Relentless co-founder: Microsoft will have problems with the enormous PlayStation brand |
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David Amor, co-founder of Relentless Software, recently spoke with
Develop Online for his take on the current issues that gaming is facing
today. One of them is the PS3-Xbox 360 duel, which he believes
to be a challenging ordeal for Microsoft. The Xbox creators may be up
in sales right now, but the PS3 still has one huge ace up its sleeve -
the fact that it's PlayStation.“My feeling is the PlayStation, as a brand, remains enormous. That’s something that Microsoft is going to have a problem with," Amor said. "PlayStation means video games, and it’s a cool brand, so I wouldn’t underestimate how much this works in Sony’s favor. It’s a great machine, it’s a powerful one, and it has a lot of potential." Amor acknowledged though, that Microsoft has come far in terms of endorsing itself as a gaming company despite the Windows image.
Amor explains:
I think that the Xbox 360 has reached a lot of people that it was always going to reach – core gamers – and outside of that key demographic is a lot of people look upon Microsoft as the company behind Windows and Office. They’re clearly going after the wider market with their Natal technology, but it will take great games to draw them in. People bought a Wii for Wii Sports, not for the Wiimote.
For more of the interview, check the source link below.
Learn more here:
Via Develop Online
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Comments
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corrected now
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but anyways idk if at this point that PS is more a game brand in peopels mind than Xbox... MS has clearly established itself, and everyone recognises it as a gaming platform now..
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Xbox is now synonymous with gaming just as much as playstation now and his comment:
"They’re clearly going after the wider market with their Natal technology, but it will take great games to draw them in. "
Sony have the same issue with their motion controller tech, i guess Amor believes his *****ty quiz games will give sony the edge in these types of games.
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That's not to say that Microsoft hasn't gained ground, but they lost a LOT of money with the original Xbox just to a toe-hold. Seems to have done them some good this generation though.
I think it's good to have healthy competition. If only MS could make their hardware reliable (I own Sony and MS consoles and build quality is noticably better on Sony) then MS might be able to pull ahead, especially if they can take the Japanese market and lock down some big name exclusives.
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Most likely they are right Xbox has hit a certain saturation with the market. Where as PS3 has not since it has always been at a higher price point. So when the PS3 does drop you are suddenly entering another market. To which PS3 has not competed before.
Then you will have benchmarking games coming out over the years where they improve upon the quality of games. Then you enter another market the "ewwww" and "awwww" market I like to call them.
So there are alot of untapped markets for the PS3 brand, where as for Xbox there are not.
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One pricecut and a slim and change a lot for the PS3.
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this is no different then Ps2 vs xbox1... same scenerio but in reverse...
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xbox has become more popular with most of the people i know. it really does come down to price :(
im no fanboy, in fact i despise the rrodbox 3brixty but it is doing better than good ole ps3.
the playstation brand is dying :(
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I remember around this time last year (just after E3), people were saying that the PS3 was dying in Japan and the 360 outsold it for about 6 consecutive weeks. What happened was that people were waiting for the 80GB (and 160GB) model to hit the shelves, then people went out and bought them in droves, where it outsold the Wii and the PSP for a few weeks, then settled at around 20k-30k per week until earlier this year. Sure the Japanese market is different to the EU/US but a look at global sales will reveal a picture which many are not seeing.
Another thing is that I've never heard people say that they will get a 360 when they drop the price but I hear a lot of people say that about the PS3.
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The playstation brand is not just PS3...it's the PS2's that are still selling and it's also PSP...
You are on crack if you think that the xbox brand is ANYWHERE near as recognized as Playstation....or as succesful...
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I have an LG phone, yet the Icon for "Games" is a playstation controller.....because more people recognize that as synonymous with video games......this is what the article is talking about, not just sales.
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Only in America, in the rest of the world, the 360 and PS3 are neck and neck!
and then they don't like the fact that MS also use the reconditioned 360's they use for the warranty(RRoD) as part of their sales figures!
the Playstation brand is not going to curl up and die, its too big for that, but Sony do need to market their current products better now to keep the brand where it is!
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Unfortunately, a name alone won't solve anything....if it would....the PS3 woud have already dominated over the 360.
IMO, Xbox can now be considered a legacy. Master Chief rivals anything that Sony or Nintendo has up their sleeve. Look around at current media. The 360 CLEARLY dominates in the environment in popular media. Very rarely do I see people wielding PS2/PS3 controllers.
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PS3 = Nissan GTR
Xbox= Ford Mustang
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