Is a PS3 price cut the only option for Sony?

Posted Aug 30, 2007 at 7:47PM by QJ Staff Listed in: PS3 Tags: PS2, Sony
Ó


PlayStation 3 - Image 1A recent article from Digital Home explores the options (or lack of it) for Sony in the console wars where the PlayStation 3 is still behind the Wii and the Xbox 360. The article focuses on Sony's gamble on the console as a primary product and the Blu-ray as a primary format.

According to the article, the PS3 is currently Sony's most important product; its flagship that would make or break the company. Sony also integrated its Blu-ray format into the console. The Blu-ray, however, is in a format war that's relatively just as fierce as the one raging with the consoles.

Now here lies the crux: should the PS3 not live up to its promise and totally fail in the gaming market, not only would it cost Sony its flagship but also its primary weapon in the format wars. The fall of the PS3 would not only take down Sony's place in the gaming industry but it will bring down the Blu-ray as well, which is critical to Sony's future.

The solution Digital Home offers is that Sony should offer price cuts for the PS3. A price cut would lower profits, but it would sell more consoles and would invariably give the Blu-ray an advantage in the market. Not only would the Sony carry profits from sales of PS3's but from Blu-ray format movies as well.

Gloom and doom aside though, the end is still nowhere in site for the console wars and it may still be a little early to tell whether Digital Home's prediction will come to pass. The consoles have not yet seen a full year of combat and the market is still expecting games that might change the direction of the market.

As Sony always points out, when the PlayStation 2 was released it had the same problems as the PS3 but now it's remains as the most played console, even more than the next gens. We'll have to wait and see what's in store for Sony's future and whether we'll see a PS3 price cut or not.

Via Digital Home


This story sucks? This story rocks!
Vote Now!    This story ROCKS! (0) This story SUCKS!! (0)
 
 

Comments 


 
# noGuest 2007-08-30 16:22
no

Reply
 

 
# ...Guest 2007-08-30 17:10
This is retarded. Sony is a huge company. They probably have an entire department, larger than all of Digital Home, that is devoted to figuring out price strategies such as these stupid suggestions. Sony has no trouble what-so-ever figuring out their future.



I am sick of other companies, business', and websites trying to get there 15 seconds of fame through the gaming industry. QJ, quit posting this ish and maybe they'll quit coming out with it.

Reply
 

 
# The PS3 has only just started and its all good from hereGuest 2007-08-30 17:18
You make it out as the PS3 has had poor sales, look at the stats!!! It has the same take up rate as the 360 since its launch. The 360 had no competition at the time of its launch. The PS3 is doing well while competing with sales from the Wii(nice unit by the way ninty) and the 360. The PS3 is an fantastic piece of hardware and the content, one word sums that up the content ... AWESOME!!!



I am a PS3 owner from launch day and I couldn't be happier with my system and there has been more than enough content to keep me busy. And now life moves to WARHAWK :)

Reply
 

 
# O-Oh SONY FANBOY ALERTGuest 2007-08-30 17:32
U sony gay fanboy would stop sucking diicks then you would realise that most people dont give a fuuck about blue ray. They just care about the games. I would not buy any blue ray movies at all. Game consoles should remain Games console.

Reply
 

 
# ....Guest 2007-08-30 17:50
seems like it since ppl are cheap

Reply
 

 
# playstation is doom not sony. Read the true!!!Guest 2007-08-30 18:04
I have a ps3 and what I see here is that the playstation is falling down hard. The problem started when xbox360 lunch first, second problem was Sony ps3 start at a heave price. Number three problem was Microsoft buying almost all the exclusive titles for ps3 and leaven Sony with almost nothing. and the last and really big problem is the wii, the wii is really cheap at a good time when the united stated is in a financial problem and people have less gobs and that make the people to chose the cheaper system that had no games at all at that time. Sony had their chance to make the ps3 win with no problem but they let it go. That time was when the ps2 was the king and there were no xbox360, Sony should have bought some company’s of video games or a good part of those companies’s. For example they should have bought rock start games with no problem even when rock start had their problem with hot coffee. If Sony had made that move they had lost some money at that time but not GTA 4. I really feel angry and sad for what is happening to the playstation now, because I had good memories with the ps1 and ps2. and if they lose I will move to computer gaming, because I will never buy a Microsoft or a Nintendo system. And the reason for that is Microsoft is only shooter games and Nintendo forgot and left alone their fans and the truly gamers for stupid and simple games.

