That is too high. Why should we have to pay that much for one movie? This movie should be $30 tops, and many movies that are $30 are even not worth half that. A lot of people that make low wages can't afford to work 4 to 6 hours just to earn enough money to buy a lackluster movie. If companies want everyone to be able to buy their products, they need to think about that.

Sony is fools if they think people are going to spend $40 on a movie. People dont want to spend $15- $25 on regular dvds. They need to get their pricing together like dropping regular dvds and moving these HD movies like Blu-ray into those $slots. That will increase sales tremendously.