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Sony focusing on profitability, not on overtaking Xbox 360

Posted Feb 22, 2011 at 10:27AM EST by Karl B.

Listed in: PS3 Tags: killzone 3, Sony
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Article Index
1. Sony focusing on profitability, not on overtaking Xbox 360
2. What's in store this year

Despite the Xbox 360's one-year head start, analysts are already predicting that Sony's PS3 will soon surpass the Microsoft home video game console in terms of worldwide sales. It's a big thing if you're an active participant in the fanboy console wars, but apparently Sony isn't thinking too much about it.

 

ps3

 

Speaking to Industry Gamers, PlayStation software senior brand manager Scott McCarthy said that instead of the unit numbers, their focus is set squarely on the PS3's profitability.

 

"So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel," he said.

 

"It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we're going to achieve that this year and do even better next year."

 

Sony has time and again said that its consoles would have at least a ten-year lifespan. The PS3, in particualr, has been branded by the company as future-proof.

 

McCarthy likened Sony's plan to Nintendo's focus on making their platforms as profitable as possible. He added that Sony will aggressively campaign to increase the PS3's profitability this year. If the console happens to close the gap between it and the Xbox 360 then that's just icing on the cake.




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Comments 


 
+2 # RE: Sony focusing on profitability, not on overtaking Xbox 360Dave 2011-02-22 11:51
interesting...sony focusing on profitability

Reply
 

 
-2 # RE: Sony focusing on profitability, not on overtaking Xbox 360Karl B. 2011-02-22 11:52
All I really want to know is if the PS3 is getting more price cuts this year.

Reply
 

 
-3 # It only does everythingxfrostx 2011-02-22 12:49
Except Linux which was forcibly and illegally removed by sony. I used to be a huge sony fanboy but will never buy a sony product again because I don't like their business practices. Ex: Geohot lawsuit, OtherOS removal.

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+1 # RE: It only does everythingtruk 2011-02-22 20:30
Quoting xfrostx:
Except Linux which was forcibly and illegally removed by sony. I used to be a huge sony fanboy but will never buy a sony product again because I don't like their business practices. Ex: Geohot lawsuit, OtherOS removal.

how was it illegal?

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+1 # RE: RE: It only does everythingxfrostx 2011-02-23 01:52
They had advertised that is could run linux and by removing that feature after people already purchased it is known as "False Advertisement" because now the product is no longer as advertised which is illegal.

Reply
 

 
-1 # Wrong.SaDuWoOFFLINE 2011-02-23 15:20
At the time of advertisement, it would have been illegal. However, they discontinued those ads and removed other os. The only reason you would have to update is to use newer games and access PSN, which you DON'T have the outright legal rights to do. It's their network, it's their software. Its your hardware, yes. Do what you want. But don't expect to be allowed use of their networks and software in the future if you're going to be a little turd about it.

Reply
 

 
# Do you want to knowJusten Verk 2011-02-22 22:15
Why OtherOS was removed? After about no longer than 5 minutes of research, I found this just to show you.
http://www.ps3-hacks.com/2010/01/26/ps3-exploit-released/
If you look within the link, it clearly states that OtherOS needs to be installed. As far as I know, I'm sure you would be mad too if someone used your OWN product against you for their own benefit. Whether Geohot's intentions were to support piracy or not is not something I know, but it sure as hell opens the doors for it. This post is basically a heads up for the people that want to know what exactly started this "war".

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# RE: Do you want to knowxfrostx 2011-02-23 01:51
Sony was planning on removing OtherOS before that hack was discovered and released. They had already started shipping the ps3 slim without OtherOS. They just used that exploit as an excuse to remove it from systems that were already purchased.

Reply
 

 
# Really?Justen Verk 2011-02-24 02:47
I provided a reference so I would like the same from you.

Reply
 

 
# RE: Really?trainwreck 2011-02-25 17:16
Sony isn't going to publicly announce they were going to remove otherOS regardless of security issues or not. They needed the perfect scapegoat, and GeoHot would be the one.
He is also the scapegoat for anything sony can try to blame him for.

Where could a source announcing Sony's internal operations even be found? You are asking for the impossible.