Reply
 

 
# ...Guest 2007-08-30 18:19
hubba the dude didn't say anything about blu-ray he only said that it's doing as good as the 360 when the 360 was launch. And as for games, the 360 was in the same position. It didn't have good games when it was launched. You people who complains about the ps3 not having game, why don't you go make one for it. It takes time to develop a game. And if a game is release you all go *****ing about how suck it is.

Reply
 

 
# noob alertGuest 2007-08-30 18:21
He didn't even mention the blu-ray. Not to mention he was just stating factual statistics. Noob.

Reply
 

 
# skiesGuest 2007-08-30 18:22
tldr

Reply
 

 
# hahGuest 2007-08-30 18:28
People only think PS3 is doing bad because of the Wii. If the wii weren't outselling both consoles so badly, there would be no "PS3 failing" articles. Its actually selling faster than the 360 in the same time frame with a higher price. Xbots get your facts straight please.

Reply
 

 
# @ HubbAGuest 2007-08-30 18:52
Wassup hubbA, sounds like you got some real issues man, you should get them looked at. Has MS left you in the cold at the mo with a dead console?????

Reply
 

 
# the analysts doesn't know anythingGuest 2007-08-30 19:09
all the analysyts are the same, bla bla price cut now, bla bla ps3 is falling, they dont know anything about patience, and they dare to call themselves analysts..... my balls!



they need to see beyond their noses and some common sense(I mean real common sense, not the local troll :P )



the PS3 will get a price cut eventually but its stupid to do that right now, they will start to get a lot of sales with big games and they are starting to come out(lair is now gold) an they will be coming up month by month from now, the price cut will come in future when needed (a massive 360 price cut or to make a new boom in sales)

Reply
 

 
# FunnyGuest 2007-08-30 19:13
you know whats funny that the xbox 360 breacks a lot but still sells more than the PS# but IDK because i have A 360, PS3< and a we and to the fanboy "Real Gamers Play Games Not Consoles

Reply
 

 
# WowGuest 2007-08-30 19:17
all u sony fanboys need to get of hubba's D I C K because "real gamers tdont play consoles they play the game"

Reply
 

 
# @SamGuest 2007-08-30 19:22
I will play any system that is not made by MS

Reply
 

 
# Sony was and is sleeping!!Guest 2007-08-30 21:49
"The PS3 is a Multi Media Console! " said Sony!!! I bought it and i just can laugh about that. I can't see such an amazing feature. Many formats aren't supported and many easy things aren't working yet (folder creating, divx and so on).

Sony has to work a little harder at the firmware features and the PS3 will go up in the selling stats.

SONY, WAKEUP AND GO TO WORK!!!!

Reply
 

 
# $onyGuest 2007-08-31 00:10
Sony doesn't give a crap about what you think, they are there to suck you dry just like any other company ... but Sony especially doesn't give a *****. At least Microsoft gives it's fans what they ask for: HDMI, Bigger Hard Drive. I would have bought a PS3 if they still made the 20GB, but guess what they stopped making it, saying that it wasn't selling, that's bull because all of them out there sold ... they realized that it was more profitable to sell the other ones. I din't need a bigger hard drive or stupid memcard ports, if I want to see my pictures I will see them on the computer, I also didn't need the wifi, I have a ethernet wire by my game systems. My point is they don't care about the people who spend their hard earned cash on them, they are a very stubborn company, that would love to invade your privacy for it's personal gain. (rootkits)

Reply
 

 
# whatGuest 2007-08-31 00:17
...

Reply
 

 
# Whaaaaat?GordLacey 2007-08-31 00:27
You say that MS gives people what they ask for with HDMI and bigger hard drives? The PS3 has always had HDMI, even on their cheapest system. As for a HD - MS charges you way too much to upgrade your HD while Sony allows you to swap out any 2.5" HD.



So you like that MS allows you a larger HD option, but then you'd pick the smaller HD option with the PS3? Wait....I thought a big HD was a priority?



You want to look at photos on your computer, that's fine, but the memory card ports will allow people to load images onto their PS3s to be used in games (LittleBigPlane t for one, as well as Home).



If you're going to come up with a line of BS, please have it make sense.



