Sony dropping TBWA after 13 years' partnership |
Sony Computer Entertainment of America has dropped New York based ad agency TBWA/Chiat/Day from the review of their latest advertising account worth US$ 150 million.
This is sad news since TBWA has handled all of Sony's advertising accounts in the US for the PlayStation game platform since the debut of the game console's progenitor back in 1994.
Although Sony's latest advertising account for the Sony PlayStation sounded promising at first, the release of the ad campaign suffered many delays due to unexplainable miscommunication problems between Sony executives and TBWA consultants and affiliate agencies.
Apparently, TBWA was supposed to be one of the five finalists for the ad account pitch. Now, ad agencies Publicis in West, Seattle, and Deutsch, Los Angeles were called back to add information in light of this recent event.
The two remaining ad agencies Sony plans to chose from, Venables Bell and Partners in San Fransisco and RPA in Santa Monica, California haven't been contacted.
Sony's decision whether or not to actually drop TBWA completely will be finalized within this week.
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Comments
does it really matter *rolls eyes*
How you advertise your product can have a huge affect on its sales, what is advertised about the consoles and the games are a big factor in how the average consumer will react. If these are the people that came up with the "Dude, get your own" thing, then I don't blame Sony. That "Dude, get your own thing" just seems kind of stupid...but I heard it's working.
a good ad your product WON'T SELL well
i have to disagree, those old PS3 commericals with the baby and rubix cube well...sucked ass. the newer ones are much cooler and make the system look alot better to people who dont know much about it. thats hwo advertising works.
This comes as a surprise, wasn't expecting this nor did anyone else. Ad's play a big factor on how the average consumer or people deciding which system to get, and helps them makes choices. The last ad commercial i thought looked great, Well i hope this doesn't effect Sony's marketing alot. I mean They need more great ad's to get people interesting in getting this machine.
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