Pranksters interrupted PS3 launch in Paris and London

Posted Mar 23, 2007 at 1:02PM by QJ Staff Listed in: PS3, Xbox 360 Tags: Europe, London, Microsoft, Paris, Sony, Virgin Megastores
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Yesterday, Microsoft sent in a love note and beer to gaming site Computer and Video Games (CVG), in an amusing take on the £146 difference between the Xbox 360 and PlayStation 3 (PS3). Well last night, during the PS3 launch in Europe, several MS pranksters pulled off some acts to disturb the event.

Before we continue, we better make sure that you guys are getting the distinction. The beer and the note, that was Microsoft itself. This next instance was committed by some MS supporters. With that out of the way, here's the story:

The first incident happened in Paris. As it goes, a big boat sailed past the long queue of people waiting to get their hands on the system. The said boat was Xbox 360-themed and carried the message, "Xbox 360 love you" (alright, "heart" or "less than three" for the nitpicky ones out there). See for yourself in this image from Kotaku. Meanwhile, we'll leave you to formulate your own conclusions.

Xbox 360 on PS3: I heart you - Image 1


The next stop for the pranksters was big ol' London. As you all know, it was where the "big event" was held, with Sony having partnered itself with Virgin Megastores. Just before midnight on the night of the launch, the line of people was rather long and the London midnight air is not exactly good for one's health. Luckily though, some friendly dudes gave away free chairs for people to sit on. To PS3 fans' surprise, the chairs sport the message "Shouldn't have kept you waiting" and the website "www.shkyw.org." We head over to the said URL and found the message... well, you better just see for yourself if you haven't already.

Talk about cutthroat marketing.

Via CVG

 
 
 

Comments [refresh]

by SourToast - 2007-03-23 09:00
» Just like them

That's just like Microsoft to do sneaky underhanded things like this. Why even attempt to ruin a competitors launch, totally unethical



http://sonyprotectiongroup.com/forum/index.php

by NFGBlinkAC - 2007-03-23 09:09
» What losers

This goes to show how mad Microsoft fan boys are. If you love the 360, then go play it. You don't see Sony fans doing retarded stuff like this.

by Probe - 2007-03-23 09:10
» Wow.....

Wow................



Seeing how Microsoft is willing to have their PR department pull antics like this, makes you wonder how many of these posts on this blog or any other blog or forum are from members of their PR department huh?



Taking over launch events for publicity to overshadow competition and create negative sentiment.



Taking over forums and blogs for publicity to overshadow competition and create negative sentiment.



Hmmm..... Makes you wonder, huh?



If you love and support Microsoft, that's great. But make sure you do it with a level head and for the right reason, with your own research and conclusion. Not because someone on the blog or forum said how great it is.





The only thing worse than a blind fanboy is a manipulated monkey duped by PR.....

by MR 360 - 2007-03-23 09:15
» GOOD WILL

It looks more like Microsoft is doing the right thing, by helping people to understand that buying a PS3 is just like throwing your money away. I applaud Microsoft for such a wonderful act, and if they can even save one poor, lost soul, from losing his or her hard earned money, to an inferior system, they've done god's work and will.



Thank you Microsoft.

by Thats funnt - 2007-03-23 09:44
» Thats Funny

Microsoft fanboys got too much time on there hands becuase they got nothing to play on there system.. Very Sad

by q - 2007-03-23 09:48
» q

Whomever is responsible for this is a jackass but you can't hold these types of antics against all MS fans or MS themselves. The Xbox platform (just like the PS platform) does have some less "mature" followers.

by ouasse - 2007-03-23 09:56
» long queue ?

"a big boat sailed past the long queue of people waiting to get their hands on the system"



well, in Paris, le PS3 launch was a complete failure. the "long queue" of people only bought 5% of the available PS3s. There were more journalists than customers.

by Shatterdome - 2007-03-23 10:06
» haha

I see nothing "sneaky" about sailing a brightly lit boat down a river...or giving out chairs for people to sit on.



