Tretton: Fiscal 2008 was bad, but this year will be better |
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Sony Computer Entertainment of America (SCEA) president Jack Tretton admitted in a recent interview with Fast Company that they had a hard time in fiscal 2008, but all signs point to a better showing for the PS3 this year.
"Hopefully last year is as bad as it gets. I think all indicators are that 2009 is going better than 2008," said Tretton. He also pointed out that that they still hit their targets, presumably because people are starting to appreciate the PS3's true value.
"I think the fact we were successful in that says people are getting the message, that you get tremendous value when you buy a PlayStation product. Yes there are cheaper machines out there, but not ones that deliver the degree of value for the money that ours does."
As for a price cut, well, Tretton says unlike those who only think of short 5-year console cycles, Sony is looking at the long term for the PS3.
"We could've come out with a PlayStation 2.5 for US$ 299 or less, and in the first two or three years it would sell extremely well. But there would be a point where people would be going, 'I am not really seeing the incremental leap,'" he said.
"We feel that we're sacrificing the short term to pay dividends in the long term. People are having short-term thinking - the platform is not even three years old. It was US$ 599; it's now US$ 399. The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you'll get all the consumers you want. You won't get them all day one, but we're looking to get them over a ten year period. It's going to take different things to get different consumers."
Related articles:
- Sony CEO dismisses Activision CEO's threats as "noise"
- Pachter: 31% of worldwide software sales will be PlayStation's
Via Fast Company
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Comments [refresh]
If they bring backward compatibility back, their sales will get a good boost. The fact that the MGS4 bundle sold out immediately is proof of this.
What's the point of bringing it back? You had your chance at getting the BC P3 but you didn't get it. If you want to play PS2 game why don't you just buy a PS2, it's only a 100 bucks now.
You people and your stupid arguments.
come on. How many people buy a ps3 to play ps2 games and how many of the people with bc ps3s use it? its nice to know its there I suppose but dont be ridiculus.
you guys (not Jgr9) seem kinda brutal against DVD_ for his comment. I for one though, would agree with him. I think that IF they brought it back as an emulator on the system, more people would find it more attractive. Why? Not sure. I would've loved it in my ps3, but i don't mind having my ps2 hooked up still as well as the ps3.
You gotta look at the other end though too. Not everyone wants to have their ps2's hooked up if they have BC ps3 systems. Whats the point in that? It would be nice to just pop in a ps2 game and not worry about it not being compatable. blkthunda mentions that "you had your chance, you didn't get it" well, if i remember correctly, didn't ps3 sell out @ launch? At Launch and even when the MGS4 pack came out, who is to say that said person even HAD/HAS enough money for it. Not everyone could get one.
Onto topic. 2008 was bad, I dunno if 09 will be better though. Some great looking games coming out for the system this year, lets hope that they all play the same way too, Great.