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OTX: Modern Warfare 2 lost brand awareness when Call of Duty name was dropped |
Listed in: PS3, Xbox 360, PC Gaming Tags: Activision, Infinity Ward, OTX, playstation 3 updates, PlayStation Network
Tracking firm OTX believes that Activision and Infinity Ward's decision to drop the "Call of Duty" tag from Modern Warfare 2 has cost the game a fair chunk of brand recognition. Speaking to Gamasutra, OTX's GamePlan Insights division head Nick Williams said,
Up until the beginning of May, OTX had been tracking the title as Call of Duty:Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.
However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed 'Call of Duty' from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.
Despite the drop, Williams noted that purchase intent for Modern Warfare 2 is still strong, with the game's Xbox 360 version ranked as the sixth most anticipated title in OTX's charts.
The intensity of the purchase intent is particularly impressive, as illustrated by the high levels of Pre-Order Intent, which is the highest of any title currently being tracked. ... Even without the Call of Duty association, it is still perceived as a must have title.
Activision has also promised the "biggest launch ever" for Modern Warfare 2, so it's very likely that purchase intent and brand recognition for the game will still increase in the months leading up to November.
Modern Warfare 2 launches November 10 on Xbox 360, PS3, and PC.
Related articles:
- Activision aiming to make Modern Warfare 2 launch "the biggest ever"
- Nielsen reports Halo 3: ODST to have the biggest purchase intent post-E3
Via Gamasutra
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Comments
Who cares if the COD brand name is on the game or not. As long as MW2 plays like COD4, I'll be happy.
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I'm not really anticipating it. Will I play it? Prob. Am I head over heals waiting for it? Not even close. Bring on Uncharted 2 and Bioshock 2 peeps.
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Just call it Call of Duty: Modern Warfare 2, or just call it something different altogether. It's mainly dumb because they said it's a direct sequel to CoD4, yet it doesn't even have the same series label.
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And if CoD5 was a bad game because of it's gameplay, then so was CoD4 by that logic.
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exemple :
resident evil 5 VS resident evil 1 2 3 veronica 4
boojo kazooie 360 VS boojo kazooie N64
Rainbow six raven shield VS renbow six Vegas
Fear 1 VS fear 2
game are not just HD 3D its a art of maping and texturing lighing animation music realistic AI ,
COD 4 have all this while COD 5 game play is repetitive and level design is stupid game play too its like a arcade shoot game .
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Sorry don't mean to insult your English, I can see it's not your first language and yours still isn't bad, I just think it sounds funny
Anyway COD5's gameplay is pretty much exactly like COD4's, they're both very arcadey shooters. Don't know why you feel one is more so than the other
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the anemy soldiers AI is too repetetive .
Man play it 1st then comment , and sory for my english
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