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UK games holiday price hike, thanks to Modern Warfare 2 |
Listed in: PS3, Xbox 360, PC Gaming Tags: Activision, Electronic Arts, MCV, playstation 3 updates, PlayStation Network, UK
Ka-bowm.
Factors cited for this price path to be taken by the retailers would be the rising game development costs and the weakening British pound. Meanwhile, an anonymous UK boss of a top global publisher defended Activision to MCV UK, saying that:
Retail moans to MCV, because they want a massive game like Modern Warfare for next to nothing. 90 per cent of a publisher's business is done from barely 10 per cent of titles. In these tough times, these games cost a lot of money to develop - up to UK£ 50 million. With that pressure to see a return on their investment, I can sort of understand where Activision is going.
If you look at the amount it costs to see a movie at the cinema or play a DVD, you watch it once and you're done. A UK£ 55 game of this quality is far, far better value. Will this affect consumers? I don't think so. If a title is this good, will they spend an extra UK£ 5? Of course. You can't blame Activision. They're entitled to do this - they've invested huge amounts.
I'm not sure the weak pound is the main reason for the rise. I think it's because Activision knows they've spent a huge amount to offer the best entertainment, at the best value money can buy - even if they do add a fiver to the price.
Meanwhile, Electronic Arts has responded to this news, reassuring consumers that they will not be following the lead of Activision, retaining their RRPs for their holiday releases.
Modern Warfare 2 is also coming out with a Prestige Edition and Hardened Edition, priced at US$ 149.99 and US$ 80 respectively.
Related Articles:
- Modern Warfare 2: Prestige Edition officially unboxed
- Activision explains Call of Duty back on Modern Warfare 2 title
- Not the favorite: Singularity delayed for Modern Warfare 2
Via Joystiq
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Comments
Do you mean £54.99?
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I'd hate to see how much they will sell the night vision goggle edition for
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I got my MW2 pre-ordered from GAME for £44.99 and it's still that price... good thing about pre-ordering is if the price goes up you still get it at the price you originally pre-ordered at :-D
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***** 2009, it is the worst year for gaming since...ever.
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wait?
is that USD$95?
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I rest my case
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If you have enough money for the recession to really affect you, you can afford a game at that price.
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