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PLAYSTATION 3 logo changed to 'fit in'

Posted Aug 24, 2009 at 5:41PM EST by Mabie A.

Listed in: PS3 Tags: Kazuo Hirai, playstation 3 updates, PlayStation Network, Sony

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Have you ever stopped to give a closer scrutiny upon the new PS3 Slim? If you have, then you would also have noticed that distinct change in the logo of the PlayStation 3 brand.

For one, no longer does the console shout at you saying it's a "PLAYSTATION 3," but rather now talks to you in a more civil manner with a "PlayStation 3." In fact, the logo also has disposed of its uncanny Spider-Man logo, choosing instead to rely on marketing materials that show "PS3." Of course, Sony did not decide on this on a whim.

Speaking with Times Online, Kazuo Hirai explained the meaning behind the name make-over, saying that it's symbolic of the "reset" that they have given the console. It was, essentially, a representation of Sony "going back to our roots."

On a practical note, though, this is why they changed it:

When you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn't work in terms of visibility.

Nope, definitely can't fit

Right, right. We totally get it. It's sorta like that tall kid at the back of the picture whom you might envy because, gosh darn, he's so tall there's no way the camera would miss him! Only to see in the developed picture that he did not catch the camera and so was cut off the picture from his eyebrows up.

Yes, big isn't always the way to go. Simple is better too.

Via Joystiq

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Worst simile ever. Has nothing to do with height, but with width. Also I am not sure sacrificing looks for readability does much, especially when it only has to do with billboards....which are a standardized size.

Seriously, I know advertising works on a subconscious level....but has anyone really decided to buy anything based on some billboard advert ? Seriously, the internet is where it is at, for gamers....then I would say TV.....definitely not billboards.

I wonder how much they spent on r+d to "learn" this little bit of info.....probably could have kept it the same FONT (not logo) and cut another 10 bux off the price and it would have been much better in the long run.

# Haha — superjake 2009-08-24 21:41

Worst simile ever? I thought it was pretty good! Made me laugh. Wouldn't of worked if they said "It's sorta like that stupidly out of proportional fat kid at the back of the picture whom you might envy because..." now would it?

Anyway...I did notice that the original logo had pretty much, if not the same, text style as the Spiderman logo but it didn't really bother me. I thought they changed it to PS3 because it's the slim version. The original Playstation slim was known as PS1 and Playstation 2 changed to PS2 when it went slim as well. I thought Sony changed it to the shorter version as it fit the whole idea of the console being smaller and so the name would be smaller too. Am I wrong?

# ... — Musev 2009-08-25 08:33

Looks like fish swim in the sea

# ... — FelisCatusLover 2009-08-25 11:50

Actually the previous logo was much nicer, and much better then that ugly green X on the Xbox. The Wii's logo is also ok.

# ummm... — danielakadanny 2009-08-25 15:46

you kinda got to wonder why they didn't put it verticle(if thats how you spell it) like the new (FUGLY!!!!)PS3 logo...I am pretty sure that it would fit

# new PS3 bootup screen — Janglez311 2009-08-25 17:50

In the upcoming ps3 firmware 3.0 it includes a new bootup screen containing the new ps3 logo check it out in the video below.

http://www.youtube.com/watch?v=O-Z6zMTvB0g

# Ken Kutaragi wanted the Spider-Man font — Nineball 2009-08-25 18:20

I guess after his departure from Sony that they wanted to erase his influence from this gen's console.

# Maybe it was a joke — Jmak01 2009-08-26 05:24

Since "Dr. X" could be the "Xbox", they made Playstation 3 into Spiderman...? Sony owns the movie franchise after all.

# well — Stealth! 2009-08-27 18:27

not a big deal, I don't take into the whole "shiny" "Spiderman PS3" logo and all that. I chose my console based off some hardware features and what it adds for me and my tastes. If the slim came out with 3 SD slots, 4 USB slots and BC like the original 60GB, i'd sell mine instantly for it due to it being newer and producing less heat.

Besides, I like both logos tbh, it's just the slim just doesn't look as great.

# RE: PLAYSTATION 3 logo changed to 'fit in' — Anawnamiss 2010-06-07 23:02

Err... the new logo is cool and all but the original was symbolic. It showed that the PS3 wasn't just a console but instead an all out media center. Which is what I sublimally feel when I look at the spiderman font on my original.

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