Nike inspires Sony to go custom on PS3

Posted Mar 4, 2007 at 4:36PM EST by QJ Staff

Listed in: PS3 Tags: NBA, Nike, playstation 3 updates, SCEA, Sony

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Custom-made and tricked out just how you like it: that's what the celebrity Playstation 3 gifts are all about. After some pretty wicked designs painted and laser-etched on regular PS3 units, Sony Computer Entertainment America was able to turn the regular black look to an artistic marvel. Trust us, you don't want these babies tucked inside your cabinet under the LCD TV. Because if you got it, you flaunt it.

Especially during the NBA '07 event and the whole 2007 NBA All-Stars Night gig in Sin City Las Vegas, Playstation 3s were custom-made to suit themes and the customers they would eventually serve. When Geoff Heighley of Spike Game Head was curious as to where the whole idea came from, PR manager of SCEA, Ron Eagle, said that the inspiration for creating custom-made PS3s all started "with the great folks at Nike."

Or more particularly, he pointed at the Sony-requested PS Air Force One sneakers they asked Nike to make. After being introduced to how Nike could customize just about every Nike brand to suit customer's taste, they probably thought they could do the same to the PS3. How? Easy, just use a huge laser etching machine. And hey, this is a whole new 3D printer folks!

So check out the video below to see just how they do it!

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Nike inspires Sony to go custom on PS3

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