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Sony PlayStation 3 marketing campaign renewed |
Listed in: PS3 Tags: Media Molecule, Microsoft, playstation 3 updates, PlayStation Am Jam, Playstation Home, Sony
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Sony may have been beaten back by Nintendo's lovable Wii and Microsoft's early bird Xbox 360, but the war is still far from over. Taking another deep breath and diving back into another frenzied marketing campaign, Sony is planning on doing what Microsoft has also been taking into consideration: introduce the consoles to the market share of Nintendo.
In other words, they're going to market the PlayStation 3 toward Mom, Dad and your little sister. The manager of the team behind PlayStation 3, Kim Nguyen, said, "Our goal is to definitely widen our target base and not be so niche. We are not all about shoot Â’em-up bloody games. There are friendly games."
They've pointed at SingStar and the anticipated LittleBigPlanet, both of which caters to casual and pop culture gaming (reminiscent of styles of the ingeniously infused You Don't Know Jack). SingStar would very well "click" with females and family, while gamers of the "puzzler" persuasion would find something unique in Media Molecule's robust platformer.
Sony is planning on informing the average family of the value that a household could receive from well-rounded entertainment showcase which the PlayStation 3 is. The ability to play powerful games and still deliver high-definition movies more than makes up for the price. Nguyen added:
This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience.
Add in the Internet surfing capability and the incoming PlayStation Home, the PlayStation 3 just might make the major comeback that some analysts have foreseen. It makes more sense that Sony would take up such a campaign: they've succeeded well in the consumer electronics industry that now they can market the PlayStation 3 with the broader market's trust of the Sony brand.
Sony will be pushing for a broad TV, print and online "blitz" of advertisements in the near future, leading up to the fourth quarter of the year. They have, however, declined to divulge the launch date of the campaign, much less an estimate. But they have mentioned that Sony will be sponsoring major events to market the PlayStation 3, including their own PlayStation AM JAM event.
Also, PlayStation Patrol trucks will continue to sport the PlayStation 3 through the year and allow non-PS3-adopters to try out the console.
Via Video Business
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ps: she was surely playing the demo or something since the game is still not on shelves. I just found it funny to see a PS3 in Heroes, lol.
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haven't we already established that it is more than just for gaming whether it is necessary of not? XBox fans agree to that... PS3 fans do... Wii fans as well... and also casual gamers... everybody knows that the PS3 became expensive because of this...
so what'sthe point of arguing its price with relation to a normal console and then state that it is ridiculously priced based on that when everybody else has accepted and agreed to the FACT that it is indeed more than a console!!! isn't it a moot point and a useless argument already.
it is priced for the units entirety and not just for a part of its functionality... get over it... there is no sense in saying that it is too expensive for a console when everybody in the world already knows it is more than that.
already a stupid person would say that a car stereo with GPS "is too expensive for a car stereo" when the freakin GPS is staring him in the face!!!!
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You know what 99% of Playstation owners (PS1 and PS2) want a Playstation for? Games. It's just too expensive for a game machine right now. Even the 360 is too expensive for most families. But considering you can buy a Wii and a 360 for almost the same cost of a PS3 it makes it even harder or Sony to market the console to families.
But I'm cool if Sony wants to waste it's money. I just would of thought they would understand their key market a little better. I guess that's why the console is performing so poorly in sales.
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all i said was when they first thought of the PS3 they knew it was going to do more than a normal console.. they priced it that way... they launched it that way... they marketed it that way... people know it as such... there has never been any misunderstandin g that the PS3 is more than just ur ordinary console... so all i'm saying that stating that it is "ridiculously priced" and following it up with "for a console" (people do it everyday!!) is not and will never be a valid point.
They never intended to sell it as a normal console in the first place... as they say it is an entertainment hub for the hi-def era... they are selling it as such... they are not trying to mislead anyone by saying that it is just a game console...
i'm not going to pretend to know how Sony will sell it to the moms and dads.. to the people who just wants to game... to the movie diehards... to the technology addicts... to the young... to the old... but i can tell you this, Sony has never tried to sell it as just a game console so can we please scrap this stuff about the "PS3 being unfairly priced for a game console" cause it has never been that...
that is all i'm saying... i didn't react to any of ur other points as i agree with most of them.
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ps3 games... what can i say, but there making new games
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BTW, how did Sony Pictures allow a Wii advert to be on right before Spiderman 3 at the cinema (UK)
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to common sense, as a matter of fact my two daughters and i had a lot of fun playing rub a dub just last night.
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I'll wait till the end of the year and then beg my mom to buy me another 360 (mine will have broken again by this time) and by then the HD-DVD add on will have dropped in price (if not be discontinued altogether...)
So then I'll finally be able to watch HD movies on my 13" Sanyo SDTV. To get the best signal possible from my XCox 360 to my TV, I'm already using a premium Composite>Coaxial>300 ohm twin lead signal converter my mom bought at Walmart, the spade terminals look like they're gold plated so I'm sure I'm getting the best signal possible.
Once my mom helps me set it up properly (right now it fades in and out but only during high humidity and it works much better on channel 4 than 3!) I'm gonna go out and buy a couple of HD-DVD's from the few studios that'll support the format.
Who needs Blu-Ray anyways, everyone knows all the good movies (Gay Pron) are going to be released on HD-DVD anyways.
I can't wait, I'm already wanking in anticipation!
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