UK Advertising Standards Authority bans Stranglehold ad |
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According to a Reuters report, the ad featured four men engaged in a shootout, with a voiceover saying, "Honour is his code. Vengeance is his mission. Violence is his only option."
Despite the ad being wholly computer generated, the ASA deemed the advertisement as too realistic. Said the ASA in a statement,
We considered the ad was likely to be seen as encouraging and condoning violence... Because the issues raised by the ad could not be addressed with a timing restriction, we considered the only solution was to withdraw the ad from transmission completely.
Picture Production Company, the makers of the ad, countered that the footage was edited to show that no characters had been shot, also mentioning that they believed it was clear that the footage was computer animation and not real-life violence.
In any event, we've managed to actually find a copy of what appears to be the advertisement itself. We'll leave you to draw your own conclusions as to whether banning the ad was deserved or not.
Buy: [Stranglehold (PC)]
Buy: [Stranglehold (PS3)]
Buy: [Stranglehold (360)]
Via Reuters
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Comments [refresh]
what idiot would think that was real?
Though, comments like "His chance to payback full in bullets" whilst he whirls round looking cool..dont help.