Hirai on product shortage and competition |
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Kazuo Hirai was recently promoted to man the President and Group COO post for SCEI. As with any responsible leader, he didn't waste time in reassuring his staff, and the people who support his organization that everything's right where they want them to be.In a recent interview, Hirai admitted that while Sony is trying to meet demands as soon as possible, they would likely stick to their current strategy and the number of PS3 units available for the consumers will likely remain scarce for a while. He explained,
I think we are going to be selling out of the product very quickly. Hopefully we'll replenish it very quickly as well with the weekly shipments. But ultimately, when we have a situation that the consumer can walk into retail and pick one up remains to be seen, basically.
He then shared that normally, their products are delivered via ships but to help shorten the waiting period, Sony is now chartering planes to fly the products in. Of course, that would mean more expenses for the company and that is why the North American market won't be getting any price cuts soon.
Furthermore, Hirai shared his thoughts regarding his company and competition. It would be remembered not too long ago, Sony declared that they don't want to compete anymore with the other companies, pertaining to Microsoft and Nintendo. Hirai, in the interview further supported this stand as he said:
When we introduce a product, we introduce a product that's going to be relevant for a very long time, we don't suddenly leave the other, older console twisting in the wind, which seems to be a strategy some of the older companies go through. We have many more years to go with the PS2, we're not suddenly dropping support for that platform.
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Comments [refresh]
The shortages are(currently) intentional by Sony. Dunno why they think it's a good Idea.
Why would Sony want to sell less...if they had the opportunity to sell more. That doesn't make much sense. If Sony knew people want their console, wouldn't they supply the market? It's Eco 101. Also, not having Sony's console out to the public, would allow the competition to grab some market shares. The sooner you get your product out with the proper amount, the more money you'll make. Don't give me this garbage about, building hype...that it's so good that it's being sold out...so you must pick it up. The last time I checked, 2 million units sold with 1.5 million units still in stock is considerably more than 500K sold with no units available.
Anyways, I'm glad Kaz is taking over Ken's job. He asctually makes sense. He's the Allard of Sony, but with hair.
yes it does make sence
they are trying not to mess the ps3 up obviously, because if the ps3 gets hacked you can say goodbye to sony
so..... by putting a limited number of ps3's out there they can find out if there are any major flaws in there console playing it very safe which i think is a fantastic way of doing it.
if the console gets hacked in a way that allows the console to play copied games or iso's, it wont be even nearly devastating as threre will be very few consoles that are affected.
Giving the freedom of linux was very brave and you can bet your ass that they will fix up the hole that allows bluray disks to be dumped
It wouldnt suprise me if they have allready fixed the hole and the new ps3's that are being shiped will be patched/modded or whatever is necessery to stop it.
Withholding stock is an age old marketing technique. Every year the must have item is made deliberatly in short supply. By making the item in high demand it means more people want it. human psycology 101. we always want what we cant have.
Shortages mean the console secures better sales in the fugture.
Take nightclubs for example, when your walking down the street which queue do people join, the empty club or the one thats full and has people queuing out the door?
too bad most people have seen that PS3 is no better than 360 like sony was boasting about, so now since they cant get a PS3 anyways due to the shortage they pick up a 360. Human Psychology 404. And as for your analogy, I dont frequent gay clubs so youre on your own there fairy
I have a hitachi hd projection, a ps3 with HDMI and a ps2 with monster s-video, and i was amazed that ffXII looks way better on the ps2 with s video. I belive this is because my tv does a better job at up-converting than the ps3 does. Any one else notice this? I only tried FF.
People going on about how playstation 3 is the same as 360, but u need to ask yourself if it looks the same now which just came out matching 360 graphics then what will it look like in a year’s time.
Mark my words when the big boys bring out games for the ps3 you will eat your words and run out there and buy it so for now say what you like remember he who laughs last laughs best!!!
Games like Resistance and Gears of War were in developement for about the same length of time (about two year I believe), and game like Call of Duty 3 were being developed for PS3 and 360 at the same time. There's even Fight Night, which was shown as a demo for the PS3 in E3 2005, released as a 360 game earlier this year, and now will soon be released for the PS3.
The devs working on both consoles say they are about the same in terms of power, with the PS3 having advantages in some areas (CPU) and the 360 in others (GPU).
