Are you familiar with the logo above? In case you haven't heard yet, that is the new name of development studio Kuju Sheffield. The group decided to change its image in preparation for its specialization in Epic's Unreal Engine 3 and creation of World War I video game title To End All Wars for the PlayStation 3 and Xbox 360.

Aside from sporting a new name, the development studio recently moved to new premises in central Sheffield as part of its aggressive strategy to expand. Chemistry Studio Head Simeon Pashley commented:

We've decided to specialize in Unreal Engine as it's clearly an awesome next-gen toolset that frees our staff to focus on bringing their creative talents to bear without worrying about the low-level nuts and bolts. It's also perfect for our future plans as it allows us to look forward without worrying about technology stability.