Gord

Reply
 

 
# still...Guest 2007-08-31 02:03
The fact of the matter STILL remains that Sony quite possibly completely doomed an already established franchise to perpetrate their DVD media format. If the ps3 didn't have the gay ass blu-ray it wouldn't cost freakin' 600 dollars like it cost on launch day and would be competing on par with the Wii and 360.



Price makes a BIG difference. The only reason I don't have a ps3 is because of the horrendous price. I got a Wii and got hooked on to Mario all over again and hence Sony, like me, lost millions of gamers who thought along the lines of:



"Dude! I don't want no gay ass HD-DVD player I don't even buy NORMAL dvds let alone HD ones.... So why the ***** should I have to pay 600 bucks for an HD DVD player if I want to buy a next-gen console?"



And now we have the result. Yeah yeah yeah....I know the ps3 is JUST STARTING, and that IT WILL PICK UP. But the fact still remains that if it didn't ahve the stupid ass blu-ray IT WOULDN'T HAVE TO PICK UP.....because it would already be selling strong.



Nice job sony. You destroy your hold on the gaming market just to propandagize your stupid ass HD-DVD format.



Btw. 60% of ps3 owners don't know what blu-ray means.

Reply
 

 
# Wow, SonyRocks...Guest 2007-08-31 02:53
This ***** actually uses the console he bought to play games and enjoy it...what a fantard; real men talk online about how *****ty other people's consoles are.

Reply
 

 
# ....Guest 2007-08-31 03:01
Don't you idiots realize that NONE of the current consoles are going to fail? Well established companies that have had countless massive successes don't fall like a house of cards. Wow, a whole 500 bucks for something I'll use for 6 years? When was the last time you spent that little on a TV, food, gf/bf, computer, or other entertainment? Seriously?



And if it didn't have Blu-Ray, it wouldn't have to pick up? If it didn't have Blu-ray it probably WOULDN'T pick up. Without Blu-ray PS3 loses one of the biggest advantages it has over the 360. They'd save on price by cutting the cell and making a hard drive optional too...but there's already a 360 out there.



60% of statistics are made up on the spot, BTW.

Reply
 

 
# Rockstar anyone?Guest 2007-08-31 03:05
If ur not living under a rock...you would know already Rockstar have said that the DVD drive in the 360 is limiting them...Whereas they've never said it in Sony's PS3. Why? Blu-ray that's why. And please, it's not blue ray, or whatever gay ass ***** it's called. It's blu-ray, people, games are already taking advantage of that space, don't give me oh the biggest game only takes up 5GBs....yea right...with all the FMVs and High definition graphics in games that are today, blu-ray is needed. 360 will pay the price of not including the HD-DVD drive built-in in the not-too-distant future. I will see how they fall...and Wii, well it's cheap, it is a new-gen console not even next-gen. Nintendo is already in the works for a Wii HD and that will screw a lot of early adopters. I will have the last laugh.

Reply
 

 
# Wii !+ cheapGuest 2007-08-31 03:12
That is funny. People buy the Wii because there's the perception, the Wii is cheap. It's not: Wii: $249, X360 $279.

I don't care. Back to Warhawk.

Reply
 

 
# Free PS3Guest 2007-08-31 03:18
Help win the war



Do you wish you could have a free ps3 well all you need to do is go to http://www.YourPS34free.com/index.php?ref=4049743. Here all you have to do is sign up and do one referral. Once that is completed just refer people and wait for your ps3 in that mail.

Step 1: Go to http://www.YourPS34free.com/index.php?ref=4049743



Step 2: Sign up and choose an account type (Referral is the easiest and the best)



Step 3: Complete just 1 offer (like Blockbuster or Stamps.com) and refer up to 14 people to do the same (eBay! Do what I did, copy my ad). Its cool because although you have to use your credit card, you don't have to pay a single penny, just don't forget, if you sign up for stamps.com, don't forget to cancel the account before 30 days of subscription, YOU PAY $0..... (for stamps install the program and print one stamp to make sure it goes through.)



If Canadian go and sign up for the zip.ca one page two of most popular. Both are free REMEMBER TO CANCEL BEFORE IT EXPIRES LIKE AFTER IT IS CONFERMED



Step 4: Receive your PS3 for FREE!!!!!!!!!!( Even The Shipping Is Free!!!)



