Sony: no price cuts for Christmas, we're still a business ya know

Posted Oct 28, 2008 at 3:35AM EST by QJ Staff

Listed in: PS3 Tags: Christmas, Ray Maguire, Sony, UK

Sony on PS3 price: We've a business to run - Image 1

They've said it once, they've said it a thousand times: no price cuts for the PlayStation 3 in time for Christmas.

Commenting on the price cut (or lack of it), Sony Computer Entertainment's Managing Director Ray Maguire commented that:

There's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well.

At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all.

[...] Now the price point we're at, with the features we've got, that we obviously have to charge for, it's absolutely on target.

Considering the financial state Sony is in right now, I'd say they're doing the right thing. It was a dramatic moment last week when Sony cut its earnings forecast this year by 57%. That's not going to go well with stockholders. Cutting the PS3's price tag any further probably won't ease their minds either.

Hopefully Christmas will prove that Sony made the right decision.

Via VideoGamer

This story sucks? This story rocks!

Vote Now!

(0)

(0)

What usually gets lost in translation is the simple fact that Sony already has commitments to ship pretty much all their existing and forecast stock to retailers this holiday season.

Which means that there is no sense in cutting the price of units that are already sold to the market. They may cut prices for discontinued lines, but that's about it. And that's about right, too, consider how much you are getting with a PS3 purchase hardware-wise, not to mention the strongest lineup they have ever had extending right into 2009.

# ouch — Hekynn 2008-10-28 06:55

oh well getting mine in March anyways.

# MARCH?? — StingBlah 2008-10-28 07:44

thats too late man! This holiday season's where its att!!

# Way too late — Xis 2008-10-28 08:20

but then again there will be games coming Q1 next year anyway like Killzone2 so thats not ALL bad I wish I could donate to a "Give-A-Poor-A-PS3" fund I'm already buyin 2 for my friends my Girl and my little cousin so.... damn man B3YONDing FKN rocks I'm about to get some Socom on right now

# hmm — andre_euro 2008-10-28 11:23

nothing worth getting till next year anyhow, sure LBP, but no point for 1 game, best to wait for da ffs :D(btw i hate shooters, so if any coming out, yer i dont care lol)

# I don't see price cut but ... — lavino 2008-10-28 13:42

local video store chain is doing bundle with PS3... they give away Gengi and Batman Begins bluray for same $399 price tag

Refresh comments list

Add comment

JComments

HOT GAMING NEWS | LATEST GAMING SEARCHES | FORUMS

QUICK JUMP DAILY DIGEST

Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:

Logged in members do not wait for their comments to be approved.
Logged in members can create Profiles to be seen by other users.

So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!

Want to learn more about the team who brings you the QJ news?

Read about them now!

HOT FLASH GAMES

QJ.NET Categories
• Apple • E3 • Featured Articles • Gadgets • Games for Windows • iPad • iPhone • MMORPG • Mobile • News • Nintendo 3DS • Nintendo DS • Opinions & Analysis	• Photography • PlayStation 3 • PoV • PS Vita • PSP • Rumors • Science • Site News • Tabula Rasa • Wii • Wii U • World of Warcraft • Xbox 360

Sitemap

Newest Downloads

05/22/2012 - 05/31/2012

XeBuild GUI 2.061	05/30/2012
edicpopDS v0.3.01	05/29/2012
RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012
DaedalusX64 r766	05/22/2012
PSPMarble	05/22/2012
The Undead 4 - Nazi Zombies	05/21/2012
3DSExplorer v1.2.1	05/21/2012
J-Runner v0.2 Beta 275	05/19/2012

Most Comments this Month
Sound Off: On Game Expirat..	(58)
Say Goodbye to the Xbox 36..	(31)
EA Blames iOS Rock Band Ex..	(28)
Flash0 Contents Of Vita's..	(27)
Sony Had a Rough Year; Vit..	(26)
PlayStation 3: Now Featuri..	(23)
Sound Off: Toughest Game C..	(20)
Apparently You Can Pre-Ord..	(19)
Love It or Hate It, It's A..	(16)
PoV: This Collectors Editi..	(15)
You've Been Up in Arms Abo..	(15)
Pre-Order Generic Shooter..	(15)
Get Off Xbox Live, You Ped..	(14)
This is Next Gen?	(14)
Metal Gear Solid For Vita..	(14)
PoV: Paid MMOs are Dead	(14)
PoV: You Are Wrong about C..	(14)
Stop Your Whining, Start C..	(13)
PSP Is Back, Whiter, Cheap..	(13)
OK, So Maybe Microsoft Can..	(12)
Wii Will Be U	(12)
Does Microsoft Ever Have a..	(12)
Operation Raccoon City Pro..	(12)
Diablo III Getting Mauled..	(12)
Pokemon Liquid Crystal! K..	(12)

Top Jumps this Month
Naruto Shippuden: Ul..	(172)
Pokemon Liquid Cryst..	(106)
neur0n Knocks Out An..	(103)
Bust Out Your PSP Fo..	(92)
PSP homebrew - LameC..	(72)
Wii homebrew - WAD M..	(57)
PSP Comics Reader v2..	(53)
PSP Homebrew: 6.xx P..	(44)
Hellcat Working On R..	(42)
PSP Homebrew - PSPDi..	(41)
PSP homebrew - DSonP..	(38)
neur0n Gives You Mor..	(37)
Sound Off: On Game E..	(36)
PSP GBA v1.2: Gamebo..	(33)
Latest Left 4 Dead 2..	(31)
Another CFW Goodie F..	(30)
Soywiz Releases PSP..	(30)
Sound Off: Should Ap..	(29)
GTA IV patch 1.0.6.0..	(29)
Download full Sid Me..	(28)
Homebrew - PSP/PS3 P..	(26)
PSP homebrew - Mario..	(23)
Brian Lara Internati..	(22)
DS homebrew game - S..	(21)
Metal Gear Solid For..	(21)

Quick Jump Daily Digest

Sony: no price cuts for Christmas, we're still a business ya know

Related Stories:

Comments

Add comment

Newest Downloads