Mercenaries 2 promotional event jams up London traffic |
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EA was giving out GBP 20,000 (US$ 35k) worth of gas away. With gas prices tolling pretty high these days, it wasn't surprising that a lot of cars lined up to take advantage of it. In fact, so many lined up that only GBP 11,000 (US$ 19k) worth of gas was given away - the event was cut short due to the traffic jams it was causing.
In the end, only a lucky few got free gas, while everyone else wasted their own from waiting for the traffic nightmare to clear up. The general sentiment among residents of the area hated the event (cause they didn't get free gas?), but some of those who actually lined up for the gas now wanted to buy the game.
If they were aiming for media attention, I'd say the event was pretty successful. They even got into BBC. Here's the news report:
Related Articles:
- Mercenaries 2: World in Flames U.S. release date, trailer revealed
- New Mercenaries: World in Flames screenshots
Via BBC
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Comments
If it's in the UK then you should have said Fuel, we don't call it gas, as its a liquid, not a gas (even though the power comes from vapours)
How many ppl who lined up were actual potiential player of the game or even care about the game? It sure is a hit in publicity I have to agree but does it help the game sale? I don't think so. With all the cars at idle engine you probably burn a bit of your own gas/fuel before you get some free one (if you did).
gas is short for gasoline.
That's hilarious, they choose to give free fuel in a country that has the highest fuel costs and a city with stupidly high congestion lol, well done EA.
So it still should have been fuel. Impressive though, EA are apparently screwing up more than just console games now.
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