For proof that this is for real, check out this site: http://www.trainn.org/reviews.php

Reply
 

 
# errGuest 2007-08-31 03:41
if its take up rate remains as it is and 360 take up rate remains as it is the ps3 will always be a little way behind, meaning less revenue from games and films etc and the content on it reminds me oh so much of the content on the psp which can be so incredibly sporadic.

basically what im saying and i think these people are trying to say is PS3 and sony need an edge to close that gap because as the statistics show that gap is remaining constant

Reply
 

 
# To GordLaceyGuest 2007-08-31 04:13
Obviously you need to work on your comprehensive skills, I never said larger HD is a priority you moron. I said they gave people what they asked for. Idiot. I also know that HDMI is standard with the PS3, again I never said it wasn't ... But if your TV is good enough, you can get 1080p through component. Anyways, make sure you understand what is stated before you submit a reply.

Reply
 

 
# .............Guest 2007-08-31 04:16
I wouldn't doubt it for a minute that Nintendo is making a Wii HD version. When looking at the handheld market, whats stopping Nintendo from making a newer model. It will just add sales to there already existing model. Early adopters will most likely switch over. The DS has both the phat DS and DS lite in its overall WW sales. I own the DS lite, I use to own the Phat one but sold it a couple months after I got the Lite.

Reply
 

 
# don't be so sure BarakkuGuest 2007-08-31 04:22
Dreamcast failed, Jaguar Failed, Game Gear Failed, Lynx Failed, Nomad Failed, CDX Failed, Turbo Graphx 16 Failed, 32X Failed, 3DO Failed. There is at least three companies in there that failed.

Reply
 

 
# and how could I forget the "Virtual Boy"?Guest 2007-08-31 04:25
Nintendo Failed

Reply
 

 
# Gord are u okay?Guest 2007-08-31 04:29
Obviously you need to work on your comprehensive skills, I never said larger HD is a priority you moron. I said they gave people what they asked for. Idiot. I also know that HDMI is standard with the PS3, again I never said it wasn't ... But if your TV is good enough, you can get 1080p through component. Make sure you understand what is stated before you submit a reply.

Reply
 

 
# "make or break the company" LOL, yeah rightGuest 2007-08-31 05:30
Their Tvs always sold WAY more than any consoles out there, and they are priced around 1k$-3k$. And ps: they are not selling their TVs at loss... They also sell anything that touch the tech. (Tvs, dvd/cd/BD player/recorder/burner, mp3 player, computer, laptops (vaio), camrecorder, cameras, home theater (with every cables you can buy for), etc etc, and YES, they also do videogames, consoles and accessories for them, lol)



Sony can be breaked by it's ps3 as much as M$ can be breaked with it's x360, lol. They are two EXTREMLY BIG names and none of them can be "broken".



And anyway, I had an xbox360 and I'll have a ps3 too, I don't care about all this stupidity and nonsense. There is only nintendo that only have videogames to be backed up, so the most fragile brand is still nintendo, since after the wii, they'll have an even bigger challenge (now M$ and sony know what to do to make money), they will have to work even harder to continue to go well. Sony could stop doing consoles after the ps4 is the ps3 go wrong after a while, but I don't think so, so you'll see at least a ps4 and a ps5. Same for M$, even if their x360 would be "crushed" by the ps3 or even if their xbox720 would be crushed, they'll make another one anyway, and on both, you'll see great exclusives, M$ and sony are too powefull to lose, they can just be "almost the best", but never "the looser".

Reply
 

 
# we all have aidsGuest 2007-08-31 05:58
everyone involved in this conversation/argument should just die. bye

Reply
 

 
# sony fanboy (not gay)Guest 2007-08-31 07:05
ON the ps controller their is an X a box and a 360(circle to those xbots out there) isn't that a bit suspicous

Reply
 

 
# Hardware sales mean nothing i.e the Wii may sell consoles but it needs to sell games toGuest 2007-08-31 07:06
As for the yer but the 360 has faults well they are fixed just like the PS2s(which is still in production)5 million DVDs which were faulty but were fixed and it went on to become a world beater, go look at the USA charts the 360 is selling around 1.2 million games a week, consoles sales mean nothing to the manufacturer, its all in the game sales and with that sort of game sale/attacment rate per 360 in the USA alone the profits must be huge for MS and its software partners no wonder all the devs are all going 360 especially now the Elite has been launched and proven to be ultra reliable..

