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PS3 party pooper Merrill Lynch says Sony will lose |
Listed in: PS3 Tags: Merrill Lynch, playstation 3 updates, Sony
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Merrill Lynch remains unmoved by the global clamor bordering on adoration for the PS3. The investment firm remained, well, firm on its dire forecast about Sony's upcoming financial disaster from its PS3. Merrill Lynch estimated that Sony's next-gen console debacle will result in a 5-year total operating loss amounting to US$6.3 billion.The good news is the prediction came out before the sparkling debut sales performance of the PS3 in Japan.
More good news: previously, ML predicted that it would cost Sony US$900 to create a PS3 which would result to an unaffordable price tag. Eventually, ML mused, the PS3 price will go down to a more sane level on its third year. Something to the tune of US$320. ML analysts got that wrong.
Today, we know the price in Japan is around US$507 for the 60GB version. And even then it generated 62% of the PS3 sales. In other parts of the world, the PS3 pre-orders have all been snapped up. GameStop sold-out on pre-orders on its first day. Although we know nothing about how the financial world of the big guys operates. But from our point-of-view, it doesn't look all gloom-and-doom for Sony. So let Sony pop the champagne for now. We think they've earned it.
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ML said it will cost Sony $900 to MAKE each PS3, they did not say the PS3 would sell for $900 (since it would be sold at a lost, just like previous consoles).
http://www.engadget.com/2006/02/18/playstation-3-costs-900-sez-merrill-lynch-mob/
BTW, their own figures at the time added up to $800, but many assumed that if you include the HDD, then it would probably be $900 assuming the rest is correct.
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In every single gamestop/ebgames store who took preorders, there were more then a couple dozen at each store, the store i tried to get mine from had people lined across an entire block for pre-orders alone.
this means that the demand for the PS3 will be very high even in the coming year.
The PS3 is geared towards the hardcore gamer more then the Xbox360. You can even call the PS3 a desktop replacement with the inclusion of being able to run linux for day to day tasks and the ability to play games. It also acts as a full function media player, and thats something the Xbox360 cant say out of the box.
They can predict all they want.
Blu-ray and Linux will make the PS3 future proof for years.
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They could have sold 2 million PS3 in Japan easily in the 1st week. Japanese consumers are falling in line from 500 - 1000 even if they don't have any preorders. That's 3 times to 4 times larger than the XBOX 360 launch. Thats how you will know that the product is in high demand.
I'm pretty sure SONY can sell 2 million PS3 in the U.S. too in its 1st week of release.
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i feel like a biazaro-gamecube owner
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They have to hope their machine isn't as easy to crack as the PSP and that they can actually sell some games....
Also, all 360 pre-orders were eaten up on the first day, and we all knew how long it took to find them without looking too hard....so ya, that is a moot point....
They are looking at this from an investment standpoint, not a fanboy, who has the most consoles sold standpoint....if I was an investor I would not go near sony right now....
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PS3+most
360+silver
wii+kids toy
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http://www.itvidya.com/playstation_3_vs_xbox_360
Tell me how accurate this article is. Please, I need to know.
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Obiously you don't live in Europe, or you would say that the only thing they've earned is a big kick in their asses
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ps3 really cost 900$
think about it
$ony is losing about 500 each time a console is sold.
so dont be so hopeful, because if Ms buys capcom...if their expensive Blu-ray fails before the more versatile HD-DVD. and if MGS4 is heading to 360:
all that we must say is: POOR SONY!!!
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