IGA, Activision sign in-game ad deal for PS3 titles

Posted Sep 30, 2008 at 1:33PM EST by Karl B.

Listed in: PS3 Tags: Activision, Activision Blizzard, IGA Worldwide, in-game ads, Sony

Ó

0

In-game advertising giant IGA Worldwide has signed a deal with Activision Publishing to bring in-game ads to a bunch of titles slated for release on the Sony PlayStation 3 console.

If you guys remember, Sony announced earlier this year that they would be opening up the PS3 to in-game ads. Well, the ads are ready, and they've found a home: Guitar Hero: World Tour (Xbox 360, PlayStation 2, PlayStation 3, Wii).

The PS3 version of the game will be the first result of the multi-year IGA-Activision deal. According to the announcement, the ads will be integrated into the titles "in a contextually relevant way". They'll be dynamic too, so they can be changed in real time.

The press release again spouted the "increase the realism" aspect that in-game ads are supposed to have, but then again, that's a pretty subjective thing. What's realistic for one person may be downright annoying to another. Well, as long as they don't distract us gamers too much, we could probably live with them.

---

Related articles:

• Nolan Bushnell says typical in-game ads do not work
• Sony to open up PS3, in-game ads coming to PS3 games
• Sony, Activision Blizzard doubtful of in-game advertising effectiveness

Tweet

This story sucks? This story rocks!

Vote Now!    (0) (0)

Become a Member of QJ.Net! If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits: Logged in members do not wait for their comments to be approved. Logged in members can sign up for nightly updates. Logged in members can create Profiles to be seen by other users. So why wait? Create an account or login now! It's easy, quick, and free. To get started, use the LOGIN boxes, or the REGISTER link at the top right!

Comments 

 

# Won't even see them. — DaRk_jAcKaL 2008-09-30 17:40

In game advertising in Guitar Hero? Unless the ad's are plastered all over the fret/drum boards I doubt I'll ever see them. Waste of the advertisers money if you ask me but at least the ads will suit the context of the game.

Reply

 

 

# ~~ — ~~ 2008-09-30 22:41

As long as this means cheaper games, slap an ad or 2 in there.



Just don't let it get as severe as most websites lately, more banners than actuall content on those places.

Reply

 

 

# Oh yay — eambo 2008-09-30 23:15

I daresay the games *better* be cheaper. Paying £70-100 for a game should be enough, instead of having to view stupid advertisements throughout the game you worked hard to pay for. If the prices do not drop I daresay there will be some harsh words from gamers =-P

Reply

 

 

# Madden 09 — Dobu 2008-10-01 01:16

Madden 09 already has this. So EA already has this setup for their sports games. inbetween plays theres a info box, that at one time had an add for the bluray for Transformers. And now the box has a pic for the new "Eagle eye" movie thats out right now. Never botherd me at all.

Reply

 

 

# axe, okay, but IGA? — platon 2008-10-01 03:09

...

Reply

 

 

# Not Groceries... — girandhistacos 2008-10-01 05:21

Not IGA the food store... IGA stands for In-Game-Advertisers.



It's a company that specializes in...well...guess.

Reply

 

 

# mmm — emcp 2008-10-01 07:02

guitar hero OK



as long as they all blend,

anyway whats realistic IS realistic theres no speculation on that its FACT



its whether its too realistic, or if its just plain annoying

Reply

 

Refresh comments list

Add comment

Name (required)

Title

Refresh

Send

Cancel

JComments