In fact, I know of NO developer working on the consoles today who now thinks the PS3 is MUCH more powerful (which Sony claimed at E3 2005), they only say it's slightly more powerful at most and that gamers wouldn't notice the difference.
eg. (read page 2)
http://uk.ps3.ign.com/articles/704/704524p1.html
So, are the developers wrong too? ;)
Your right Resistance and Gears of war were in development for the same time...BUT Resistance and most of the launch PS3 games are made with the First or second development kit.
Just look at Motorstorm, So well done so fast. Don't forget also that the peoples behind Gears of war are now hard at work with Unreal for PS3.
Developers are saying that ps3 and X360 are the same for now. Because they don't even know how to use the ps3 to it's full power. The cell can do GPU stuff too. Like Sony always did with there last CPU. Imagine GOW on PS3:
-3 cpu cell use for the game (like X360)
-1 cpu cell for sound
-3 cpu cell to support the GPU.
(I'm sure it will be even better. Yes hard to imagine!)
If you have an X360 right now like me, it's a good thing that we can play GOW and Halo3 later. (the only games that worth a x360 and I also love XBL). But the PS3 will definitely have better graphic and games.
PlayerONE is wrong. resistence did not get the same amount of time in devleopment then GoW.
In a years time, people will be blown away by how much the ps3 is better then the 360. I mean come on, it doesn't take a genius to figure that out.
Ps3 just released with games equalling the 360 that has been out for a year. next year will be the year of the ps3.
Too bad xbot150 fanbois. hahahahahha
PS3 FTW!!!
Developers have had PS3 FINAL devkits for up to 6 MONTHS. You seem to forget that Sony announced some developers already had final devkits at E3 back in May, with Insomniac being one of them (hence the demo during the press conference). This was because the console was originally due to launch in the spring, or have you forgotten that?
>"Developers are saying that ps3 and X360 are the same for now. Because they don't even know how to use the ps3 to it's full power...."
Stop acting as if developers are stupid and it's the gamers online who are the REAL experts. Developers know what they are talking about, and they are fully aware that there is much to explore in BOTH consoles. You sound like all the gamers last gen who for years went on and on about the untapped power of the Emotion Engine because they were still clinging to the promises Sony made about the PS2. The fact is, there is untapped power in ALL consoles, and hence ALL the next-gen consoles will improve over the years (BTW, I'm not angry, even if it sounds as if I am ;)).
The 360 isn't going to stand still, hence the gap between the PS3 and 360 will remain narrow throughout this gen, with the best results coming from games built from the ground up on both consoles.
Like I said, no developers mention this so-called vast difference in performance which will open up between the PS3 and 360 years from now, ONLY gamers on forums (i.e. those who have NO experience of the hardware concerned or creating next-gen games), they are the ONLY people who say this.
Sorry, but I trust the views of the developers, not anonymous gamers online. ;)
Like I said, I'm not angry, but you're expressing the same king of blind belief that had gamers convinced that Killzone and Motorstorm at E3 2005 were running in realtime. :|
BTW, all CPUs can do 'GPU stuff', even on the PC where all the graphics used to run on the CPU before the arrival of 3D GPUs back in 1996, and today, you can still run certain PC games in software mode only and they still look good (UT 2004 runs and looks great on my PC in software mode only, but of course, better and faster with the GPU).
" When we introduce a product, we introduce a product that's going to be relevant for a very long time, we don't suddenly leave the other, older console twisting in the wind, which seems to be a strategy some of the older companies go through. We have many more years to go with the PS2, we're not suddenly dropping support for that platform."
Does anyone agree with me that this is unecessary? Thats the whole reason for new generation systems, to replace the old ones we have been playing for years and our tired of. Stop wasting time on the Ps2 and use that time to make the Ps3 as great as it can be.
"Let go of the past, focus on the future"
...way back at E3 2005, Heavenly Sword and I8 were the ONLY two PS3 games shown running in realtime! The both had game engines which were developed enough to show realtime footage. Gears of War was also at a similar stage of developement, were it was mostly a showcase for EPIC's UE3 running on the 360, as was the UT2007 cinematic for the PS3.
I8 was later renamed to Resistance: Fall on Man, so yes, the have been in developement for the about the same amount of time.
>"In a years time, people will be blown away by how much the ps3 is better then the 360. I mean come on, it doesn't take a genius to figure that out."
Except you're no genius and have nothing to back up your empty claim.
>"Ps3 just released with games equalling the 360 that has been out for a year. next year will be the year of the ps3."
I've already explained why that logic is rather stupid. The fact that PS3 games matches those on the 360 is related to the time they were in developement, not when the console was launched! The PS3 was also delayed by 6 to 9 months, yet according to your logic, if Sony delayed the PS3 to November 2008, the extra 2 years developement time on all the games still wouldn't matter, because they would still be launch games compared to those on the 360.