Reply
 

 
-1 # RE: Sony focusing on profitability, not on overtaking Xbox 360raymandude 2011-02-22 13:01
I read an article on IGN where Sony said they are developing a hack proof PS3 with a 300GB hard drive which will cost £186. If that is true than the PS3 sales will increase. Especially when you consider that a 160GB PS3 costs around £245 in the UK.

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-1 # RE: RE: Sony focusing on profitability, not on overtaking Xbox 360PS360 Owner1 2011-02-22 15:12
Nothing is hack proof, that BS is over.

UbiSoft DRM's was cracked in weeks, which they required the person to be connected at all times.

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# RE: RE: Sony focusing on profitability, not on overtaking Xbox 360UltimaXIX 2011-02-22 15:49
Sony wouldn't introduce a whole new SKU in an attempt to squash piracy. It's not like the PSP, where piracy was rampant; very few people can be bothered with PS3 hacks when you look at the big picture, and of the people who're into hacking a significant number simply aren't in it for the piracy either.

Reply
 

 
-1 # RE: RE: RE: Sony focusing on profitability, not on overtaking Xbox 360PS360 Owner1 2011-02-22 20:31
Most of them are probably scared that they can accidentally brick their PS3 console.

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-1 # RE: Sony focusing on profitability, not on overtaking Xbox 360PS360 Owner1 2011-02-22 13:09
What Sony's focusing on profitability? I thought they were on suing the hackers.

Case: Sony vs Hackers = Hackers win

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+1 # ...symbal 2011-02-22 21:14
I didn't think Sony could give less of a s*it about what it's customers ask for but i guess they'll ignore us even more now.

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# RE: ...David Kub 2011-02-23 16:29
Sony was always concerned about profitability. Isn't every corporation?
The fact they're announcing it makes me nervous. They've already removed other OS and sued every hacker that touched a PS3, I wonder what will come next?

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# RE: RE: ...symbal 2011-02-23 20:16
The problem wasn't with Sony trying to make money, it was always the fact they had chance to add profitable new features that it's customers keep asking for and are willing to pay, but Sony always piss away their consoles massive potential and take years to match the competitors features. A lot of the time it's just like they don't want to take our money, and now they suddenly decided to turn massively greedy and controlling, i mean even M$ knows just where the limits are and sticks within them before people get pissed off.

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-1 # shut uptruth 2011-02-23 00:34
linux?! pffff, dont act like u actually cared or used that trash...u just want ur pirated games....too bad sonny boy, btw...linux is garbage

Reply
 

 
+1 # RE: shut upxfrostx 2011-02-23 01:38
First, I had Yellow-dog Linux installed on my ps3. It was one of the reason I purchased a ps3 and because it was advertised that you could have Linux on your ps3, when they removed it they committed false advertisement which is illegal. Also, just because you are not smart enough to realize how great Linux is does not mean it is trash.
Second, I never pirated a game on my ps3 and I am sure that most people that enjoyed Linux on theirs didn't pirate any either.
Third, Sony does not care whether you are jailbreaking your ps3 to run homebrew (which is perfectly legal) or to pirate games (which is obviously illegal as it should be).
And last but not least, I hope that Geohot wins his case because I would like to think that I actually own something if I spend my hard earned money on it. Afterall, I can install any piece of software on my PC because I own it instead of having to get software that is only distributed by microsoft and have to constantly agree to the ever changing crap of a user agreement that Sony forces down your throat.

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-1 # RE: RE: shut upSaDuWoOFFLINE 2011-02-23 15:22
You idiot. You can't retroactively commit false advertising. You didn't have to update. You don't have the right to access THEIR network without THEIR permission, and to use software designed to work with THEIR latest software without using their latest software. Stop whining. GTFO.

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# RE: RE: RE: shut upHangmanSwingset 2011-02-23 19:54
When you buy something, at time of advertisement, you're entitled to all the features advertised.
If those features were advertised and removed, that IS false advertisement.
If you don't update, you can't play newer games at all. If you do update, you can't use the Other OS anymore.
When you buy your PS3, you don't sit there and check which features you want it for. Hell, even if you did, There is no way they could say you couldn't do 'this' just because you checked 'that'.

