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PS3 Matrjoska ad to make you go ...whuuut?
Posted Sep 23, 2008 at 3:25AM EST by QJ Staff

 Listed in: PS3 Tags: PS2, TBWA
Ó
PlayStation ads have always been... strange, to say the least. They come in various flavors, from the high-octane to the downright freaky. Spotted via PSU, this PlayStation ad from Spain, however, is rather hard to place. Oh it's weird, alright; I'll give it that. Click to enlarge:

PS3 ad Matrjoska - Image 1


Created by TBWA Madrid, the print ad is titled "Matrjoska" - an obvious reference to the Matryoshka dolls from Russia. You've probably seen those somewhere before - if any of you played Shin Megami Tensei: Devil Summoner on the PS2, it's those dolls Rasputin used to trap demons with (click here for boxart - Rasputin's on the right side).

So what does this print ad really say about the PS3? That, beneath layers and layers of flesh, there's a sexy, athletic lady inside all of us? It's as good a guess as any. Print ads and all kinds of advertising are always open to interpretation.

Gimme your best shot now; what's your call? Because really, I'm curious to see how crazily diverse you guys can get with your own interpretations.


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Comments 


 
# My first thought — x0rcy5t 2008-09-23 04:32
right when i saw this thing is that it has something to do with the power and size of the PS3's processor. Big power in a small package.

Reply
 

 
# ... — Matt-N 2008-09-23 04:34
Inner beauty!

Reply
 

 
# ... — Matt-N 2008-09-23 04:37
Those men are fat, not strong and powerful! Plus your view is more 'Small power in a big package'!!!

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# surely a slim version coming — platon 2008-09-23 04:41
Or simply the 45nm chip? Anyway, I always hated their ads. It's like throwing their money in the toilet... Nobody check them BUT those who are alraedy fans...



Anyway, I suppose the slim model will pop just for the holidays, this would outsell all other consoles since japanese always wait for the slim versions, or even buy another of the same console just to have the slim, lol. The slim, with a price cut, would own the holidays. Still, it's hard to say since they didn't even talk about it, and sony is not pretty good with the secrets.

Reply
 

 
# . — cizzar 2008-09-23 05:53
Maybe it's an ad to make fat men believe that when they buy a PS3, they'll become a sexy girl ...

Maybe it's an announcement for the future support of .mkv Video files (+ Matroska container) which is used for HD Rips ...

Maybe [insert guess here] ...

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# ... — Techni 2008-09-23 05:53
I thought it had something to do with PS3 finally getting MKV support. The M stands for matrjoska

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# You make as much sense as the advert. — KingPoubar 2008-09-23 05:56
Since when has the PS3 been a "small" package? It is larger then the original PS2!

You + Fail.

Reply
 

 
# That would be nice — Datnizzle 2008-09-23 07:46
Most of the HD movies I download are in this format.

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# ... — Silver-Tiger 2008-09-23 07:53
maybe it was an ad for Wii Fit, played on the wrong site. ^^



just kidding.

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# Hehehe — Guest 2008-09-23 08:05
Almost snorted coffee out my nose, man! Haha! ;-)



I know you're just playin, but what makes it even more surreal is this...



http://www.qj.net/Malaysia-PS3-launch-played-to-the-tune-of-Zelda/pg/49/aid/124258



LOL o_0

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# @KingPoubar — Matt-N 2008-09-23 08:16
To be fair to x0rcy5t, it reads 'PS3s processor', no the case!!!



You + Fail!

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# :b — akhmer101 2008-09-23 08:37
this is kinda messed up but i like it :)

nipple.. lmao...

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# Hahaha — RommelTJ 2008-09-23 09:04
I hadn't noticed that you sick bastard! :D



Anyway, my interpretation is that under that big ugly box that the PS3 is, there exists a beautiful architecture that can deliver the best graphics and physics.



Another interpretation is that the PS3 has been getting better over time. At first it was slow and clumsy, but now that the best exclusives are coming out on the PS3, and with HOME and Life with Playstation, the PS3 is now more "fit".

Reply
 

 
# Perhaps — djnanashi 2008-09-23 10:32
From my back ground in advert and graphic design, I would say that it shows the gamer is no longer the big fat nerd but rather a larger and more cultural user base. "No more do you need be afraid of gaming, even cute oriental girls are doing, you can to you Spanish people!"



But then, I am a bartender now, so that shows what I know ;)

Reply
 

 
# aww and i was just about to point it out! — trigger 2008-09-23 12:36
you beat me to it. hehehe XD



the message i got from this ad is "there's always a hot chick inside every decapitated fat man in the desert."









umm. riiight. LOL



this ad bothers me a thousand times over. but it's still cool i guess... whatever message it's trying to communicate to us. shrug

Reply
 

 
# lol — trigger 2008-09-23 12:39
"no matter how fat (or what gender) you are, you can always wii fit your way to the sexy chick you've always wanted to be"

Reply
 

 
# PS3 cannibalism ad — Artemisk 2008-09-24 07:50
I mean obviously, the girl was swallowed by increasingly fat dudes. Kind of like bigger fish eating smaller fish. Until the smaller fish goes little red riding hood on the big fish and whips out a machete and frees her way through the bellies of the beasts. New game?

Reply
 

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