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Sony PS1/PS2 PR Chief Quits

Posted Jun 4, 2006 at 1:34AM EST by QJ Staff

Listed in: PS3 Tags: Molly Smith, playstation 3 updates, Sony
Ó

sonyThat Sony is gearing up for the launch of its PS3 is old news. The new news is that Molly Smith, Sony's PlayStation PR Chief resigned after a 10-year run with the company. Smith, in fact, was at the hype-helm for PS1 and PS2. What exactly does a PR person do? In a nutshell, PR people are in charge of PR stunts and spins - beefing up the image of an individual, a company, or in Smith's case, a product.

A PR stunt can make or break a company or a product. For example, a department store decided to drop live turkeys from a helicopter as a Thanksgiving PR stunt. The result was less than spectacular. Turkeys can't fly and the birds ended up as feathered bombs falling on shoppers' heads in the parking lot.

Molly Smith, as far as we know, didn't pull a turkey while with Sony so we don't think she left for bungling things up. But having dabble in PR ourselves there are other things that could make us hand in our resignation letter. Like if things are so bad no amount of stunts or spins can bring back the love (e.g. Michael Jackson's career). We are not saying Smith left because of the PS3 situation. Maybe she just wants to spend more time with her family. Isn't that what former Press Secretary Scott McClellan said when he left the White House?

Via NextGen



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Comments 


 
# oh noBranden 2006-06-04 02:52
all ive been seeing lately on this site is bad news. ps3 thta pse, this some one did this . come on sony pull it together. were my good news

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# Check this BrandenGuest 2006-06-04 03:23
Check these Ps3 good news Branden:

http://www.qj.net/PS3-s-STI-Cell-Processor-Impresses-Scientists/pg/49/aid/47687



http://www.qj.net/Immersion-Teams-up-With-eDimensional-Controller-of-the-Future-in-the-Works-/pg/49/aid/47646



We report things as they come, not as we want them to. We're never anti anything (ok, well anti-thompson perhaps ;)

We're trying out best to be as unbiased as possible, but you have to understand that we only write news, we don't make them. Thanks!

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# Another $ony BlunderGuest 2006-06-04 03:51
Ignorance is bliss. If you believe that she is leaving for family, then be blissful.

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# quit? how about a RESPECTFUL FIRE?Guest 2006-06-04 04:52
Peronally i think she didn't "quit".



I don't think the advertisements and exposure of what the PS3 can actually do is up to par this time around and I think Sony knows that seening how everyone online is talkin ***** about it. If you spend a little time doing a little research aboutthe product and stop reading MS fanboys posts and comments, you will reasize that the PS3 out peforms and delivers more than any system. Perhaps the Wii provides a little innovation to the controler but you try swinging you arms over and over again for 2-3 hours straight everyday OR MORE. I'll see you at the Ciropractor.



Sony isn't doing as well so far because they aren't releasing enough information. The head of PR "quit" probably because sony wanted to fire her but dut to respect from her previous performace from the PS1 and PS2, they let her quit.

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# EhBloodiedWraith 2006-06-04 05:12
Either way, it doesn't really matter much. But I don't like false information in stories:



"Turkeys can't fly"



LIES! Turkeys can fly, just not domesticated ones =P

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# #4Guest 2006-06-04 06:14
I love how M$ fanboys are starting to use the dollar sign for Sony. Do you even realize how ironic it is when millions of people have been using it [M$] for over ten years?



Anyway, I personally think Sony is doing the right thing on holding out on information at this point. When someone keeps talking crap about you, you don't just turn around and talk crap about them; it's just not the moral thing to do no matter how badly you want to.



What about the idea that Sony wants to withhold information until the right time, TGS and launch. Sony didn't reveal all they could have at E3 because you have to save some of the momentum until right before you release a product in order to prove that your product is superior. I really think that Sony will drop the bomb at TGS and prove their price is worth it.

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# I agree #7Guest 2006-06-04 06:48
Sony will drop a big bomb at TGS and wil suprise alot of poeple. we all know Sony will sell alot of systems even with the temporarly high price but once things settles down Sony will show thier real light.

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# uhhdarksquirrel 2006-06-04 07:00
i don't know. It seems like all Sony really needs at this point is some good pr and better advertisements (remember those terrible psp commercials) so this might be something contractual (maybe there unhappy with her work and wish to bring someone new in, so instead of firing her they let her resign, something thats quite common in Japan because of there stringent honor system.)

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# the psp ads are a bit badlansingone 2006-06-04 07:26
thay better have better ads for the PS3. no matter how you look at it thare ghetto themed, i think thare ads should have more class

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# and how is this bad?Guest 2006-06-04 08:15
If what the article said about what a PR rep does is true, then shouldn't we say good redence? Personally, i don't want sony to hype the ps3 like they did with the PSP because truthfully, it was as queer as Canadian curling...Hopefully this time around Sony will get someone who'll actually defend their console and not just take the easy way out. And about biased reports, you may report them as they come, but the added opinion at the end is usually as negative as the article. I dunno, i personally care for what Christopher C. has to say instead of the next honkie looking to be "radical" because he actually cares. Like he would actually be optimistic! amazing! Anyways, Sony needs all the help it can get and the lose of this chick was a help.

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# #7Guest 2006-06-04 11:07
People have called it M$ for years because people are jealous of all the money they make, people call it $ony because they charge ridiculous prices and people laugh.

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# blah SonyGuest 2006-06-04 15:24
Eh....i doubt sony will drop a big bomb at TGS. E3 is "the" event to announce news. Unless Sony is announcing they are gonna lower the price of the system................i dont wanna hear it.

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# #12Guest 2006-06-04 19:54
Actually, the reason people use the dollar sign for M$ is because all microsoft were ever interested in was making money, not to mention how much of it they make, so thats the reason, not because people are jealous, that'd just be stupid.



secondly, do people really believe sony are gonna ***** up everything. were talking about one of the biggest electrical company's in the world, not to mention they've launched 3 consoles in the past so its not like they have experience.



I work in retail in the Uk, and in the shops i work in, we struggle to sell anything xbox360. not that its a bad console, as i own one, but the demand for playstation 2 and now playstation 3 is far higher.



all people seem to do here is report on bogus stories and slag off a console that isnt even out yet and dont even know half the details about ps3 that we would like.

And all you fanboys drive me nuts! the xbox360 isnt all its cracked up to be either, i own one and the games look great......thats it. its just like me having a nicer xbox, not to mention ive had 3 360's because they brake down like crazy, so not everything is perfect from microsoft either. plus im annoyed that unless ur a fan of first person shooters, there isnt much point in owning a 360, because thats all there basically is (just like a pc, too many fps than we need, more sports and action please)

anyway, balls to this, im off to kick ass on pro evo 5

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# Huh?Guest 2006-06-04 20:00
Someone quits at Sony and everybody make a fuss about it. Microsoft announces Halo 3 and no one cares. Damn, Sony must be doing something right. All everybody ever talks about is Sony this and PS3 that. No mention of Wii or the 360 at all. At this rate, the Wii and 360 will go out of existance very soon.

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# Needing less bias in the blogsGuest 2006-06-06 11:47
I've been watching these blogs for a while and all I need to know if there are no M$ fanboys who can find better time talking less trash about other companies.... do your 360 games not entertain you much? Why do you come to these sites and bother, seriously... you should feel dumb and maybe a little arrogant.... as for you Mr. Blogger yea I'm talking to you what's with this BS cynicism and sarcasm... when I come to this site I wanna know about the news not speculations or opinions just write the damn article.... wtf

Reply
 

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