Survey: PS3's BD-playing popularity on the rise |
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In a recent survey conducted by Warner Home Video (WHV), it was noted that Sony PlayStation 3 owners are using their consoles more and more as Blu-ray players. Figures taken from the 2007 Holiday season to early 2008 reflect a rise in viewership and usage of the next-gen format.These are some of the more significant data taken from the research:
- PS3 households spent around 15 percent of the time they devoted to using their PS3s watching BD movies in 2007's last quarter. This rose to 23 percent in January and February of 2008.
- The proportion of US PS3 households using the PS3 as a BD player is up from 53 percent to 80 percent in the same period of time.
- In the course of Sony's campaign to encourage people to watch BD movies on their PS3s, the number of PS3 households buying BD movies rose from 10 percent to 15 percent.
Via Screen Digest
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Comments
With the format war over and the price point of the PS3 in relation to dedicated BD players it's not at all surprising.
gotta love ps3 and its high resolution support!
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