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Sony launches largest ever ad campaign for PlayStation 3

Posted Nov 1, 2007 at 3:26PM EST by QJ Staff

Listed in: PS3 Tags: Konami, Peter Dille, PlayStation Network, SCEA
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Sony Computer Entertainment America (SCEA) Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3's features.

"We wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3," said Dille. He continued, "The games are here, the price point is now $399 and we wanted to make the news loud and clear." Of course, it's not all about the games, because Dille promised a strong push behind the PS3's Blu-ray movie capability and the PlayStation Network.

Speaking of games, the TV spots Dille posted are packed with the hottest high-profile titles for the PS3. While the spotlight is on first-party games, either those already in the market like Heavenly Sword and Ratchet & Clank Future: Tools of Destruction or upcoming ones such as Uncharted: DrakeÂ’s Fortune and Gran Turismo 5 Prologue, third-party titles are expected to join the mix. Dille went as far as saying Konami's Metal Gear Solid 4: Guns of the Patriots is the "mother of all exclusives."

When all is said and done, probably just like you, we simply want to see Sony's explosive offering for this holiday season. Without further ado, here are the TV spots "Universe of Entertainment" and "Only On."

 







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Comments 


 
# finally...Someone_PR 2007-11-01 16:35
a good ad isn't?... one of the best ad I ever seen really... sony needed something like this and not the ugly and scary baby robot in the white room

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# their best ad in.... yearsTwenty-Se7en 2007-11-01 17:00
very up beat - catchy - seeing is believing. You're eyes will be bleeding.



Great gameplay and throw-in of blu-ray.



Marketing did something right - WTF

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# YupRavenSPe 2007-11-01 17:05
That was pretty sick.

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# niceKaden 2007-11-01 17:36
One of the best indeed that I have seen recently.

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# The song is the same that was on wrestlemania this year... LOLThe Frenchman 2007-11-01 17:42
this is just a remark, I think it was quite good, it definitely will have more impact on people than complexe and subtle ones.

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# WOWPacos 2007-11-01 18:54
Thats one heck of an ad! Even the short version is hot! Looks like Sony's finally getting something right in the ad department!

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# Epic.vitz3 2007-11-01 19:44
OMG I'm going into convulsions. I can't help but sit here with my hair in a mess staring into oblivion with bloodshot eyes, chanting



"EPIC! EPIC! EPIC! EPIC! EPIC!..."

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# kick assZocks2099 2007-11-01 20:02
Kick Ass Ad

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# Wow...Big Daddy 2007-11-01 22:16
That makes me want to get another PS3. :( If Sony can deliver in 2008, it looks like the PS3 is in for the long haul. RAWR!

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# Awesome!trixter 2007-11-01 22:17
I like it! Would maybe sway me if I didn't already have a PS3!

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# WowConstantinecy 2007-11-01 23:19
Love the way they used the ET thing from spiderman 3 to show the ps3's feutures.



Great ad, I liked the song as well sweet!

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# čOutsider 2007-11-02 02:16
Awesome ad, good music too.

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# well it's their faultdemondirk 2007-11-02 02:16
if they didn't make so many different types of the same system they wound not have to redo their ad campaign

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# awsome adna2rul 2007-11-02 02:50
notice the new logo(PSN) and it doesnt lk bad after the color touch up

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# STFUManny151 2007-11-02 04:57
The new add is not because of a new SKU it's to catch the attention of people that may not know just how much the PS3 has to offer. At least eveysingle one of the PS3's SKU's have had a Hard Drive, is more than I can say for the CrapBox 360. I'm sorry I had to go off-subject but there's always someone that has to talk trash and it irritates the hell out of me. Sorry everybody. Great Add and I'm sure they'll get better as Christmas draws closer.

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# good adPimpnPaul99 2007-11-02 05:57
ya those are really good ads, if Sony could have had the 399 price point from the get go I bet Sony would be wiping the floor with the competition right now. But, they didn't , so now they have less than 20% market share (globally), They have only sold 5 million, vs 12.2 million of Wii and 360. If sony started outselling their competition 3:1 for the next year, they still wouldn't be on top, which leads me to the conclusion that they NEVER will be on top in this generation.