>"Too bad xbot150 fanbois. hahahahahha. PS3 FTW!!!"
Thanks for confirmation of the type of gamer you are.
>"Does anyone agree with me that this is unecessary? Thats the whole reason for new generation systems, to replace the old ones we have been playing for years and our tired of. Stop wasting time on the Ps2 and use that time to make the Ps3 as great as it can be."
The comment itself is rather unneccessary but the action taken is correct imo, and correct for all the companies.
Sony have been the market leaders for two gens running, the PS2 is still selling in huge numbers and therefore it is still a viable format, therefore it is right for Sony to continue to support it, despite the launch of the PS3.
For the others however, both Nintendo and Microsoft fell way behind Sony last gen, therefore there's little point in them putting huge resources into continued supported of their last gen consoles, but instead to redirect those resources into their new consoles, with the hope of carving out a larger market share for themselves in future.
You really have good points and you use strong words to show them. But I still think that X360 have no chance against PS3. I love my X360 and GOW but for the fist time Sony have good graphic. At least equal to X360. Everybody i know how buy the first Xbox was for the graphic advantage. But now X360 have no better graphic and they are behind for the games. Sony know for this gen they have to put everything they got to stay on top. So it's gonna be furious!
Just to compare:
Halo 3 against killzone 2
Forza against Gran tourismo 5
Gow against Resistance (we know the winner GOW)
Fable against Final fantasy
Banjo kazooie 2 against Jak 4
and PS3 other titles like: Shadow of colosus, God of War, Ratchet and clank, Virtual fighter, Metal gear, Katamary (in jap) etc. + new AAA titles.... I just can't see them be last!
A compliment! Thanks. :)
I know I'm a bit direct at times, but that's because you can't see people's faces online, so everything said can be taken different ways, hence I just say what I think now (instead of trying not to offend anyone ;)).
When you say the 360 has no chance against the PS3, it really depends on what you mean. If by saying 'have no chance' you mean the PS3 will eventually be number one again this gen, then I agree, but if you're saying the 360 will be dominated in sales like the PS2 over the XBox, then I disagree. I think the 360 will do what MS wanted it to do, and that's to carve out a larger market share than they had last gen whilst making a profit.
We'll see, but as long as we just enjoy the consoles and the games, then we win as gamers, regardless of who wins the console war. :)
So your telling me it's just sheer coincidences that games look better and everything later on in the console's life?
More middleware gets developed and with any form of programming the more you use it the better you get with it (even experts abide by this rule).
So you can say things like games will varry with generations no matter how right you think you are.
-"Wow PlayerOne!! You really have good points and you use strong words to show them."
Agreed. Good posts PlayerOne.
First off too many people are rushing to judgement on this. If you haven't actually spent time playing Resistance you really can't say anything about it. Resistance is an amazing game and offers great single and multiplayer.
just let it out you dont want to flame ps3 users cuz this is a PS3 forum (u come here cuz ur anxtios to find out wat ps3 has so u can compere it to the Xbox and come out with counter arguments stik to gay60.qj.net u *****) all ur comments are against ps3 ur a *****got u have no idea at all u dum fu k go get a life and quit acting intelligent OK???? ur not......... now back to the topic
I agree with the fact that the need to keep ps2 games comin is needed unlike Xbox wich had no interest in xbox 1 they dont want to keep there customers happy ( i thought xbox had more future proof specs {grafics} ) now they cant spent money on xbox cuz hey new the system was a flaw HOO the hell carries a systems weight on 1 good app (gaylo) haylo tree (ide like to add this game sux i hate futaristic games they are bull they always have cool futarists guns to make those 13 year olds feal like badasses) gess wat i remember DEJA VU infact DREAMXAST or sega wat killer ap did they go on SONIC hahah and gess wat.......... there out of the console market
and now people are talking about ps3 came out with just ass good games ass xbox 360 wich came out 1 year before and hear the gaybox fanboys (player 1) talk about some stupid ***** about qoute sissy voice: ohh the develepors had the same time to make games for the system........unqoute ***** DUM *****KKKK ok lets take this develpoment issue into hand ps3 games had the same time to develop as xbox games rong !!!! if this is true than this can be true tooo developers have had more experiance with the xbox than ps3 u asses !!!!!!!!!
