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This is living: European ad of living the high life with PS3 |
Listed in: PS3 Tags: Dracula, Europe, Japan, Ratchet, Sony
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One thing for sure is Sony's going for that "This is living" mantra once more to tell everyone that the PS3 is not just a video game console. In fact, the commercial focused more on the machine's Blu-ray capabilities, powerful processing, and the complete high-def experience. It sure is not like those CG movies we saw when Sony announced the large ad campaign, because this TV spot doesn't even show games.
Promoting the PS3 without showcasing big titles like Ratchet and Clank Future: Tools of Destruction, Heavenly Sword and the likes can be better than you'd expect. Check it out below.
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Comments
For what its worth...it does catch your attention with the weirdness...but I think they are taking a really backward approach with this...but then again, I don't live in Europe now do I? What does everyone else think?
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Anyway, this add as many previous sony one's really try to be different than others,( they are doing a heck of job by the way!) The consept is nice but they should really try and show actual ps3 content, games blu-ray etc not just mentioning them and let the viewer imagine the rest...If you dont own a ps3 or havent heard much about it there is chance that you'll ignore it...
For me as a ps3 owner and an informed cutomer, is easy to understand this add and capture its message, but for other not owning the system and dont no much its going to be creepy, weird and odd.
The ones with the black thing transforming the ps3 into is feutures and games was the best around...
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Here in the states, we have much more conservative advertising methods, like even sex is a no, no, unlike many parts of Europe, where sex in ads is accepted. Americans generally just don't take well to abstract advertising...
Just making a point and it may not apply to everyone's opinion, but from what I see, it applies to many.
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