Don't get me wrong, I hope they will do better, I had PS1 and PS2 and enjoyed alot of the games, and I WILL buy a PS3 if they can come up with some exclusive killer apps.. I just wonder how long it is going to take....

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# ...blkthunda 2007-11-02 07:16
I didn't know there are people that can see the future already? How do I learn that ability dude??

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# Hey PimpnPaul99!!!Constantinecy 2007-11-02 07:59
How much money will I have by the year 2015?



You look like a very reliable economic and marketing forcast agency so I thought I would take your expert advice...

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# ...Matt-N 2007-11-02 08:12
LOL

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# You dont need to see into the future to seeEclipze_ 2007-11-02 08:19
that Mgs4, killzone 2, and the others are killer apps. So I you wont have to wait long I guess.

But im now worrying about the future, im waiting for call of duty 4 in 3 days.

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# great adwilmheath 2007-11-02 08:54
I'm not a fan of sony but I have to give it to them that is a great ad. Too bad you have to have good games to "back that ad up".

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# EconomicsPimpnPaul99 2007-11-02 10:42
How much money will you make in 2015? You need to make about 3% ( I think) more each year just to keep up with inflation. So you better hope you get a promotion.



One does not need to be an economics major to see that at Sony's current rate of console selling, they will never be able to catch up with and beat Nintendo and MS. If sony Doubles their console sell rate and MS and Nintendo stay the same, by this time 2008, you can expect Sony to have ( assuming sales increase 200%) 15 million consoles sold, Xbox to have 18 Million, and Wii to have 24 Million.



So, as I said, if Sony outsells their competition 3:1 for 12 consecutive months, They STILL wont be ahead. And don't even get me started on how unlikely it is for Sony to triple sales of either 360 or Wii... Especially Wii.



That being said, I hope that MGS4 and Killzone 2 are good enough to make me want a PS3, I would love to have one to watch HD movies on my projector...



When does Killzone 2 come out anyways?

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# awesome !heroman711 2007-11-02 13:07
that was one pimp ass ad. i would be more tempted to buy one if i didnt already have one. in the first vid they showed aspects of evrything. they went from games to bluray to home to psn and they finished it off with a 399 price tag which was awesome. i have now totally watched this ad 5 times

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# sony will catch up in 2030demondirk 2007-11-02 13:10
gaming comes from the roots which sony has none of

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# OMGAuDioFreaK39 2007-11-02 13:47
oh my god that was teh best PlayStation ad i have seen in my life!



way to go PLAYSTATION 3!!



DO YOU WANT IT!!! (YES!

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# Yo im gunnaEclipze_ 2007-11-02 15:43
Sell my PS3 and buy it again just by looking at that!



lol

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# Pimpn.. you a dumbas5Eclipze_ 2007-11-02 16:18
you too demondirk. If you really had any knowledge about it you'd notice that the damn 360's been out a whole years before any of the other consoles, so nuh duh you dumbas5 (how the hell are they supposed to get enough sells to make two years worth?).

I personally dont give a 5hit if they catch up, cause all that matters is the console itself. And in Japan the PS3 is catching up to the Wii sells.



Basically your a dumbas5 if you pay attention to those numbers that much, damn robot.

Reply
 

 
# the songJMS 2007-11-02 18:10
The song is Ladies and Gentleman by Saliva.

And that's one of the best system ads i've seen.

Reply
 

 
# whoaYang 2nd 2007-11-02 21:45
awesome sony

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# lolrubixcube6 2007-11-03 04:03
hey, did yall notice that when it shows the playstation store, some guy popsuot of nowhere and hits his *you know what* on the billboard. its on the first one. lol

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# I think that wasEclipze_ 2007-11-03 07:17
Pain. That one game where you can launch yourself into stuff.

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# Mad..SOLID_SNAKE_ARM_OF_ONE 2007-11-06 15:03
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]

Reply
 

 
# Mad..SOLID_SNAKE_ARM_OF_ONE 2007-11-06 15:05
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]

Reply
 

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