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Modern Warfare 2 sets all-time entertainment industry record

Posted Nov 18, 2009 at 5:32PM EST by Ryan F.

Listed in: PS3, Xbox 360, PC Gaming Tags: Activision, Bobby Kotick, Hollywood, Microsoft, playstation 3 updates

mw2 - Image 1

So how big has Modern Warfare 2 (PC, PS3 and Xbox 360) become? Well you can forget about Grand Theft Auto IV's previous US$ 500 million video games record and Harry Potter And The Half-Blood Prince's US$ 394 million five days post launch box office record. According to the estimates of Activision, the latest installment of the Call of Duty franchise has so far generated $550 million worldwide in just five days to set an all-time entertainment industry record, shattering all previous first-and five-day entertainment industry box office, book and video game sell-through records.

"In just five days of sell through, Call of Duty: Modern Warfare has become the largest entertainment launch in history and a pop culture phenomenon," said Activision CEO Bobby Kotick. "The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."

Additionally, Microsoft has also released some Xbox Live figures on the games success, revealing that Xbox 360 owners spent 5.2 million multiplayer hours playing the game on the first day alone with more than 2.2 million unique gamers playing on Xbox Live unlocking more than 11 million achievements, setting a new one-day record for the online-gaming platform.

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It was hard trying to get the hang of the online, with newbies camping, host with a crappy connection, and the occasional gunner helicopter. There were too many things happening at once. But after about a week of playing it, getting some good guns and killstreaks, I've started to like it, and everything became a bit easier.

# ugh — Navani 2009-11-19 06:18

definitely not deserving of this.. GTAIV was so much better, but that's an opinion. Now Activision will get *****y and know that millions of people will dish out money for crappy DLC.

Remeber, this is a company that drops games that do not "have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises." Some of the best games were created without sequels in mind..

# Well — Stealth! 2009-11-20 00:42

Congratulation gamers. Now Activision will spike the price of all their games in the future thanks to the sales of this game further proving how they see us as puppets. No matter what the price is, they'll know we'll just buy it like that. This of course coming from the same company moaning and crying about the PS3 $399 price tag and threatening to pull support.

Don't get me wrong, MW2 looks good but ffs, these types of numbers just encourage Activision to say "Well boys, looks like we were right. Our little test in the UK proved that spiking the price to $100 still prints money and sales. Sale we do this to all games everywhere we ship?"

Someone else "Sounds great. We'll be buried in 'money money yea yea' "

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Modern Warfare 2 sets all-time entertainment industry record

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