It's true, PS3 is late, what so bad about citing facts ? If they had went with DVD they would have been released around the same time....

by a - 2007-03-23 10:07
» a

WHOIS Search on domain www.shkyw.org:

Domain ID:D142046955-LROR

Domain Name:SHKYW.ORG

Created On:22-Mar-2007 09:15:35 UTC

Last Updated On:22-Mar-2007 11:02:16 UTC

Expiration Date:22-Mar-2009 09:15:35 UTC

Sponsoring Registrar:Tucow s Inc. (R11-LROR)

Status:CLIENT TRANSFER PROHIBITED

Status:CLIENT UPDATE PROHIBITED

Status:TRANSFER PROHIBITED

Registrant ID:tuTI3WP3ZHjQNtO9

Registrant Name:James Clarke

Registrant Organization:Ja mes Clarke

Registrant Street1:Flat 5

Registrant Street2:19 Bowling Green Lane

Registrant Street3:

Registrant City:London

Registrant State/Province:London

Registrant Postal Code:EC1R0BD

Registrant Country:GB

Registrant Phone:+44.08707407610

Registrant Phone Ext.:

Registrant FAX:

Registrant FAX Ext.:

Registrant Email:info@shky w.org



Maybe il just phone the fanboy later on

by Red Threat 1991 <(live gametag) - 2007-03-23 10:08
» Not a waste of money.

I have a 360, and have had it for about three months. A Wii, And, as of today, a PS3. One of microsoft fanboys best defences is XBOX LIVE. And i agree with them, its a great service and i no longer play singleplayer games its so good. I was worried that the PS3's online service would be typical sony, PS2 online was appauling to say the least.



But the PS3's setup was fast AND free, it is very simelar (if not better) than LIVE, there seem to be no teething problames (in europe at least) except that there is not alot of content.



These are evenly matched consoles and nomatter how much fanboys slag off eachothers console, its always the same result...Wii sucks!



Hehe that wasnt the end but has a certain amount of truth to it ^^



The XBOX has worse graphics but a better price, the Xbox has better online (at the moment) but sony's is half decent and FREE.

As for games, probably the most important part, 360 wins, but they have had more time, all sony need is someone to take advantage of SIXAXIS, a great feature, and they are ahead of Microsoft.



Now on topic, F**K sake Microsoft, Why?! You have a reputation for being a big succesful SENSIBLE company and you go and do this. Its like a 70 Year old man learning to skate and play guitar.

by meruz - 2007-03-23 10:13
» nope

nope you dont see sony fans boys doing retareded stuff like this



you see sony fan boys doing retarded stuff like this

http://xbox360.qj.net/Calls-of-Boycott-Fans-vs-Devil-May-Cry-4-going-multiplatform/pg/49/aid/87136

by meruz - 2007-03-23 10:15
» ..

http://xbox360.qj.net/Calls-of-Boycott-Fans-vs-Devil-May-Cry-4-going-multiplatform/pg/49/aid/87136

by hahahhaa - 2007-03-23 10:27
» citing facts?

what happened to the euro poster that got 360 fans pissed off?

by hahaha - 2007-03-23 10:29
» yeah there is

first person shooters

by mohaas05 - 2007-03-23 10:40
» ***** you microsoft

they must be getting desperate. They knew lots and lots of people would be waiting to buy ps3. i highly doubt anyone saw that poster and changed their mind.

by mohaas05 - 2007-03-23 10:45
» uh-huh

lets see what 360 has

first person shooters, first person shooters, first person shooters, and also first person shooters, oh don't forget first person shooters, oh how could i forget...first person shooters, ...did i mention first person shooters.



