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PS3 ad slammed for glamorizing violence

Posted Aug 8, 2007 at 3:52AM EST by Karl B.

Listed in: PS3 Tags: Advertising Standards Authority, Sony

This is Living PS3 tagline - Image 1

A watchdog group has slammed a PlayStation 3 ad for its "underlying tone of violence" after investigating complaints about several PS3 ads. According to the Channel 4 news report, the ad in question featured a character called Kovac brandishing a knife alongside a caption that said "This is living."

The Advertising Standards Authority (ASA) said that the online ad breached rules relating to responsibility and violence. The tone of violence in the ad could reportedly be "seen to condone or glamorize violence". Sony has been asked by the ASA to change the content of future ads to avoid a repeat of this issue.

The online ad was shown on Yahoo! and BT. Yahoo! has said that the ad was meant for registered users over 18 years old and who had given their birth dates during the account registration process. Yahoo! had also asked Sony to tone down the ad since it showed weapons.

Complaints about other PS3 ads have been rejected by the ASA.

Via Channel 4

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At least thePS3 wont burn down your house or scratch your disc. lmao There were just as many muggings for the 360 as there were for the PS3. If anything the 360 audience is more violent seeing as how the 360 mainly offers FPS's. Anyhoot movie previews on TV and even Southpark is more violent than this ad they're talking about. This is total BS

# ... — Guest 2007-08-08 09:27

Damn right, and the 360s all about inbred hicks and wankers ! They dont even have to advertise for their prime audience, they just come all ready for a gay time ! Microsoft rocks !

# im a g4y boy — Guest 2007-08-08 10:36

hi folks im mr common sense

i like to troll ps3 pages because i bought the wrong console (the one with the ring of death) and im in denial!!! oh yeah!! i also speak a lot of verbal diarria too, so why dont i ***** off back to my sh1tty xbox360 and hump halo to death coz im a g4y boy!!!

# HAHAHAHA...idiot... — AoxomamoxoA 2007-08-08 10:40

and it still only sold a measly 4 mill. they should just stop advertising the ps3 all together and let it die already. if you go to any gamestore you can see a whole stack of ps3s with an inch of dust on them and fingerprints and *****, its pretty funny.

# yes, you are — AoxomamoxoA 2007-08-08 10:42

thanks for showing the rest of the community how childish sony fanboys can be.

# ... — Guest 2007-08-08 10:52

I swear your the most ignorant person here Aoxo. I'm not even going to bother explaining why cause you'll probably be too stupid to understand

# LOL — Guest 2007-08-08 12:30

AxSxSxMxIxLxK is just mad coz he's contradicting himself. if he wasn't a troll, he wouldn't hop over to bash a system he doesn't have. PSN ID? FOMG

the XBlox711 has as much riots? ROFL NOOB. doo your research, no one fought for that piece of garbage. proof?

http://youtube.com/results?search_query=ps3+riot&search=Search

i was there and was one of the Gs that got involved w/ the shooting. RAWR

# ... — Guest 2007-08-08 12:32

All i hear is violence this and violence that.

I think we (gamers) let the steam out by killing stuff in game (unlike some other people that dont know any other way than take a real weapon and go kill someone in reality) and i think this is the right thing to do.

I love Extreeme violence in games... the more blood the better. But i would never do such things in real life cause i know its not right. I think if kids are born as stupid not to be able to realise they should not kill in real life, they parents should make it their primary goal to explain that games and real life are 2 different things.and if they still cant do that , they need to shoot em, otherwise it will be too late and their kids will turn into maniacs and killers anyway.

# if you want proof — AoxomamoxoA 2007-08-08 13:46

my psn id is AoXomAmoXoA

# AoxomamoxoA is Gay — Guest 2007-08-08 14:43

its funny how you say that but u come in all the ps3 forms and news and talk cr@p. BTW the 360 is c@ap too it only has 4 good games and 2 arent out yet.

PS3 FTW!!!!!!!!!!!! !!!!!!

# AoxomamoxoA is Gay — Guest 2007-08-08 14:47

omg you have a psn wow i bet you fell like your someone. i have a live and a psn but i like the psn and ps3 better because i dont have to worrie about the thing getting the RROD or getting my ***** messed up because the CR@P BOX 360 sucks.

PS3 FTW!!!!!!!!

# Er.... — Guest 2007-08-08 15:38

Halo 3's definitely the biggest upcoming title for 360, joining Perfect Dark, Gears of War, the GTA clone....PS3's most anticipated title is probably littlebigplanet .

The horror...the horror.

# Exactly — Guest 2007-08-08 15:52

Violent games are for release, not murder training and all that BS. I've always loved violent games to relieve stress (hurts less than punching a wall or getting into a fight), and I've played games from Onimushua 1 (my first PS2 title) to GoW2 (Ironicly, my latest) to Resistance to calm down. I'll disagree the more blood the better-I prefer disappearing blood; games anymore have gone a bit gung-ho, but still.

Violent games let use relieve stress in ways Loco Roco and Viva Pianta can't satisfy. Violent games are also a good outlet for competition--there's nothing like that moment where you blast your best friend's face in and you both laugh. Humans are naturally violent, especially at certain ages--it's better to let them let it out against the Covenant or Chimera or Locust or whatever than against other, real, breathing people, and most kids know that games are different from real life. I don't remember the last time a locust in real life sawed me in half.

# biggest game — Guest 2007-08-08 18:55

mgs4 you retard not little big planet.

# assmilk — Guest 2007-08-08 18:58

...

# yeap fanboy and proud of it!!! — Guest 2007-08-08 20:40

written by AoxomamoxoA:-

"» yes, you are

thanks for showing the rest of the community how childish sony fanboys can be"

any more than:-

"and it still only sold a measly 4 mill. they should just stop advertising the ps3 all together and let it die already. if you go to any gamestore you can see a whole stack of ps3s with an inch of dust on them and fingerprints and *****, its pretty funny".

pot kettle black?

t0sser!!

# AoxomamoxoA and mister common sense — Guest 2007-08-08 20:44

whens the wedding and how come the sony fanboys didn't get an invite????

# ~ — Guest 2007-08-08 22:37

Microsofts slogon: Jump in

So that should be slammed for inviting people to commit violent actions ?

# ... — Guest 2007-08-08 23:59

Axo, you're much more childish than anybody else in this community because you keep posting these childish remarks about how the gaystation is doing and how wonderful Microsoft is.

And i still can't believe you're 22! You have to make one of the biggest steps in your life and that my friend is to grow up and see the world as it really is...

Oh, yeah his myspace: www.myspace.com/sublime1985

# Ha! — Guest 2007-08-09 03:19

Serves you Sony losers right! HA! You people are ******!!!!!!11111oneone

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PS3 ad slammed for glamorizing violence

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