Reply
 

 
# ..Guest 2007-08-31 07:19
your point??

Reply
 

 
# ahem.Guest 2007-08-31 08:29
Dear Mr. Barakku,



Get it through your thick head please: "No one gives two *****s about blu-ray."



My freakin' laptop can read blu-ray. So I am sure as hell not coughing up 600 bucks to buy ANOTHER blu-ray player. As will other millions of people that sony lost.



Spending money on a computer or gf/bf is JUSTIFIED, it's not a complete waste like this.



And oh yeah, that 60% made-up statistic is from the Official US PlayStation Magazine. I advise you take it up with them or perhaps take an economics course.

Reply
 

 
# MS FanboysGuest 2007-08-31 09:55
All you MS Fanboys need to pull your heads out of your ####, wake up and smell the coffee, you complain about Sony and how they do business. You should take a look at your MS. MS don't reward the consumer, they screw you the consumer at every step, poor quality hardware, poor quality bloated overpriced software (Vista, do I need to say anymore) and back handed shadey monopolostic deals. That's the only way they are getting anywhere, they can't win a battle on quality.

The gaing industry needs to be fought on a level playing field. As long as MS are involved the consumer will get screwed.

Reply
 

 
# @Sony rocksGuest 2007-08-31 10:03
I bet you that you dont have a PS3 and you cant play A 360 because you can only afford a ps2 and all consoles have there good s and bad and i think that all consoles are equal an example is 360's break alot and PS3's dont have many good games and the wii has bad graphics

Reply
 

 
# @ samGuest 2007-08-31 10:19
ur stupid.

how do you kno if he has one or not??

thats way off topic.

Reply
 

 
# QJ SUCKS!!!!!Guest 2007-08-31 10:42
Everyone go to Gametrailers.com they have better forums and not as many xbox 360 fanbots in the ps3 section!!!!

Reply
 

 
# get it rightGuest 2007-08-31 12:03
component can only output at 1080i max

Reply
 

 
# Sony is okay.Guest 2007-08-31 12:03
Christmas will answer if SONY will drop the price. I think the magic price point will be 299.99 to 359.99. Once SONY drops the price its over for 360 and the Wii.

Reply
 

 
# hubbAGuest 2007-08-31 12:16
» O-Oh SONY FANBOY ALERT



"U sony gay fanboy would stop sucking diicks then you would realise that most people dont give a fuuck about blue ray. They just care about the games. I would not buy any blue ray movies at all. Game consoles should remain Games console."



Seriously?......If I couldn't afford a blu-ray player and HDTV I would ***** and moan about how no one needs Blu-ray also. But in a way you're right....poor people can't afford those luxuries anyways which I'm assuming you fall into that category.

Reply
 

 
# Umm..Guest 2007-08-31 13:46
"...ill nowhere in site for the..."



IT'S SIGHT! "IN SIGHT"!

Reply
 

 
# nuff said!Guest 2007-08-31 13:52
this is yet another poor piece of journalism... kudos to qjnet for even thinking of reporting this...

Reply
 

 
# @dopeyGuest 2007-08-31 13:55
because he say that the PS3 is so good and he has about 10 posts because if he really liked it he would be playing it know and not refreshing his computer and talking about stupid *****!!!!

Reply
 

 
# ur a retardGuest 2007-08-31 14:07
wow you are retarted you dont need a hard drive and idk the GTA is beter for 360 and the they are having trouble with the PS3 version not 360

Reply
 

 
# hmm...Guest 2007-08-31 16:37
If sony didn't use blur-ray what would they use? HD-DVD? I doubt that, I wouldn't say Blue-ray is hurting ps3, I'd say the fact the ps3 lanched 1 year after X360 is hurting it

Reply
 

 
# im having a break from warhawk!!!!Guest 2007-09-01 08:11
@ Dude...the storage space is needed



the most sensible comment on this post yet!!!



@ John23



who has officially come out and said this???



and can i mention that there was a rumour going around that m$ is going to incorporate the HD-DVD into the 360!!! whos ripping off their customers now then???



as for the wii, 360 and ps3 isnt competing with it because the wii is a gamecube with a motion sensing remote!!!



back to warhawk!!! mmmm!!

Reply
 

Add comment

Security code
Refresh

Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!