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HSBC advert references GTA

Posted Mar 23, 2007 at 5:10PM EST by QJ Staff

Listed in: PS3, Xbox 360 Tags: Famicom, Japan, NES, playstation 3 updates, Shanghai

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Quick factoid before the video: did you know that the NES, the Nintendo Entertainment System, was named as such, because Nintendo back then worried about the negative connotations that the term "family" has in the US?

Family being negative? What? Let me explain. The Famicom was named as such in Japan because back then - much like the Wii is now - the little white and red console was marketed as a family thing; a game system where the whole family can play on. Nintendo was worried that the Famicom would be a bad name to use in the US, especially since in the US, families (back then) don't play games together.

If I go on to describe the great lengths that Nintendo went through to disguise the NES as a toy instead of videogames console, then I'll probably bore you. (Surprising that more than a decade later Nintendo is marketing the Wii as if it was an international Famicom) Point is, different folks from different areas of the world see things differently. Which is the point of the HSBC commercial below.

Also, the GTA video in this commercial looks a bit weird... GTA 4? Nah.. That's just probably us...

Regardless, this is a nice celebration of the fact that video games are so mainstream, that even HSBC, The Hongkong and Shanghai Banking Corporation, are referencing them. We now wonder how a certain ace-attorney would react to this advert?

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darn now hsbc gave parents how insanely people of advertising thinks of gta impact on childrens, people so dumb would think it is possible for an 8 year old child to drive like that even though the child cannot even reach the pedal.

serious we dont need to give JT ideas like this.

videogames doesnt make violent childrens but violent parents does. dont blame videogames and make it scapegoats for the malicious acts of the misbehaved society, video games are entertainment just like movies and toys.

# fasf — Guest 2007-03-23 23:04

lol 50 %

their stupid

# Haha — mikekearn 2007-03-24 19:16

Oh man, this commercial is gonna ruffle a lot of feathers, I just know it. People can't see beyond the video game shown, the kids actions, and the facts being quoted to realize what's actually being said. Personally, I just think it was an awesome commercial that is quite humorous as well.

# dumb ppl make me angry — Guest 2007-03-26 02:18

ok "50% in america 50% in Japan. different points of veiw are welcome here" well if its 50 % then that would mean that the other half thinks the other way so japan=America which is defenitly not the way they present this

# Ever consider you're the dumb person? — Ryalla 2007-03-26 11:56

60% in Japan think they're harmless.

That could possibly mean that around 25% are wary of it, but don't think negatively because of the opinion of the majority of their society. Video games don't get nearly as bad of a reputation there as they do in America.

However, in America, at least 50% of parents think video games contribute to rising crime. That's a majority because there's at least 3 groups of parents on the issue. So that means that around 20% probably think very negatively towards video games.

Misheard statistics are always wrong. Most statistics are always wrong. Misinterpreted statistics are only wrong because of the interpreter.

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