Kaz "No Worries" Hirai: PS3 Is Right On Time

Posted Aug 28, 2006 at 7:32AM by QJ Staff Listed in: PS3 Tags: Dean Takahashi, Kaz Hirai, Sony, Sony Computer Entertainment
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AZ hiraiAfter admitting that the PS3 is not in yet in the production stage, Kaz Hirai appears to be still sleeping soundly at night, just two months before the console's launch. In an interview with Dean Takahashi, Hirai says Sony is confident it will have the 2 million units available by November and will ship 2 million more by March 31 of 2007.

While industry experts are shaking their heads at Hirai, president and CEO of Sony Computer Entertainment America, he simply said “I’ve been through this three times now. We are tracking to meet our targets. At the end of the day we’ll meet our commitments.”

Hirai also brushed aside any comparisons with the Xbox 360 launching glitches where only 1.5 million units were available by the end of 2005. Unlike MS, Sony outsources less parts than MS, thereby giving Sony “tighter control on manufacturing.” Whether this is false bravado or a giant pair of moxies dangling between Kaz's legs, all will be revealed come the PS3 D-Day. Meanwhile, if Kaz ain't worried, we're not worried.


 
 
 

Comments [refresh]

by Vecha - 2006-08-28 02:30
sure

"Meanwhile, if Kai ain't worried, we're not worried."



he isn't supposed to look worried in public...so i don't believe a word he says...

by kura - 2006-08-28 02:34
....wow

such a mature way to think...

by gth - 2006-08-28 03:36
its a fact

Microsoft is heavily dependant to suppliers while Sony builds this stuff on their own. Not everything, but certainly a lot more than MS. That makes Sony much more flexible.

by iNCREDiPiNOY - 2006-08-28 03:37
Let us pray... shall we?

I hope the PS3 will meet the launch date. There will be no error or leaked in the PS3. Sony promised to ship 2 million units at the end of 2006 and another 2 million units at the end of March 2007. I want more game titles to be there with the PS3 launch. Amen

by Nero - 2006-08-28 04:08
whoah

Wasnt ti supposed to be 6 million out by March? not 4...

by hush404 - 2006-08-28 04:28
sony has the hardware power

Where as microsoft is mainly a software company, they must outsource most of their stuff to other companies to build. Sony opened up their manufacturing plant in china in prep for the PS3 and have other plants working full power to ensure they're ready.

by Tom - 2006-08-28 05:12
What?

"just two months before the console's launch."



:S

by Vecha - 2006-08-28 05:53
?

"....wow



such a mature way to think..."



its a fact you moron, all companies can't look "worried" so why believe a word that comes out of their mouth.



"what?"

"just two months before the console's launch."



yep...november is getting close.

by TheProfessor - 2006-08-28 05:57
Manufactoring experts have said that this was the way it's done.

It's not a false bravado, it's pure confidence. Go to any other blog that talked about this and you'll find comments on why this is the way to go when it comes to manufacturing.



As in most things many of the people making the comments are much more informed that the actual writers. I guess is because they do research and work hard to come out with the truth. responsibility is something bloggers have no sense of.

by Jez - 2006-08-28 06:24
#5

Correct, it was originally suppose to be 6 million by March 2007.



http://www.gamesindustry.biz/content_page.php?aid=15355



4 million is still good though. :)

by TheProfessor - 2006-08-28 08:37
Sony recently released a statement that said 4 million by this christmas season

nocomment

by TheProfessor - 2006-08-28 08:38
Sony recently released a statement that said 4 million by this christmas season

They released this statement because Kaz was misunderstood.



2 million at launch, 2 million until the end of the year and another 2 mil by march.

by senjutsu - 2006-08-28 09:07
I suppose nobody can really fail

I mean, M$ completly failed their launch they they still sell pretty well ( in US I mean ). So I suppose the ps3 will do the same, they will ( I'm sure ) have problems at start, like at the start of every consoles... ( but nintendo, not much new tech in the box for them so it's easier to perfect it ). But like always they will sell, I mean, it's not like japaneses have really started the next gen, only 40 000 x360 sold in everywhere but US and Europe, so in japan they may have like 30 000 x360, on 150 000 000 people living there. I'm sure anyway if htey make less sales over the ps2 for US, japan will so much sell ps3 that game devs ( japanese ones at least ) will want to make games for it. Anyway what could convince a jap to not buy a game console where all his favorite series will evolve lol, I mean, I won't buy the xbox 360 just because 3-5 games are goods instead of buying a 100$ more ps3 who'll have 200+ great ( historical ) games on it's life time, like the ps2 and ps1... I think M$ will have evoled with the 360, but I don't want an evolution, but a revolution.



