Sony Lives It Up with PS3 This Is Living Commercial

Posted Sep 2, 2006 at 7:54PM by QJ Staff Listed in: PS3 Tags: SCEE
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Most of us have seen the logo for the PS3 "This Is Living" ad campaign that Sony's got in store for Europe. That definitely got some mixed reactions in the previous article:
  • Guess this backs up the statement, Life Sucks. I'm going to slit my wrists now. (Daniel)
  • What about This Is Delay. (Phyzar)
  • Yeah, Living in Debt. (Harrison Kim)
  • But I think Senjutsu made the most sense: I'm not buying it for the slogan. I suppose hard core gamers won't be too happy with the slogan anyway. They got us; they know we won't stop buying their games. The slogan is for the people who don't play video games or play only a little.
That's right. It's just an ad campaign. It's just a slogan. It's just a bunch of fonts. What matters is whether people will buy.

And that's marketing. It looks to us like Sony is trying to position the PS3 as some elite, uber-cool, very hip, and very chic gadget. You know, how only the cool kids wear certain kinds of shoes; now only the cool kids have the console that lets them live life better than their loser neighbors. And they reinforce this with a slogan that tries to be punky, modern, and graffiti-ish (but at the same time old-school, retro, and baseball-jersey-ish). Does it work? Will it succeed? Check out this ad:



 
 
 

Comments [refresh]

by Hmm - 2006-09-02 14:19
»

Sucky commercial.

by iceatcs - 2006-09-02 14:24
» .

Yeah old lady blew up!!



And it does work to me ;p

by Phil Harrison - 2006-09-02 14:25
» Just a *****gy Short film

This commercial better not be over here in the U.S. That commercial is more like a *****gy short film. I love Playstation3 but this i dont like

by Vecha - 2006-09-02 14:29
» wow...

i'm buying a ps3...but not because of grannys blowing up...







if any kid(moron) buys a system because of the commercial they should feel ashamed...





the 360 commercials are retarded....



the ps3 commericals are retarded....



haven't seen the wii ones...could some direct me to them to see if all three companies have sold out to the max?

by SHini - 2006-09-02 14:42
» ...

Well....



I dont know whats worse



this or mexican dust balls talking to eachother about the PSP....



both suck balls.

by hush404 - 2006-09-02 14:47
» Hey!!!!

Maybe it'll double as an air purifier so infact it actualy helps you live life!

by myth - 2006-09-02 14:53
» you guy's arre stupid!!!!

in the u.s. our ad campeign is "play beyond",sony will have cool commercail's,like how psp first had!!! play beyond, not this is living,thats for europe.

by iceatcs - 2006-09-02 15:05
» Vecha

Wow, you must be have no sense of humor.



anyway there is the Wii advert.



http://www.youtube.com/watch?v=Kt22-XkU8OM&mode=related&search=



Kinds of lame

by Ash - 2006-09-02 15:26
» It was alright...

It's not too bad, doesn't really show off anything to do with gaming though, haha, I do like the DNA strade made up of X, O, [] and Triangle though, that was stylish.

by mr toasty - 2006-09-02 16:52
» forget it

man they should just import some japanese commercials, those things are freakin crazy



I saw one with some strange little animal shouting in a high pitched voice BLEACH PSP!!!

by Luber - 2006-09-02 17:32
» sucks

That was a crap commercial!

by jdilla - 2006-09-02 20:33
» who gives a *****

who gives a ***** what the slogan is, as long as we get our mgs4 and ff13

by gth - 2006-09-02 21:22
» ...

are you people stupid or what? this is the PREVIEW to the ads, cant you read?!?

by KnowLedge - 2006-09-02 21:39
» Damn you people need schooling....

It says at the end of video: 6 short films about PlayStation 3, starting September 5th.



What's shown here is just a preview, and it's promising.

by dfssf - 2006-09-02 22:03
» dfssdf

5 is right, ghetto-pencil scribble commercials are god awful

6 is right, ps3 better come with a damn air purifier for six hundred clams

by matt - 2006-09-03 00:09
» The 4th Place

So PS2 was the 3rd...



I like the new direction. It's different to PS2 and Microsoft adverts. The stories will be interesting!?

by comedy - 2006-09-03 00:22
» it looks like they're trying a similar thing to ps1 ads

at least in europe the ps1 adds were with real looking people talking about how well they've 'lived' due to ps1, "i've climbed mountains... i've commanded armies... " etc.

if this is in a similar vein then i'm all for it. this little preview has no linearity at all, if the adds were like this they'd suck hard cos there would be no telling what it's about. BUT IT:S A PREVIEW... so that's ok.

they might be interesting

by gdghgf - 2006-09-03 05:54
» gh

shtty sht how does it even relate to ps3? was just random crap

by senjutsu - 2006-09-03 07:31
» not interresting ad

I suppose they put too much sports in it, just like the bad advertisement campain of M$ ( jump in ). I suppose the new advertisement company want more to simply stick their slogan into our heads than make a great ad.



But maybe putting sports in a video game ad could help stop the bad thinking about video gamers. We do sports too, I mean, I run a lot ( great stamina ) and play individual sports like badminton ( I love this ). So maybe the bad idea a lot of non-gamers have of us could be smaller.



ps: wow, I'm still supprised to see my name on this topic =D. I hope they will start showing some "sum it up" post with their author for some other "updates" about topics.

by Fozzybear - 2006-09-03 11:44
» Que?

Who exactly are they trying to appeal to here? Stupid...

by - 2006-09-03 13:04
» IT'S NOT A STAND-ALONE AD!!!

I had it in an early draft of this article (I must have accidentally left it out in the final thing I posted), this ad is not a stand-alone ad. It's a PREVIEW AD, in this case, it's a preview for what it says at the very end of the ad: 6 short clips about the PS3.



:)

by Vecha - 2006-09-03 14:12
» what?

"Vecha



Wow, you must be have no sense of humor."





this ad is supposed to be funny...lol now believing in that....THAT IS FUNNY..lol

by Nameless - 2006-09-03 23:02
» ...

...You know, even as an ad dependant on the "future prospect" of 6 coming videos, it held little to no interest to me, largely for the fact that everything was pretty much random.



I don't care if it's an ad about an ad. It's STILL AN AD, and is therefore subject to the same criticisms that apply to ads.



It's random. And doesn't really make sense, largely because it seems to have no relevance to the PS3 whatsoever.

by Sasor! - 2006-09-04 07:39
» WHAT?

WHAT WAS THAT ALL ABOUT, CRAP SLOGAN, ADVERT SUCKED, BEST PART OF IT WAS THE END!

by alert - 2006-09-04 12:17
» martha stewart would be happy

this is living .is that a joke sony sounds like martha stewart,type of thing

by alert - 2006-09-04 12:18
» martha stewart would be happy

this is living .is that a joke sony sounds like martha stewart,type of thing

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