GameStop: Modern Warfare 2 broken street date was "an effort to protect our customer base" |
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When news spread about GameStop breaking the street date on Modern Warfare 2, Chris Oliviera, the retailer's vp for corporate communications in Texas, contacted Kotaku to explain the situation. The exec confirms that GameStop indeed made the decision to break the street date, saying that it was "an effort to protect our customer base."
Here's his statement:
This past weekend, GameStop made the decision to break street date and sell reserved copies of Call of Duty: Modern Warfare 2 in select markets where other retailers had broken street date. Our decision followed many conversations with Activision and was an effort to protect our customer base.
Prior to that, Activision also contacted Kotaku saying, "Activision has not given any retailer permission to sell Modern Warfare 2 prior to the Nov. 10 street date. The company fully supports the Nov. 10 street date."
Modern Warfare 2 is/will be available for the PC, PS3 and Xbox 360.
Broken street date:
Via Kotaku
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Comments
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that seems somehow wrong.
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they after all have no way to compete with the pre-order bonuses gamestop offers.
the fact that activision is okay with it is kind of scary... one more nail in the coffin of american small businesses.
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It says in the article - "where other retailers had broken street date."
They broke the street date because it was already broken.
I can only imagine how many pissed off customers came in demanding their copy becuse their "friend" already had his/her copy.
They also only broke the street date in those specific areas.
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Layman Translation: We needed an unfair advantage to make a cash grab. And it was totally cool with Activision, even though they told us to release the game on Nov 10 and have no knowledge of these "conversations".
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You just pissed off your own customers.
It's to protect their customers and makes everything fair.
If someone breaks a street date for our product, we sue them. I'm sure a lawsuit will come from this.
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"...GameStop made the decision to break street date and sell reserved copies of Call of Duty: Modern Warfare 2 in select markets where other retailers had broken street date."
In the areas where the street date was broken by other companies, Gamestop was trying to satisfy their customers that had preordered with them.
Imagine you had preordered with gamestop in your city. Then you hear about another store that released the game early. Wouldn't you be upset and confront the Gamestop that you have your game reserved at? I mean you can't even get your resereved game while your buddy is already playing it because he got it at the store that broke the street date?
It wasn't cool with Activision either. That's why this article is even present, to give Gamestop's reasoning behind it.
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