so I think the wii will sell TOO MUCH ( even more if the rumors who say the wii will cost 170$ are true ) and the ps3 will sell also A LOT because even after a year, most people waited so they can choose. I mean, they sold 200 000 000 PS2 and only 3 000 000 x360 until now, 3m*6 is only 18m, compared to 200m in 6 years... it's lame, anyway, I suppose when the ps3 will come out a lot of people will think fast, and buy the cheaper ( parents wanting to give a gift to their kids will buy the cheaper OR the one will a BD-player, depend on the tv they have lol ) and a LOT of people will have the ps3 ( almost everybody in japan I suppose... ( in japan there is a law so they cannot release a "legendary" game or a new console in the week, because too much people skipped work or school lol ) and the wii will sell without any competition, I mean, it's not really the same. I mean the wii is for distraction and fast fun, and the other two are for hardcore gamers.



So I don't care about the launch number of units, I only hope they do well because I want one lol.

by psthree - 2006-08-28 09:51
Not counting shiping and stuff

2,000,000 units in < 81 days

=

more than 25,000 units/day

=

more than 1030 units/hour

=

more than 17 units/minute

=

approx 1 unit every 3.5 seconds

by Shatterdome - 2006-08-28 10:11
...

Sony wouldn't admit problems even if they had them....yeah i'm sure investors want to hear "Yeah we havn't started production so we will probably have maybe a million units with a worse shortage then 360...but don't worry you're money is being well used"



Buisness101 - Protect your investment at all times....

by TheProfessor - 2006-08-28 11:04
Well when you have multiple factories and thousands of workers

Let's say you have about 5-6 factories.



Each one host 20 production lines. 20 * 5 = 100 production lines. Let's also say production line can pop out a PS3 every second or so (production lines allow for multiple people to work on putting separate pieces together at the same time). The initial ones will be slower but once production gets up to speed is about 1 every 5 seconds (much of it is done by machines that put things together extremely fast).



lets say your ultimate usage of factory is 20 hours (many of them work full time with 3 shifts) and each prod line makes about 5 a minute . (5(min) * 60 (hour) * 20 (day)) = 6000 a day per production line. 6000 * 100 prod lines = 600,000 a day. But lets say there are only 50 prod lines operating at 5 a minute on average. 6000 * 50 = 300,000. You would need six days to get 2 million PS3.Well perhaps that's just too optimistic. Lets cut the production line to 10 prod lines. 6000 * 10 = 60,000 a day means you need 33 days for 2 million. Throw in time to QA 1 in every 100 machines (you never test all machines) and you got you self enough time.



Is all about having multiple production lines popping out products. MS relies on other manufacturing companies and it is not a manufacturing company. The only thing that could set the PS3 back is Cell production or other pieces. However, from what we have already heard it seems most of the parts are being delivered as we speak.



Most manufacturing companies wait to the last minute to assemble the the actual product, reason being expense. The earlier you build your product and use factory resources the more money you spend and also if you the more it cost you if you find defects. Sony, being an expert in manufacturing, most definitely knows what they are doing.

by kura - 2006-08-28 11:25
Vecha

I'm talking about your stance.



"I can't trust any public announcement because they're SUPPOSED to look confident"



Wow...just wow....

by sa - 2006-08-28 13:14
doesn' anyone remember why there was a 360 shortage?

the reason why M$ couldnt keep demand of 360's was because ibm had low chip yeilds causeing production to slow down, what sony is doing is completly different they've been stocking up on cell chips, and rsx's for months now so by the time PS3 goes into production it will take little to no time to put them together.



P.S. some of you have to learn how companys produce product before commenting on things you know nothing about!

by kenny - 2006-08-28 15:08
...

I believe there will be 2 million units by launch. They seem too confident to not do so. Even if they dont reach that number, the fanboys will jump at the mere fact that its finally out. Plus, its $6OO, nuff said ;)

by Jez - 2006-08-28 20:11
#18

>>"the reason why M$ couldnt keep demand of 360's was because ibm had low chip yeilds causeing production to slow down"



Actually, that was not the problem, there were a number of issues but the main one appears to be the memory chips from Infineon;



http://www.mercurynews.com/mld/mercurynews/business/13867570.htm?source=rss&channel=mercurynews_busines

by Vecha - 2006-08-28 22:40
do you not know what PR is?

"I'm talking about your stance.



"I can't trust any public announcement because they're SUPPOSED to look confident"



Wow...just wow...."



If any company sat there and said, "OH GOD I DON"T KNOW WHAT WE ARE GOING TO DO"



stocks would go down.



They have to remain calm and sound confident that they would succeed(same goes for MS and Ninty) they all say they will win and everything will go smooth.



Obviosuly if you have half a brain you would no they everything will NOT go smooth especially with so little being shipped.



Mature? ***** off.

by jason - 2006-08-29 12:47
they know

they know what there doing the done this for a long time

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