Sony launches new PS3 ad Campaign: "It Only Does Everything"

Posted Aug 27, 2009 at 10:22AM by Ryan F. Listed in: PS3 Tags: Peter Dille, PlayStation Network, Sony
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With the announcement of the slick PS3 Slim last week along with the US$ 299 price move, it's only fitting for Sony to focus on advertising and marketing. And boy, they're back! Here's your first look at Sony's new marketing campaign for the PS3 with the introduction of its new tagline, “It Only Does Everything.”

According to Peter Dille, Senior Vice President, Marketing & PlayStation Network, you'll start seeing several new TV ads from now on through the holiday season:

YouÂ’ll see and hear about all the broad features and benefits this amazing device has to offer across multiple media including TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the PS3. So whether youÂ’re a hardcore gamer or a Blu-ray enthusiast, you will have something to takeaway from these ads.







Related article:


Via US Playstation Blog

 
 
 

Comments

by PS3Boy - 2009-08-27 10:30:55
"It only does everything" ....

except Backwards Compatibility!
by narutosaiyan - 2009-08-27 10:39:06
well

thats just because they are planning to re-release all ps1 and ps2 games via psn. also if people cared about backwards compatibility so much they would have gotten a 60 gig and stopped *****ing, or kept their ps2s... i did both and i haven't played a ps3 game in 2 years
by jbwzrd213 - 2009-08-27 10:43:56
"Come On!"

"What's wrong with him?!" Hahahaha!
by martin447 - 2009-08-27 10:48:48
Lol :D

Love the second one, "what's wrong with him?!" xD ahem, anyways, you above... I agree with the first Reply'er of your post, if you wanted BC you should have bought earlier, as i think i remember Sony talkiing about the loss of BC sometime before they removed it. or you should just have kept your PS2 (or buy one now!) and i do believe too that Sony is planning something later on with PS2-games on the PS-Store, but who knows... just buy a PS2, it's not lie it cost' anything now :P and i wish we had that campaign over here in Europe... ours is the usual Playstation-promotion stuff, but this is actually a bit Humoristic... and now i know a few will probably flame because i thought this was slightly funny, but that is my oppinion, live with it.
by PS3Boy - 2009-08-27 10:49:46
via PSN?

I've seen in some articles from the comments saying that that Sony would re-release titles for PSN, yes. I just find it funny how they just come out with this campaign saying "It only does everything" around the time they cut the feature of BC. I'm fine with my 20 GB PS3, I play my ps1 games as often as I play my ps3 games. One thing though, my disc couldn't eject or take discs, so I took the liberty to modify the ps3 disc drive to be able to just swap out discs. Thus making it easy as open the top, pull off the white magnet holding the disc, taking off disc, and placing disc, and back on with the magnet and with the top. I don't see myself being able to have anymore mechanical problems with my ps3. Sorry, that was off-topic.
by misthero - 2009-08-27 11:39:42
you are wrong

every ps3 isb backward compatible with ps1 games, and thos ads are really fun
by Hekynn - 2009-08-27 11:52:34
STOP *****ING FOR BC!!

Will you people stop *****ing and moaning for BC ALREADY!! I mean someday like a year or 2 later they might put all of their PS2 games onto the PSN. But not right now the software to run without the ps2 chip is just not there.
by HIDEO KOJIMA - 2009-08-27 12:39:43
!

It only does everything.... but play PS3 games. Well my PS3 anyways. It only does what it was built to do, which is not "everything"
by KingPoubar - 2009-08-27 12:44:43
False advertising FTL.

Sony's marketing must have joined forces with Apple's marketing. The PS3 cannot do everything, only what it can do. Considering i can do all of those things and a HELL of alot more on my PC.
by PS3Boy - 2009-08-27 12:49:01
I'm not *****ing for BC

Like I have said before "I just find it funny how they just come out with this campaign saying "It only does everything" around the time they cut the feature of BC."
by qwerty54321 - 2009-08-27 12:55:51
.....

seriously, stfu, there is a different between false advertising and a slogan like "it only does everything." Are you going to sue lays because you can eat just one chip or aero chocolate because you can't taste the bubbles melting?
by Skygunner - 2009-08-27 13:19:33
Wtf? My 60Gb PS3 with 500Gb HDD.....

is fully bc. I'm so sick of people asking for bc. They way I look at it is....we 20Gb/60Gb PS3 owners payed a early adopter premium for bc. I think it's more like a hidden Thank You from Sony. I hope they keep things the way it is and not add PS2 bc. I feel proud to be a 60Gb PS3 owner:) Even though I don't really play PS2 games on my PS3.
by Pinski - 2009-08-27 13:20:37
Candles

HE DOESNT LIKE CANDLES!
by narutosaiyan - 2009-08-27 14:21:21
ps2 game

i meant i havent played a ps2 game in 2yrs.
by TheCopyNinja - 2009-08-27 14:32:24
Which is stupid to do

when they're still making money off of PS2.
by TheCopyNinja - 2009-08-27 14:34:56
Agreed