P.S. i think i many have forgotten to mention first person shooters

by Heath - 2007-03-23 10:47
» give me a paddle

To boat down the river of fanboy tears because they got pwned by M$.

by the cheif - 2007-03-23 10:48
» haha

thats freakin hilarious. Lets cry because our exclusives are going byebye...Hey everybody, lets all boycott bethesda for bringing oblivion to the ps3. wwhhaaaa, that was our game. stupid sony fanboys. duma sses

by the cheif - 2007-03-23 10:51
» lol

this coming from sonyboys who have about 20 games to play with, pretty much all except 3 or 4 are already on the 360 and have been for a while. comparing over 160 games to 20 is just so naive. buts its cool, the PS3 has a lot of games coming out in the next couple of weeks, oh wait, ive already played them all on my 360. haha idiots

by Joker - 2007-03-23 10:51
» Speaking of what Probe was talking about...

Something about 'Microsoft PR in Forums' (see MR 360)

by Red Rocks - 2007-03-23 10:54
» Sir...

this is the MOST INTELLIGENT THING I'VE HEARD IN QUOTE A WHILE (minus the 'wii sucks' bit).



But you get a 'kudos' anyways.

by Spine - 2007-03-23 11:07
» Ahem..

http://nexgenwars.com/

by How's that any different? - 2007-03-23 11:32
» Sony pulled the prank with the PSP graffit ads remember?

And that was actually Sony. These guys are not Microsoft. They are just fanboys. So read the article again.

by lk - 2007-03-23 11:40
» kk

wow y is everbody spazing it was just a little prank. also all the consoles have there advantadge. cant we all just get along?

i like all the consoles!!

xbox pwns, wii owns, ps3 makes you take out a loan lol

thats my ryhm of the day

by hd - 2007-03-23 11:53
» Huh?

How is this "cutthroat marketing"? I thought the article just said Microsoft themselves didn't do it...



Anyway, it's kinda funny (especially since PS3 fans get all pissed and start throwing around words like "underhanded", Sony has done many more underhanded things than this but whatever), but the people who did this really need to get a life. What kind of nerd rents a barge and decks it out with lights and Xbox 360 crap just to ruin a competing system's launch? Especially if they have no real affiliation with Microsoft. They need to find something better to do with their time

by damonous - 2007-03-23 12:11
» Awfully professional-looking sign to be fanboys

Ok, if you're sucker enough to believe that that beautifully-reproduced, no doubt expensive sign pasted professionally on the SIDE OF A BOAT (hey, what fanboys don't have money to waste renting a boat) is actually a homebrew publicity drive,... then I guess you're sucker enough to buy ... an Xbox 360!

by mr 360 - 2007-03-23 12:12
» nothing to play on our systems.

Funny, I have both the 360 and the PS3, and I have to tell you, I have played 3 excellent games on the PS3. God of War II, Final Fantasy 12, and Space Rogue. Wow, that was $600.00 well spent. Oh, and poor me, I only had gear of war, splinter cell, crackdown, dead rising, oblivion, .. wait, ive had too many good games to play for the 360. Huh. Weird.

by I *****ed your mom - 2007-03-23 12:53
» Hypocrisy anyone?

Hey this is funny how 360 fanboys kept replying to the boycott letter on DMC4 saying that PS3 fanboys are retarded and childish and look at this! 360 fanboys do the same ***** that PS3 fanboys and somehow they call each other retarded, childish, stupid or whatever and they say there better then the other fanboys. Goes to show that you 360 and PS3 fanboys that not only are you ALL RETARDED but also CHILDISH. I love seeing hypocritical fanboys fight.

by PTsnake - 2007-03-23 13:22
» Fanboys

this seemed to me like a well organized act.



Fanboys or not, they stole much of the (small) thunder that was the Ps3 launch.





They even helped the line with chairs on london. i think i'll applaund this. no one made you visit the website.



about the boat, i think it was classy. Xbox360 loves you. does the Ps3 feel like that?.... maybe, but i don't love her, it's one expensive hooker.



jump in.

by LOL@PS3 - 2007-03-23 14:22
» LOL@PS3

haha pwnage..... nice..........

by carl - 2007-03-23 14:34
» ps3s betta

bill gates can suck it hahah

by PTSnake - 2007-03-23 14:40
» example

I'd like to call your atention to the two posters above, as they represent two common human sub-species.



