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GameStop to sell DLC in-store starting next year

Posted Nov 12, 2009 at 10:28AM EST by Karl B.

Listed in: PS3, Xbox 360 Tags: GameStop, New York, playstation 3 updates, PlayStation Network, Wolverine

GameStop may not be threatened yet by digital distribution, but they're certainly taking steps to profit from it as soon as they can. The retail giant has revealed that they plan to start selling console DLC in-store starting next year.

Â“A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow,Â” said GameStop COO Paul Raines during BMO Capital Management's Digital Entertainment conference in New York.

Under this program, consumers can buy DLC directly from GameStop alongside their purchase of a new game. Raines

offers this example to IGN:

If you love X-Men Origins: Wolverine, imagine being able to take home the physical copy at launch, plus have a few costumes and villains sent to your PS3 waiting for you when you get home.

Raines explains that DLC can be bought using any kind of tender including trade credits. Upon purchase, consumers will receive the DLC directly on their Xbox Live or PlayStation Network account.

GameStop will start testing this program next year in selected stores across the US.

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What a stupid concept, The whole point of DLC is you buy it online and download it.

In my state there is no tax on downloadable content or online purchases, but if i buy a download voucher from a brick and mortar store i get taxed. Theres no way im buying DLC from a brick and mortar store.

Why pay more to gamestop for buying the DLC in store when its more convenient and less expensive to buy directly from PSN or Marketplace?

# ... — kon_e3 2009-11-12 12:36

what state u live in?

# Well... — ShinseiTom 2009-11-12 13:40

If you're buying the game anyway in-store, why NOT buy the DLC too? Tax on the DLC won't amount to more than maybe $1 or 2, and you're not required to have a credit card or bank account (mainly good for younger buyers, but still).

# WTF!?!?!?!?! — ISOHaven 2009-11-12 13:45

Um dude....as far as I know, no one in the US pays taxes on DLC. There's no way for the console to know what state it's in reliably and you can't charge tax based on billing address.

Anyway, as for your "stupid" comment, there's nothing stupid about it. Not everyone has a credit card. Not everyone is willing to give credit card info to someone for a gift. Not everyone has access to PSN cards or even know what they are (or any other console cards, yet alone the non existant PC card). This allows people to pay cash. There's nothing wrong with that.

Don't like it? Don't do it.

# Uhh.. — VashioKun 2009-11-12 14:14

I know for Illinois you HAVE to pay tax, but if purchased something once and realized that if you switch it to another state that doesn't have it -ex California and avoid it. You're an idiot if you're paid tax more than once on PSN lol

# lol I'm retarded — VashioKun 2009-11-12 14:16

you have paid*

# hmm — psp2 2009-11-12 22:41

why not implement the DLC inside the game to begin with and call it a day :)

btw...

# ... — hush404 2009-11-13 05:25

I assumed it would be on a disc that they gave you... otherwise it's exactly the same as downloading it on your own... which is silly really.

# ... — symbal 2009-11-13 13:28

I'd be more interested if the next generation of consoles had some propietory flash drive you can take into a store and just hand over the counter or plug into some unit and download straight away, then people can still make impulse buys and brick and mortar retailers can survive, makes sense to me but doubt will ever happen.

# dlc... — Twilight Fenrir 2009-11-13 22:47

The entire concept of DLC to begin with is asinine.

Well, no, let me re-state that....

These games that come out, and by the time they hit the shelves already have DLC, is asinine. If there are things that require authorization to play, but are on the disk, you should be able to play them.

The idea started off with good enough intentions, making it possible to add things to games after they are done... but purposfully restricting things so you can charge extra from them is just not right. And it annoys me to no end that companies do this.

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