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Evolution talks about PS4, living up to its name |
Listed in: PS3 Tags: Evolution Studios, Martin Kenwright, playstation 3 updates, UK
Before we begin, take a look at the statement below. And before this ends, you'll understand why we have a picture of Qui-Gon Jinn here:I know people are looking at PS3 now, and I'm not being glib, but we're actually looking at PS4. I'm thinking where will it be in five years, how will we get there? What will the marketplace be like, the games, and who'll be buying them?
Now, does this sound silly to you or is it pure genius by a good strategist? We guess only time will tell but for UK developer Evolution Studios, it is better to get started this early than face problems later on. The above statement was actually uttered by Chief Executive Martin Kenwright during an interview.
According to Kenwright, they have definitely learned from their past mistakes. It would be remembered that a few days ago, it was reported that their title MotorStorm has been pushed back to December 14. While the official maintained that hindsight is important, he mentioned that evolution is the key:
What we've learnt in the past is you can inclemently improve something by one per cent, and it takes two years and millions of pounds and all you get is more of the same. You polarise your market. You're offering more of the same instead of something new, memorable and exciting.
At the bottom of all these, Kenwright somewhat urged other developers and publishers to move away from sequels. As of now, quite frankly, the industry is reeking with sequels. Not to say that these are bad and half-baked follow-ups, but sequels can only carry the industry for so long. Kenwright concluded:
People like to tick boxes and play it safe but sequels are the bane of our industry. The last one was good so the board wants ten more of the same. That's actually harming the marketplace irreparably. People are waking up now to the fact that sequels are actually high risk rather than low risk.
On a more personal note, we suggest Evolution Studios listens to the advice once uttered by Qui-Gon Jinn to his former student Obiwan: "You should be mindful of the future but not at the expense of the moment."
Via GamesIndustry
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Heck, some people even still play on their ps1 everyday
so to put it simple : we dont care about the ps4
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Sony has sold millions of pro-BETA-players and recorders, dozens of millions of cameras and other equipment, zillions of BETA tapes and other Pro accesories. At the and of life-cycle, analogue BETA has been sucessfully replaced with DigitalBETA, advanced standard that ruled the pro-market for past 7 years.
After the Sony's DV revolution (in both "amateur" camcorder market and even more in professional market), DV and DVPro (with bigger casette case, wider tape and Pro specs) has became the next standard, and now the HDV (Hifh Definition) cameras are becoming the standard of the future.
All the licences and techonlogy for BETA, DigitalBETA, DV, DVPro and HDV are Sony's. All the hardware products are made by Sony. Only thing that is licenced are tapes - and guess what - every manufactorer pays Sony a fee for every BETA, DigitalBETA, DV, DVPro and HDV tape manufactored.
They've maybe lost their battle in home-markets, but I assure you that they've made even more money from Pro market, just because one simple reason - the prices never come down in Pro market. New "old techology" analogue BETA magnetoscope today has almost the same price as 20 years ago. And we're talking thousands and tens-of-thousands of dollars per unit here, not 150$ for fair VHS recorder, as it costs today.
Every TV station in the world uses BETA or DV. More then 70% of movie production in the owrld has been shot on BETA and then transferred to celluliod. Today, DV and HDV are taking that market.
Comparing other prices between BETA and VHS format make the picture even clearer.
Driven by the assets in BETAmax and Digital formats, Sony made another revolution, this time in Hollywood with 1999. release of world's first ever Digital Movie Camera that records Panavision 70mm format in HD standard, making it the only standard for future of movie-industry.
Sony has never lost in the Betamax. They have won that battle in financial terms with margin that other can only dream about.
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