The X360 geek, and the PS3 fanboy.



...This is what we all hate. Now, if you check the news, you can see it was all sporty... unlike the "smash your X360 for a free PS3" german contest.... but we all know that germans have a bad temper, so...

by Xbox is the best - 2007-03-23 15:27
» Xbox

"The XBOX has worse graphics but a better price" you must be talking about the first xbox which has better online than ps3 right. LOL

by Rakot - 2007-03-23 16:08
» Heh

I'd rather pay £500 for expensive hooker, than catch a disease from cheap one.If you know where im coming from

by Rakot - 2007-03-23 16:17
» Who will agree?

I'd put all the xbox and sony fanboys into the same big locked hangar and gave them weapons (and ammo).

And wait till the last scream stops.Then walk in and finish off the last poor bastard.



Love Playstation.

Respect Xbox.

Hate Wii.- (process of degradation in graphics leads to devoliution)

by Dizzy - 2007-03-23 16:44
» LOLLL

HUH HOH !!! I think someone (microsoft) is insecure ...what a desperate atempt that was weak...they are getting SCAAAreed ..I think Bill Gates is gonna eat is words when he was saying'' Now the Nintendo Wii is our only competition'' LOLLL keep on thinking that Billy lollll

by Jobo50 - 2007-03-23 18:46
» You are all idiots...

Microsoft had NOTHING to do with this. PERIOD.



It was ALL FANBOYS. PERIOD. Why are you flaming MS for doing this? It was fanboys!!!



And let's not forget this.. http://www.gamespot.com/features/6162742/

by Jobo50 - 2007-03-23 18:50
» You are all idiots...

Oh, let's not forget this also...



http://xbox360.ign.com/articles/617/617951p3.html

by Madlax - 2007-03-23 22:51
» true...

I,m Sure Devise works for Microsoft

by gret - 2007-03-24 00:05
» Australian_and Poland PS3 Launch an Embarrassment

http://digg.com/gaming_news/Australian_PS3_Launch_Embarrassment



http://kotaku.com/gaming/ps3-launch/australian-ps3-launch-shindig-246437.php



http://ps3.ign.com/articles/775/775302p1.html?RSSwhen2007-03-22_203600+RSSid+775302



http://digg.com/gaming_news/Australian_PS3_Launch_Embarrassment

by qweqw - 2007-03-24 00:10
» Much more than just shooter on the 360

You think the 360 only has shooters ? RIGHT!!! now I see why you got a PS3 whats its main games errrrmm oh its a first person shooter and its other main games 2 First person driving games and thats about it.



Go look at all the other games on the 360 other than shooters there are loads(go on go look at the list and then come back and tell me if im lieing or not) and plenty more to come including DMC4....

by wer - 2007-03-24 00:15
» are you stupid or what?

You will phone the fanboy ? what are you stupid or just dumb? that is an 0870 number you will pay dearly...

by bn - 2007-03-24 00:18
» Also failed in Australia and Poland

Australian_and Poland PS3 Launch an Embarrassment



http://digg.com/gaming_news/Australian_PS3_Launch_Embarrassment http://kotaku.com/gaming/ps3-launch/australian-ps3-launch-shindig-246437.php http://ps3.ign.com/articles/775/775302p1.html?RSSwhen2007-03-22_203600+RSSid+775302 http://digg.com/gaming_news/Australian_PS3_Launch_Embarrassment

by qeq - 2007-03-24 00:26
» Not the same at all

They replied to the fact that some sad selfish people were actually trying to stop a company releasing a game that another 11 million could also enjoy.



Bit different to this dont you think..

by sad - 2007-03-24 00:32
» 360 dont need links

You are all idiots, 360 speaks for itself, it dont need any comparisons the consumer just sees an instore game demo and buys it..

by damonous - 2007-03-24 01:05
» What fanboy pays for a boat + professional signage?