Reply
 

 
# Read ThisKrisman 2011-02-25 03:11
http://www.groklaw.net/article.php?story=20110218181557455

Fact is that what sony did was really messed up but completely legal.
There End User License Agreement says and has always said they can remove whatever features they want. Although theres a small chance that what they did could end up being considered illegal odds are against that happening.

Reply
 

 
# RE: Sony focusing on profitability, not on overtaking Xbox 360hr210 2011-02-23 01:28
In other words...
If you insist on buying the sony product they will rip as much money as they wish from you to support their greed, plus make you pay for all the other ones that opt out from sony fascism world.
-might be wrong, but it looks like that.

Reply
 

 
# RE: Sony focusing on profitability, not on overtaking Xbox 360igobyoz 2011-02-23 07:25
Linux was a plus, I was saddened when it was suddenly yanked as it was part of the original concept and many people where able to get full refunds from sony as such. However, even at the time it was a minority that even knew it existed.

Hardware prices always fall and the PS3 had a good start even @ its high entry price. There will always be those out there trying to hack the latest thing, anything ever released into the public is eventually cracked.

Profits for Sony are more about liscensing than hardware sold. Hardware just increases sales potential. 10 yr lifespans w/ great initial hardware practically guarantee profit over the lifecycle with even a modest user base.

Reply
 

 
+1 # RE: Sony focusing on profitability, not on overtaking Xbox 360Nell 2011-02-23 11:32
Linux was alwsome, I used it cause I had no pc for a while. I installed ubunto and the web browser is way better than sonys so called web browser. I had no emulators, but lots of programs. Did my homework with it. Had my printer connected to it and everything then one day I just did a monthly upday cause of course I played call of duty mw2 online and when to do more work and my other os feather was gone. Had to do all over and was pissed. I understand why they did it, but dag. Since it been hacked like crazy can we get it back for those who uses it?

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# RE: Sony focusing on profitability, not on overtaking Xbox 360HangmanSwingset 2011-02-23 19:41
Best. News. Article. Ever.
Of all time.
I mean, who knew?
Sony... and profit? It doesn't make sense...
It's not like they stab customers in the back, talk them into selling their old hardware to buy the new hardware, then make them re-buy the old hardware just to play software that they were supposed to be able to...
It's not like they were to implement software-based backward compatibility, then remove it upon software updates...
It's not like they removed a feature that nerds used... One that takes a little bit of intelligence... One that if someone knew how to use that feature it's likely they know any sort of hacking themselves.
It's not like they promised so much out of the smallest PSP yet released, claimed you'd be able to rip and convert over your old UMD's to play on it's 16GB of internal memory... It's not like they made you download all of it's content, then limited the content post-release... And it's definitely not like they snoop around your system looking at whatever they want to.

No Sony is a great little company.

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+1 # RE: RE: Sony focusing on profitability, not on overtaking Xbox 360UltimaXIX 2011-02-23 21:49
I think what this is a reference to is how Sony managed to lose ALL of its profits from the PS2 era purely through the money it took to develop and design the PS3. The PS2's net profit was ultimately less than zero.

Sony is simultaneously becoming increasingly logical and illogical. I give it ten years before they go under.

Reply
 

 
# RE: RE: RE: Sony focusing on profitability, not on overtaking Xbox 360BryanNitro 2011-02-24 00:06
Was going to put my bits in but I agree with ultima sony is setting itself up for failure.

Reply
 

 
-1 # RE: Sony focusing on profitability, not on overtaking Xbox 360CF-105 2011-02-24 14:08
Linux was NEVER a advertised feature. Very few people knew of the PS3's ability. Even fewer used it.
Nowhere in commercials for the system,nowhere on the physical box did it EVER advertise the use of other os. So they DID NOT commit a crime since it was NEVER a advertised feature.

God you people are retarded.

Reply
 

 
# RE: RE: Sony focusing on profitability, not on overtaking Xbox 360HangmanSwingset 2011-02-25 05:31
Linux wasn't, but Other OS was. The catch for Other OS was that it made installing Linux possible, and that's what people are talking about.

Reply
 

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