example lets say i take out a system Xbox just like the ps3 they had 6mnth advance developing games systems dont come out and have devs to make gaymes right then and ther so it takes 6mnths to make the game and then it comes out lets add this up if u xbox gayboys are all about digits and no common sense
6 months + 1 year = 18 months to get used to gamesand easier to develop (XBOX)
6 months to make and create game sfor the ps3 and to get used to (pS3)
so ther u have it xbox tards u for got one thing to add into ur gay assss no point equation
you sony fans crack me up thinking that the hardware in the PS3 is better than whats in the 360, when almost every comparison has shown that it is equal or that the 360 is better (at GAMES). Here's just one example...
http://www.itvidya.com/playstation_3_vs_xbox_360
And player one is right, RFOM and GOW were in development for roughly the same ammount of time. Not only that, but saying "yea well in a year blah blah" well in a year the 360 will be just as far along. What you think 360 is just gonna stand still for a year while sony catches up? Uh, nooo...Idiots, all of you...
And all reveiws for every game that has been a multiplatform has said the 360 version is better. Name one game that looks better on the PS3, you cant. Not only that they look better, but they perform better too. PS3 has choppy framerates and screen tearing galore (thats if you can actually see them in HD instead of 480i lol).
No matter what you guys think you know, the 360 owners still get the last laugh because you bought a console for 200 bucks more and still get the worst end of the stick.
How about someone else make a list of all the hot PS games that are must owns lol. There isnt a single game on those lists that are even half way interesting. You just make yourself sound desperate when you start listing all the games you can think of that are coming out for your console, I mean, really. It's like buying a DVD player and then listing all the movies that are coming out, whooo cares.
Everyone who has played a PS3 and 360 have said that the PS3 is no different in terms of graphics, and not only that but they list many complaints with the console as well. Light controllers, no rumble, slow loading time, choppyness, but most of all it didnt deliver what it promised. Imagine that, sony not delivering on what they promise! OMG!! news to me! lol, idiots...
First off, Playerone is right, PS3 was delayed multiple times, games that you are saying are "launch titles" that look as good as 360 games are because they HAVE been in development for as long as 360. In fact, the only game that actually springs to mind IS resistance, and like Playerone pointed out, it used to be known as I8, which was one of the first (if not the first) games developed for the PS3, people just know it by resistance and not its codename, so no matter what type of spin you want to put on it, the games have had nearly equal development time.
Second, why the hell do people who read propaganda from companies advertising their product as better (as if sony would say they were WORST?) believe that they know more about people that are actually working with it. Developers know what the ***** they are talking about, and it doesn't take a rocket scientist to look at the spec sheets side by side and realize that they aren't going to be that much different. It especially comes out when people are yelling how PS3 will have better graphics, EVEN THOUGH THE XBOX 360 HAS A BETTER GPU, thats along with more ram that is available for the GPU and CPU, you aren't allowed to have an opinion on this, its a cold hard fact, games are NOT going to look that much differently. Had you said something about physics, AI, etc, then maybe the PS3 would get a nod in that direction, but the minute some ranting 16 year old starts yelling about PS3's "1337" graphics, you know they have NO idea what they are talking about.
Razgoul, the 360 AND the PS3 work nothing like you think it does. The PS3 only has ONE core, the 360 has THREE. The PS3 has seven THREADS running off of it, the 360 can have up to SIX, but because two SMTs run on each core (this is simplified), general purpose computing is easier for the 360 (it's not as taxing on one core), but running threads off one core and because of the structure of the CEll also has benefits. However, Gears would still probably look EXACTLY, if not slightly worse, because once again, the 360 has a BETTER GPU.
"Halo 3 against killzone 2
Forza against Gran tourismo 5
Gow against Resistance (we know the winner GOW)
Fable against Final fantasy
Banjo kazooie 2 against Jak 4
and PS3 other titles like: Shadow of colosus, God of War, Ratchet and clank, Virtual fighter, Metal gear, Katamary (in jap) etc. + new AAA titles.... I just can't see them be last!"
Ok:
1. Halo 3 will massacre killzone, why is it that Killzone is still getting all this tremendous hype as a halo killer, anyone ever heard of "History repeats itself"?
2. Gt 5 is in 08 with very few details, not to mention 360 will have alot more racers than PS3, PGR 3, PGR 4, Forza Motorsport, etc. Not saying these are all better (I never really cared for GT), but let's reserve judgement on GT 5 until it comes out in 08, if it ever does (what happened to the PSP GT?).
