GameStop to sell DLC in-store starting next year |
GameStop may not be threatened yet by digital distribution, but they're certainly taking steps to profit from it as soon as they can. The retail giant has revealed that they plan to start selling console DLC in-store starting next year.
“A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow,” said GameStop COO Paul Raines during BMO Capital Management's Digital Entertainment conference in New York.
Under this program, consumers can buy DLC directly from GameStop alongside their purchase of a new game. Raines 
offers this example to IGN:
If you love X-Men Origins: Wolverine, imagine being able to take home the physical copy at launch, plus have a few costumes and villains sent to your PS3 waiting for you when you get home.
Raines explains that DLC can be bought using any kind of tender including trade credits. Upon purchase, consumers will receive the DLC directly on their Xbox Live or PlayStation Network account.
GameStop will start testing this program next year in selected stores across the US.
Related articles:
- Forecast: Retail to be overtaken by digital distribution in three years
- Analyst: GameStop not yet threatened by digital distribution
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Comments
In my state there is no tax on downloadable content or online purchases, but if i buy a download voucher from a brick and mortar store i get taxed. Theres no way im buying DLC from a brick and mortar store.
Why pay more to gamestop for buying the DLC in store when its more convenient and less expensive to buy directly from PSN or Marketplace?
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Anyway, as for your "stupid" comment, there's nothing stupid about it. Not everyone has a credit card. Not everyone is willing to give credit card info to someone for a gift. Not everyone has access to PSN cards or even know what they are (or any other console cards, yet alone the non existant PC card). This allows people to pay cash. There's nothing wrong with that.
Don't like it? Don't do it.
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btw...
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Well, no, let me re-state that....
These games that come out, and by the time they hit the shelves already have DLC, is asinine. If there are things that require authorization to play, but are on the disk, you should be able to play them.
The idea started off with good enough intentions, making it possible to add things to games after they are done... but purposfully restricting things so you can charge extra from them is just not right. And it annoys me to no end that companies do this.
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