Please see my post further above. That's ridiculous to think that average Joes cobbled together the cash to 1) rent a boat, 2) pay for signage with exactly-perfect xbox 360 logos, 3) have someone drive the boat up and down along the river at night. You've got to be a sucker to believe that. In regards to the interesting link to the Need for Speed Carbon comparisons; that's hardly a smackdown on PS3. If anything, the supposed lighting deficiencies on the PS3 version I think are not that, but enhanced lighting algorithms that are correctly lighting objects from points in 3D space (I forgot the actual term for this method), rather than just a big, broad fill light on the polygons. For example, the rear-view of the car in the PS3 version is clearly lighted more naturally than the 360 version. Additionally, the light halos on PS3 look much more like a real blurring of high-intensity light, than just a 'fake-out' of a bright point of light.

by Ronald - 2007-03-24 03:01
» Sad

This is just a very desperate attempt period. Thats like Burger King running into McDonalds and TRYING to steal their customers. If the consumer wanted a whopper they would have gone to BK, not BK going into McDonalds and yelling "Hey, we sell burgers too you know, dont forget about us!"

Just sad. I wish the best for MS, just like I wish the best for the Sega Dreamcast. Hopefully MS dont fall into fate and end up making games for the Wii and Playstation.

by Bill Gates - 2007-03-24 03:19
» Hmmm...

Making games for the Wii and PS3?

Thats not a bad idea! And hopefully websites like Kotaku, Gamespy, and maybe QJ.net would back us up by overarating all of our games and products just so we stay in business...just like what most if not all game magazines and site do with Sega. It might just work!

by too much flamin - 2007-03-24 05:56
» its just like a ex girl friend you broke up with

really... its so close to you breaking up with a girl friend... who is mental.... then a year later she uses all of her money to declare how obsessed she is about you... then after you leave the site of her...she stalks you... and out of nowhere...there is a seat for you....so you sit...not knowing she is watching you now hopeing you discover her site (with all the pictures of you and her fantasys of you).....on the back of the chair. But back to the main thing, if this was done by "360 Fanboys" its just showing how much they hate sony...to rent a boat, hire a driver, and buy the banner...course in the end it hurts microsofts charisma with most thinking it was microsoft them selfs that did it...course since microsoft is pretty powerful (cash wise) it wouldnt surprise me one bit if Microsoft DID organize this, then payed off reporters and mabe even the suposed "360 fanboys"...so in the end microsoft could make their fans look like a bad Crowd with their product saying "we love you"

by cor222 - 2007-03-24 06:57
» Ahem... 360 Morons, listen up:

What is that supposed to show? nothing. Xbox has been out for about a year longer than both systems, so its a no brainer it will have more sold. PS3 has been out for several months. Xbox 260 + $300 for crap version + $100 for only 20 GBs + $50 for wireless controller + $100 for wireless add-on + $200 for HD DVD attachment. That total is $750 just to get it somewhat close with the PS3. So you 360 fanboys can stop *****ing about not having enough money to get a PS3, cause if you can do math (which I'm not too sure you all can) you could've got a 60 GB PS3. If any other dumb***** fanboy needs help with the math, feel free to let me know (I know you all could use the boost in IQ once you learn addition).

by X - 2007-03-24 08:15
» Desperation

The fact that Microsoft feel the need to try and upstage the Sony PS3 launches is sad and reeks of desperation. They must really fear competition from the PS3 if they feel they have to pull such stupid stunts!

by gigabeat360 - 2007-03-24 18:57
» get a live 'mohaas05'

oh mohaas05 ur so freakin funny! wats wrong with fps??! i suppose you would winge about how many fps games are on computer as well. Some of the greatest games are fps like Halo, Doom,Lost Planet etc. oh i forgot sorry you would prefer poofy bugger-all games where u dress up in pink tutus and have tea parties and worry whether mr snuggles has had enough cake to eat. Grow up! get a life and get out of ur parents basement and stop playin ur ps3, the darkness may scratch its case... just like everything else! Maybe if u sell your ps3 before the price crashes and arent stuck with one you could get a 360 and get pissed of yer head with $450 (aud) worth of beer.

