PlayStation ad gets Clio Hall of Fame Award |
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The advertisement, called "Double Life" (by Gorgeous Enterprises and TBWA, London) showcased the second lives people lead when they play video games. As the ad itself says, "For years, I've lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration." It speaks a lot about how we at QJ certainly live our lives, at least!
As Mark Tutssel, 2007 Clio Television/Cinema jury chairman, managed to say about the ad,
This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line "I have commanded armies and conquered worlds," wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but "Double Life" remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame.”
The said ad will be given the award during the Clio Festival to be held on May 9 to 12 at Miami Beach Florida. In any case, you can view the actual ad below. See if any of it resounds with your sensibilities, alright?
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Comments [refresh]
First time I see this ad, and it's simply excellent !!! Go on Sony !!! :)
Amusingly, the skate park featured looks to be BaySixty6 in London... formerly the Playstation Skate Park... now sponsored by X-Box.
I liked it a lot. Whoever did this ad for them should be hired to do more and replace the aweful marketing people they've got not.
that was great! :o~~
sadly that won't make it to Mexican shores. ha! -_-
Sweet naked pregnant chick, batman. That was great.
FIRST POST BAKA!!!!!!!!
This is one of the gayest ad's ive seen this year. Go on Sony!!!
o yea, fuuck you boby brown
Dont ever and i said EVER,underestim ate the true POWER of PLAYSTAION!!(in sert evil laugh here)
I'm not sure she's pregnant but she sure looks good and I like her voice...
AND CONQUERED WORLDS! Lol nice one!
not nearly as bad as current ads though
i loved this ad campaign... i loved the original playstation THIS MUCH!!!
great ad.
Why are these awards given to the advertised company instead of the advertising company?
Very nice ad. At first I wouldn't have even though it had anything to do with Playstation but it makes so much sense. Finally they get it right.
so sitting on your ass infront of a screen is "living"?
and ya im sitting on my ass infront of a screen as im typing this, so no im not living right now, im wasting my life infront of a screen.
Playing on the Playstation is living, you dumbf*ck retard.
This is a really cool advertisement; I like it. I hope Sony is able to come up with more like it, and I hope they actually air in the US, so I can see them.