PS3 European campaign to utilize online social networks |
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If things push through, this is how the campaign would look like: Sony chooses 12 individuals and organizations and will give them a free hand to create original content inspired by key characteristics of the PS3. Some of the few who were short listed include club promoters, artists, fashion industry insiders, Dazed and Confused magazine, and the BBC's 1Xtra.
These 12 entities will then distribute the said content digitally through their own contacts, fan bases, and social networks like MySpace, Bebo, websites, blogs, and even emails. Furthermore, Sony came up with the said strategy with the help of brand consultancy Shine Communications. The consultancy company's director Rana Reeves says that
Traditionally, brand communication with consumers has been channelled via an ad agency. The explosion of social networks and blogging, however, has created a seismic shift. Brands wanting to enter this world have to be prepared to trust consumers to talk about them whether the comment is good or bad.
We guess the important phrase there is "trust the consumers". It has been said many times before that consumers love Sony products but always feel differently towards the company. Well, it's about time Sony. And kudos to the European launch. We know for certain that our friends over there are so anxious to get their hands on a PS3 for the first time.
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Comments [refresh]
Nice. Let the campaign begin!! I'm willing to help them spreading the PS3 fever around the net. ^^
Keys:
PS3 Exclusive (-)
PS3 and PC (*)
May be multi-platform (+)
Uncertain of it Development or lag of Information (^)
BOLD Titles mean recently added
Playstation 3 Exclusive Titles:
-Afrika (Confirmed)
-Angel Rings (Published by Sony)
-Coded Arms Assault (Confirmation)
-Devil May Cry 4 (Confirmation)
-Eight days (SCE)
-EyeDentify (Published by Sony)
-Fifth Phantom Saga (Confirmation)
-Final Fantasy XIII (Confirmed)
-Final Fantasy Versus XIII (Confirmed)
-Formula One (Published by Sony)
-Full Auto 2: Battlelines (Confirmation)
-Genji: Days of the Blade (Confirmation)
-Gradius (Confirmation)
-Grand Turismo 5 (Published by Sony)
-Grand Turismo HD (Published by Sony)
-Gretzky NHL (Published by Sony)
-Heavenly Sword (Published by Sony)
-Hot Shots Golf 5 (Published by Sony)
-Jak and Daxter: The Lost Frontier (Published by Sony)
-Killzone 3 (SCE)
-Lair (Confirmation)
-Mercenaries 2: World in Flames
-Metal Gear Solid 4 (Confirmation)
-Mobile Suit Gundam: Gundam World (Confirmed)
-Monster Hunter 3 (Confirmation)
-Monster Kingdom (Published by Sony)
-Motor Storm (Published by Sony)
-Naughty Dog (Working Title)(SCE)
-Ni-Oh (Information)
-Ratchet and Clank 5 (Published by Sony)
-Redwood Falls (Information)
-Resistance: Fall of Man (Confirmation)
-Ridge Racer 7 (Confirmation)
-Shin Megami Tensei (Confirmation)
-Tekken 6 (Confirmed)
-The Eye of Judgment (Working title)(SCE)
-The Getaway (SCE)
-Untold Legends: Dark Kingdom (SCE)
-WarDevil Enigma (Confirmation)
-Warhawk (Published by Sony)
-White Knight Story
-Wizardry (Information)
Playstation 3 and PC:
*The Wall (Confirmed)
*Unreal Tournament 2007 (Confirmation)
Playstation 3 PNPS Arcade:
-Flow (Confirmation)
Random Japanese Titles:
^Jikkyou Powerful Pro Yakyuu (Information)
^Generation of Chaos VI (Confirmation)
Uncertain of it Development:
^Final Fantasy VII (possibility)
^God of War 3 (possibility)
^Kingdom Heart 3
^Makai Wars (possibility)
^Monster Carnival (possibility)
^Shadow of the Colossus 2 (possibility)
^Socom 4 (possibility)
^Sly 4 (possibility)
^Zone of the Enders 3
Uncertain Titles (May be multi-platform):
+Big Time Revenge (Information)
+Castlevania (Information)
+Fatal Frame (Information)
+FIA World Touring Car Championship (Information)
+Heavy Rain
^Iron and the Maiden (Information)
+L.A Noire
+Silent Hill 5 (Information)
PS3Forums Users Exclusive Titles added:
-ActiveDogs (aka Castleween 2?)
-Guan Yu (aka Dysnasty Warriors)
-Kurayami (Confirmation)
^Rengoku: The end of the Century (Information)
+Rockstar Old West (Information)
^Way of the Samurai (Information)
-My Singstar (Published by Sony)
*SOE DC MMO (Published by Sony)
^Wipeout (possibility)
So, Sony decides to jump on the bandwagon. Perhaps by the time they do it successfully (strike out alliwantforchri stmasisapsp) the net will shift into a different place once again...