Nike inspires Sony to go custom on PS3 |
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Especially during the NBA '07 event and the whole 2007 NBA All-Stars Night gig in Sin City Las Vegas, Playstation 3s were custom-made to suit themes and the customers they would eventually serve. When Geoff Heighley of Spike Game Head was curious as to where the whole idea came from, PR manager of SCEA, Ron Eagle, said that the inspiration for creating custom-made PS3s all started "with the great folks at Nike."
Or more particularly, he pointed at the Sony-requested PS Air Force One sneakers they asked Nike to make. After being introduced to how Nike could customize just about every Nike brand to suit customer's taste, they probably thought they could do the same to the PS3. How? Easy, just use a huge laser etching machine. And hey, this is a whole new 3D printer folks!
So check out the video below to see just how they do it!
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Comments
now i need to buy a laser etcher with my ps3 :)
ps3 is *****ing HUGE
It's actually a little bigger then an Xbox 360, but it has the huge power brick on the inside of the console so I'd say they are about the same size really.
it also has blu ray player INSIDE ! ....imagine adding the power brick and the HDDVD drive on 2 the xbox !
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