainment Canada has not issued a price increase.


Well, if that is the case, we suggest for our friends who haven't bought the PS3 yet to look around first in other stores. In these times, we mustn't underestimate the power of a thirty dollar saving.

 
 
 

Comments

by - 2007-01-28 08:09:57
Got mine!

Got mine before they raised the prices. It's more a $40 dollar saving rather than $30.
by hush404 - 2007-01-28 09:27:04
uhh

Didn't i read this days ago? Also, the 60gb units around where I live are still $659.
by - 2007-01-28 09:46:34
tsk tsk

I'm sure this is sony's fault for putting such a small profit margin on a expensive product. Sony is blaming the retailer, but if the retailer is only making $10 on a $659 purchase how is that fair to them. Just because sony smack the RRP on it doesn't mean it's a fair price for the retailer to make a reasonable profit. With only a tiny mark up, why must the retailer suffer. Also this quote is a key sign of wrong doing on sony's part: "some Canadian retailers have chosen to increase their retail price as a result of the weaker Canadian dollar." A weak dollar doesn't affect the retailer, they buy and sell their consoles in their local currency. A weaker Canadian dollar would only affect Sony's Canadian Distributor who buys the consoles direct from the Sony Japan in Japanese Yen. Obviously Sony Canada is passing on the expense to the retailer and leaving the retailer with basically no profit margin, hence the price increase. Sony should either, reduce the wholesale cost for their Canadian distributor, or Sony Canada need to increase the RRP to allow decent profit margins that retailers to make their bread and butter.
by - 2007-01-28 10:05:40
This has already happened with the BD remote

it retails for $25 US and is selling for $40 CAD which is $10 OVER the cost if purchased in the US ($25 US = $30 US approx.) They're used to *****ing us left right and centre so now they want their profits to go back up and in order to do that they need to jack up prices. It is cheaper to buy a 360 in US than the Canada. It WAS cheaper to buy PS3 in Canada than in the US but now thats changed because the retailers are looking for some fast cash.
by - 2007-01-28 10:08:26
correction on price in bracket

25.00 USD+ 29.5000 CAD as of today. See how they're f*cking us?
by - 2007-01-28 10:20:47
just so u know

A weak dollar doesn't affect the retailer, they buy and sell their consoles in their local currency. A weaker Canadian dollar would only affect Sony's Canadian Distributor who buys the consoles direct from the Sony Japan in Japanese Yen. this is techinically incorrect. If the distributor is in the US then therefore they should adjust their SRP acc. to the US SRP as that is their cost. It depends on each chain. Plus exchange is floating around 1.18-1.2 lately so putting it at 699 price point is fair. I used to work at Sony-BMG so I am kind of familiar when it comes to SRP/distribution concerns/discrepancies within canadian retailers.
by - 2007-01-28 10:26:46
slight correction to above

they should adjust their SRP acc. to the US SRP "to reflect their cost/keep same margin per unit" etc. I don't agree with their price point. But I do think they should adjust their prices accordingly. Just as IF the CDN Dollar hits 1.1 or par even. It should always be adjusted accordingly.
by - 2007-01-28 10:32:50
...

So why isn't the price of the Wii and 360 going up then?
by Shatterdome - 2007-01-28 14:26:52
Makes sense...

I could see sony selling PS3's to retailers for $649, then setting a MSRP of 659.....
by - 2007-01-28 16:22:08
Oh Hell No...

I could almost buy a game with that markup. That's insanity. Perhaps there is a market for those Ebay'ers now! If Wal-Mart changes their prices, then there is going to be hell.
by - 2007-01-28 19:56:07
wow fanboyism again

you realize this is done by every company right? it was exactly the same with the 360 and exactly the same with the wii... yet u flame sony.... you are a fool
by - 2007-01-28 23:49:25
...

You think Canada has it bad? Us Aussie's are gonna have to pay AUS$999.95 (about US$775) for the 60GB PS3 when it finally launches here in March '07. As mentioned in the article, people dont seem to mind the slight value increase. If your already paying CA$659.99 for a console, what's the harm of spending another $40? And no, there's still no market for Ebay'ers as far as i'm concerned. That $40 increase would end up going towards shipping the damn thing anyway, not to mention you'd probably get no warranty with it too (depending on where your buying it from of course.)

Add New Comment




You must be logged in to post comments




Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!