3. GoW you already stated.
4. Forget Fable, what about Blue Dragon (37/40 by Famitsu, these are scores given to Final Fantasy calibur games), and Lost Odyssey. PS3 isn't the only place for good RPGs anymore, and since everyone is on Japans ***** for being RPG gods, they have just proved that great RPGs can be on 360 as well.
5. Banjo Kazoie 3, if done properly, is not even competiton for Jak 4. Do you forget that Banjo Kazoie innovated half the things in action/platforms today?
And I can also run off a huge list of 360 titles:
Fable, Alan Wake, Lost odyssey, Blue dragon, Ninja Gaiden 2, DOA 5, Splinter Cell 5, Bioshock, Halo 3, Too human, Mass effect, etc.
Also, the people work on UT 07 are not the same who worked on GoW either. Let's also not forget that the dev of UT 07 stated that making it on 360 isn't just a possiblity, but it would be doable easily (the hardware on PS3 is again not light years ahead of 360 in other words).
"( i thought xbox had more future proof specs {grafics} ) "
If what you are saying you believe, than the PS3 is at more of a risk than 360 this gen lol.
The rest of your post is so retarded that i
u assshoolle stfu u d i c k i was never talking about specs now taht ur bit ch ass wants to talk abouit specs lets go son PS3 has 7 spes running at 1.X ghz each and one power PC core 3.2 GHZ wich is better than xbox wich has 3 gpu;s running at 3.2 GHz each ps3 also has more ram than Xbox and GPU hoo the hell says xbox gpu is better ???? are u on crack chek the spex u dum ***** xbox has 500Mhz and ps3 has 550MHz and has overall better pixel shaders and vertexshaders and more pipleines than the xbox so stfu u nooob u ass hooole
if u want to call me a ps3 fanboy go ahead im tired of xbox fanboys flaming ps3 we ps3 fanboys only say ps3 rules wile xbox noobs say ps3 sux FU !!!!!!!!!!
Some people just dont wanna hear the truth man. Glad someone here knows what they are talking about. *bows*
WOW... some desperation words....
, for people like PlayerONE when forums like this are full of a$$holes like you. Stupid little fanboys who whenever presented with arguements they don't like, they either scream and shout like little girls or put their fingers in their ears, close their eyes and shout out "lah lah lah lah I can't hear you lah lah lah" over and over again.
The point P1 says about Resistance and Heavenly Sword is RIGHT. We saw I8 (Resistance) at E3 2005, and it was clearly quite advanced in it's developement way back then. That was 18/19 MONTHS AGO. So quit acting like this game was nothing and needed a year or so on final devkits to be completed, because that's BS.
Look at the realtime trailer shown at E3 2005, this was ALL running on their game engine and shows how much developement had been done on the game already;
http://ps3.qj.net/I8-for-the-PS3-Media-and-Game-Info-/pg/49/aid/105
Heavenly Sword was even longer in developement because I was reading about this game long BEFORE it became a PS3 exclusive at E3 2005.
So come back when you've found the other half of your brain.
I have to ask that because you are SO immature.
You think by insulting people constantly you make yourself heard and put your point across, well unfortunately, the opposite is true.
If you can't argue a point without insulting people in almost every sentence, they you shouldn't bother argueing at all, because you lack the maturity to deal with opposing points of view.
Right now, you just come across as a sad bitter little gamer.
seriously, I've just read this thread back and can't see how what you say relates to what playerone was saying. seems to me you mis-understood the point he was making.
I was just trying to say that 360 does have an extra step on the PS3 development wise, and was proving so with what I was saying. That was discussed in the talkings above.
Wow that was pretty *****ing funny. You really have no idea what you are talking about. The 360 has 3 Gpus? Good one. and you definetly have no idea what the ps3 cpu is about. THe 360 shares 512 mb of xdr memory througout the system. The ps3 has two 256 mb (one of xdr and one standard one I believe but I could be wrong), allocated to the gpu and the cpu respectively. the extra 50mhz pales in comparison to the boost of allowing hte gpu all the extra memory, and the unified shader technology really helps to furhter push the boundaries,look it up, this is a fact. Why do you think people always says the PS3s ai, physics, etc if anything would be better. Devs even say the games will look the same.
That last paragraph there that he says actually makes it sound like microsoft "MADE" sony create a PS3 because they clearly wasn't don't making money off of the PS2. We probabl y wouldn't be getting a next-gen console until 2007 or 2008 if it wasn't for the 360. I always thought that the PS3 was rushed, but then again, the 360 was super rushed and the wii was the only company with a well thought out strategy...
I am still lovin the 360 tho, but the PS3 is cool too...wii is corny...