No need for PS2 games, this is the next-gen, if you wish to play PS2 games go play them on a PS2. People should have bought a PS3 early like us 60Gb owners.
by truk - 2009-08-27 14:42:57
@ kingpoubar

seriously? are you really doing this? -1000000points
by truk - 2009-08-27 14:45:12
good job

hahaha. finally good ps3 commercials.
by DarkAng3L - 2009-08-27 15:50:52
I LOL'ED so hard at...

the guys expression after he heard Nigerian millionaire...thats just funny XD
by Mister Common Sense - 2009-08-27 16:04:56
yep

Used BC PS3s are readily available. Why does it matter if new ones have it?
by PS3Boy - 2009-08-27 16:25:00
FlameBait

Apparently whatever I say is flamebait to you all, according to the stars.
by phoenix1414 - 2009-08-27 16:34:14
BC

im not a fanboy of either console even though i do prefer the ps3, but im not like "everything sony owns xbox sucks blah blah blah" but anyway im just wondering why so many people complain about BC on the ps3 when the 360 has a very limited amount of original xbox games that can be played on it and nobody complains about that? (correct me if im wrong on this one)
by danielakadanny - 2009-08-27 16:35:48
hahahahahaha...

I lol'd at the 2nd video..."unsatisfied" girlfriend
by danielakadanny - 2009-08-27 16:40:08
well in my eyes...

at least the 360 still has BC on it cause unlike other people I like playing PS2 games still...like GTA:san Andreas is an awesome game...and even with component cables on a Plasma/LCD I say that it looks better on the PS3 and I stress the "I"
by sicksider - 2009-08-27 20:47:52
Price

$299 for US $430 for Singapore. Equals to EXPENSIVE. hah. I just want a PS3.
by GUNBEHINDTHESUN - 2009-08-27 21:28:51
I have a 60GB model with a 500GB upgrade too

I like having the backwards compatibility. Why would you not want more options and features? I still enjoy playing my old PS2 games from time to time. Why would I want to rebuy my old games again if they became available on the Playstation Store? That's just stupid.
by Master Chef - 2009-08-27 22:00:31
lolwut

I'm assuming you meant PS2 games right? My PS3 plays PS3 games just fine :p
by TheDude - 2009-08-27 22:02:39
ps3boy

Where the hell have you been? BC for ps2 was cut a long time ago. It was only available for a limited time after the launch of the system so stop acting like they just now are taking it out. Its been out for a while now, you should have done your *****ing then an been over it already. Who the hell even plays ps2 games on their ps3 anyway? I haven't played a ps2 game on my ps3 since they launched and that was just to try it out.
by HIDEO KOJIMA - 2009-08-27 22:02:42
!

Yeah it doesn't play PS2 games.... it also doesn't play PS3 games anymore either.
by ___ - 2009-08-27 22:20:28
ha

If you bought a PS3 to play PS2 games, then you sir are retarded. Not only that but if you own ps2 games then chances are you have a PS2 as well, so just connect it. Point being that the PS3 full BC ship has set sailed, get over it . Its not coming and if you don't want a Ps3 then keep your money, trust me sony is not going to cry like you for your $299. Youre missing out.
by makaveli80 - 2009-08-27 22:23:37
YES!!!!!

Finally some good PS3 ads! Nice.
by ___ - 2009-08-27 22:43:03
The green machine

The PS3 has ps1 BC, since it was Sonys first console then its just like the Xbox with its predecessor . The cost of BC will make the PS3 cost more and then you'll have more people ***** about it even more. You can't please everyone can you? BTW lets say adding Bc cost $20 on each PS3, that's over $20,000,000 for 1 million consoles sold.
by adz1990 - 2009-08-28 05:23:09
Americans

American ads are probably the worst things that I have ever seen. Except for the superbowl ads, none of them would ever convince any mentally aware person to buy anything ever. Funny? No. Convincing? No. good acting? No.
by danielakadanny - 2009-08-28 06:35:33
seriously WTF...

is up with this stereo-type of the american? jeez all you people act like if we all agree of what america does
by Ricochet__ - 2009-08-28 07:20:49
!

if your ps3 dont play ps3 games, then take better care of your stuff, im sure mommy and daddy would appreciate it as well
by Ricochet__ - 2009-08-28 07:25:27
.

if we advertise to feed and protect your country, would you like it then? off topic delete it yurselfs
by truk - 2009-08-29 17:09:09
@ adz ...really?

damn no love for the states. honestly, the only reason why youre bugging is cause these are american commercials. if they were commercials made in your own country, you'd be on the phone calling up your boyfriend and crying about how much you loved the new ps3 commercials. dude, get real.
by ONESTEP - 2009-08-29 20:04:35
!!!!

im highly amused, all this *****ing about BC and broken PS3's. If you like your PS1, PS2 games, dont sell it, the trade in is worth you saving a few extra weeks. If you fear PS3 will fail on you lets not forget this article. search how to kill a ps3 The majority of the "old" consoles are this stout. Theres a 1% fail rate in comparison to the xboxs UNDISPUTED 50% failure rate. google= xbox 360 failure rates august 25, 2009 google= ps3-failure-rate-less-than-one-percent 2007 Lets not forget the console destruction test..... you tube = Console Destruction form G4 yes these tags are mispelled, i copy pasted from video, QJ hates weblink code.... search youselves

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