Sony: "We'll communicate with gamers in a way that doesn't talk down to them" |
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Sony's very own Peter Dille, Sony Computer Entertainment of America Senior Vice President of Marketing, says in a GameDaily BIZ interview that marketing the PlayStation 3 has been an "ongoing education effort."He clarifies that this involves getting the word out, and getting people informed about what they plan for the console. He notes that at the moment they've got 17 exclusive first-party software titles, and says that the list includes Motorstorm, Lair, Warhawk, Uncharted, and LittleBigPlanet. He also notes that LittleBigPlanet along with their planned PlayStation Home, took GDC by storm.
He goes on to note Sony marketing's many perceived successes which includes the Play B3yond campaign, and the God of War II TV campaign. Dille does however note that while it would be very tempting to take credit for God of War II, they mostly say that most credit should go to Worldwide Studio.
On the topic of negative advertising (remember the days of "Sega does what Nintendon't"?) Peter Dille had this to say:
Our position hasn't changed. You generally see the number 2 guy be negative. But when you're the market leader, with 110 million PS2s sold, you act differently. People will come onto PS3 in their own time; that's not something people talk about, but we have a large rabid fan base. We'll communicate with gamers in a way that doesn't talk down to them by speaking to gamers' expertise; we have a lot to talk about.
Communicate with gamers in a way that doesn't talk down to them huh? Perhaps that "not talking down" scenario will be implemented when the said exclusives - Lair, Warhawk, Uncharted, and LittleBigPlanet - are finally out; when the games on the console start speaking for themselves. Pardon the sudden creep of "opinionated" sentiment; that's just me being an anxious PlayStation fan eagerly waiting for more games to play.
I've done my fair share of playing PlayStation apologist, so here's a little more from this humble blogger: The bright side of all things PlayStation is that Sony seems to be trying to do things "right" at the moment. Just look at their GDC game-plan, and how quickly they grabbed onto the 165,000 UK sales figures. As Mr. Dille said in the interview:
We want to be more open, we want to share more, let them inside the tent and challenge us, and that didn't always happen. We kind of made our own bed. It can't be done overnight, but we want to tell the story. I think we've tried to change. We weren't always open, so it reflects a shift.
Good.
For more on Sony Marketing, the difficulties and merits of selling PS3s, and the rest of the Peter Dille Interview, head to the GameDaily BIZ interview via our "read" link below.
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Comments [refresh]
"You generally see the number 2 guy be negative. But when you're the market leader, with 110 million PS2s sold, you act differently. People will come onto PS3 in their own time; that's not something people talk about, but we have a large rabid fan base. We'll communicate with gamers in a way that doesn't talk down to them by speaking to gamers' expertise; we have a lot to talk about."
What about the number 3 guy? Yeah Peter, I guess you weren't paying attention. Sony is number 3 this time. So after trash talking the competition about offering more than one version (even though sony did that themselves,) not requiring a hard drive, going for a worldwide launch, and complaining the competition is offering HDMI now, you're changing your strategy?
What's that rabid fanbase you're refering to? The unusual amount of violence surrounding any PS3 launch? You've been talking down to gamers since the PS3 was announced, and smart consumers don't need to be "educated" about what the PS3 can do, because the competition can do the important things better (like games.)
We want to be more open, we want to share more, let them inside the tent and challenge us, and that didn't always happen. We kind of made our own bed. It can't be done overnight, but we want to tell the story. I think we've tried to change. We weren't always open, so it reflects a shift.
Excuse me, I don't want to go into your tent and "challenge" you when you just made the bed. Is that some kind of homosexual reference? Your last sentence is actually true, but following up on your promise (coming from a sony rep) is something that needs to be seen to be believed.
Why do you even post here? Go back to your 360 page. I don't even bother to read that bs you post anymore.
Sony isn't number 3 if have noticed Xbox 360 sales are at a stand still Nintendo is catching up FAST umm lets see
ps2 sales+ps3 sales+1st place that%u2019s what he%u2019s talking about when he says he%u2019s the market leader
Sony offers a quality that%u2019s is higher than Microsoft face it man hdmi on Xbox 360 elite doesn't matter.
people aren't going to buy this it looks like a weak move to me, Sony is craving the way and Microsoft want to be them so they try and copy that%u2019s what being first is about.
HDMI port isn't an reason to buy a xbox360 its the games.
Anything the xbox360 can do the ps3 can do or do it better.
Ps3 is better and the games are coming
Xbox 360 isn't going to win. Its hasn't got the brand the look and quality of Sony Playstation 3.
I prefer no choice that%u2019s best quality than choice with just good enough quality.
xbox360 isn't nothing special coming from my experience graphic on some games that are almost the same from last gen DOA 3 Xbox DOA 4 Xbox 360
Open you're eyes why do think Microsoft keep buy out 3rd party ps3 exclusives THEY NEED THEM. They need some Playstation hyped up popular games on their system
Sony isn't number 3 if have noticed Xbox 360 sales are at a stand still Nintendo is catching up FAST umm lets see.
ps2 sales+ps3 sales+1st place that%u2019s what he%u2019s talking about when he says (sony)he%u2019s the market leader.
Sony offers a quality that%u2019s is higher than Microsoft face it man hdmi on Xbox 360 elite doesn't matter.
People aren't going to buy this it looks like a weak move to me, Sony is craving the way and Microsoft want to be them so they try and copy that%u2019s what being first is about.
HDMI port isn't an reason to buy a xbox360 its the games.
Anything the xbox360 can do the ps3 can do or do it better.
Ps3 is better and the games are coming
Xbox 360 isn't going to win. Its hasn't got the brand the look and quality of Sony Playstation 3.
I prefer no choice that%u2019s best quality than choice with just good enough quality.
xbox360 isn't nothing special coming from my experience graphic on some games that are almost the same from last gen DOA 3 Xbox DOA 4 Xbox 360
Open you're eyes why do think Microsoft keep buy out 3rd party ps3 exclusives THEY NEED THEM. They need some Playstation hyped up popular games on their system
1) What about the slowed sales of the 360?
2) What about the ABYSMAL sales in Japan + OZ
3) What about the PS2 STILL outselling the 360
I know why you post what you say, you are scared of where the numbers trend are going. the TOTAL amount of sales for MS Xbox + 360 are a FRACTION of Sony's and Nintendo's THESE ARE FACTS THAT YOU CANNOT REFUTE. You actually think 10 Million consoles is actually what it takes to "win". This is too easy...