360 pwns ps3

by cxv - 2007-03-25 02:47
» PS3 sales down

After seeing the low sales of the PS3 in France,Australi a,Poland etc I doubt MS have anything to fear from the PS3 the Wii yes but the PS3 NO.

by Jobo50 - 2007-03-25 08:34
» Other Comparisons

The link I posted had several different game comparisons, look at the other pages on it.

by dan - 2007-03-25 10:14
» Xbox and such

I never thought I'd say this but i might just buy a Ps3 soon. I used to hate it but when i asked myself why i couldn;t come up with a reason. There are "fanboys" for each system and don't try and tell me one is worse then the other. Actually the only fanboys i've ever seen have been on the internet. And the last time i checked, i don't live on the internet, i live in reality where fanboys aren't the majority.



so why buy a ps3?, its only 100 bucks more for a version with blue ray, ability to install other OS (linux), the online is free, and you can install whatever size HD you want yourself if you so desire.



Nobody is forcing you to buy a PS3, so why be mad because it costs more? Perhaps because you want one really bad but you can't afford it?

by Mister Common Sense - 2007-03-26 01:25
» .

But I thought everybody liked to accuse me of working for Microsoft.

Nope, just happy with the 360 and helping others realize ps3 is a p.o.s.

by prescott - 2007-03-26 05:32
» wer "are you stupid or what"

ill just write to the c*nt :)

by meh - 2007-03-26 08:44
» it seems you forgot this...

"Before we continue, we better make sure that you guys are getting the distinction. The beer and the note, that was Microsoft itself. This next instance was committed by some MS supporters. With that out of the way, here's the story."



Dumb*****s it was microsoft that did it, it was pranksters. I congrat them on their love for the 360 and microsoft and crushing the ps3 antics. You see microsoft fanboys like to have some fun, not just sit on their fat asses and play sucky FF games, but to actually get motivated and ruin someone elses dreams of feeling better. Lol i dont i've ever heard the line"anyone wanna join me on an online game of FF or MGS???" but more off "Lets play some *****in halo man!"



Microsoft will always beat Sony

Xbox 360 always rules PS3

Xbox FB's out-think nerdy PS lovers always.

Gameplay and decent graphics is always better than Good Graphics and 40g's of hard-drive thats useless and will never get used fully.

XBOX360

by dan - 2007-03-26 14:16
» to meh

"microsoft will always beat sony"

except the ps2 outsold the regular Xbox

"microsoft FB's out-think nerdy PS lovers always"

sometimes

"40 gigs will never be used"

how can you know that



Remember when 360 came out, it was all "OMG there's nothing good for it", and the best game was perfect dark zero. Xbox fans don't seem to remember that. Who still plays perfect dark zero? nobody. So my point is that good games, and more players, will come in time to sony. Will 360 outsell and be more of a success then ps3? sure, but in the same way that the ps2 was more of a success then the 1st Xbox. Actually, the ps3 is in the same situation that the Xbox was last generation. Few games and few fans with a vast untapped potential...

by rofl - 2007-03-28 17:57
» Cor222

...do you really think everyone is going to buy all that crap...no and wireless connection is crap as well as the fact that most video games look crappy on hdtvs. Then there is the fact that i can't stand wireless controllers for some odd reason. Also i own all the new consoles of which i love the 360 and wii the most. all the games i have played for the ps3 feel like cheap ripoffs of older games(not that some 360 and wii games haven't though)

by ko - 2007-03-28 17:59
» that maybe be sort of true

but it isn't price efficient yet

by LOL - 2007-03-28 18:03
» ROFL

OMFG I HAVEN'T LAUGHED THAT HARD IN AGES

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