Think emerging markets, think big numbers. With the right channelled effort you can literally double your business in a year, something that you could only dream of in the more mature Western European markets.

The first wrong perception is that piracy means it is impossible to have a legitimate software business in these markets. Take Dubai for example – rife with piracy ten years ago and now completely clean...Where there is money, nice air-conditioned shops, anti-piracy support and some reasonably priced software, you will have a good software market. In most markets, however, piracy directly affects software business, which we have to respond to.

Via MCV