Sony Chief Financial Officer: no plans for PlayStation 3 price cut |
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What's this? Will the Xbox 360 receive a price cut and the PlayStation 3 won't? This may be the case, if Sony's Chief Financial Officer Nobuyoki Oneda's statement is to be taken point blank. This may be bad timing on Sony's part, if its rival console manufacturer will indeed be introducing a price cut in the following days.
According to a statement given by Oneda while speaking to investors, Sony's goal focuses on profitability, but price cuts aren't part of the plan: "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability. Our plan is not to reduce the price."
This may have been taken out of context, who knows? Maybe they mean to reduce the price, but not just in the near future, at least not in sight of E3. After all, the announced switch to the 65nm RSX Graphics Chip won't be in effect until Autumn. Or perhaps the statement only applies to certain regions? At any rate, E3 will shed more light on the subject.
Related articles:
- Leaked pictures: impending Xbox 360 price drop at GameStop
- Sony document unveils PSN video download service, possible PS3 price cut, more
- PlayStation 3 65nm RSX Graphics Chip to arrive this Autumn
Via Smart Money
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Comments
i already have a ps3 so im good
Sony said that if Microsoft dropped price on Xbox 360 at E3 this year, Sony would follow them 2 MONTHS AFTERWARDS WITH THERE OWN PRICE CUT! AKA that will be autumn. No they won't be price dropping when Microsoft price drops theres but they will, when the new 65NM RSX chip is inside the new PS3's, which will be in Fall. Yes Analysts have said repeatedly that PS3 would do a Price drop in fall and not right after Microsofts announcement of 360 price drop.
http://www.sourfizz.com/2008/04/27/ps3-to-get-smaller-cell-andor-rsx-chips-in-august/ This tells you everything you need to know about what Sony means by breaking even this fall. This is the part on the website about it: P.S. It’s worth noting that Sony has consistently stated that the PS3 will only break-even when both the Cell and RSX chips have shrunk.
Just after reading the heading, my first thought was that they are probably lying so that sales wont drop. Because if people think that a price drop will happen they will not want to buy one until the price drop acctually happens so to save money. Best off waiting until E3.
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