Europe, UK PS3 prices higher than Japan, U.S. |
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The price isn't new news, but a few UK gamers did air out their frustration for not only having painstakingly waited to get their hands on a PS3, but also for having to pay more than U.S. and Japan customers had to pay. Even the console's accessories are slated to be slightly steeper in price in Europe and the UK.So why have one of their best markets wait four months longer and then have them pay more? It all lies in the exchange rates and VAT. Ireland can avail of the PS3 at a hefty £ 415 (€ 629/US$ 819), while the UK and the rest of continental Europe can get them at £ 395 (€ 599/US$ 780). The U.S. has already availed of the PS3 at a low £ 352 (US$ 692) - that's a £ 73 difference.
Ray Maguire, SCE's UK managing director and the same guy who put the price tag (and delivered UK retail news), says that merely comparing VAT and exchange rate equivalents directly is too simplistic approach. A two-pence difference in the sterling exchange rate could raise or lower the PS3's price by £ 12 (US$ 23)!
With 60 GB version demand and higher cost of living in the UK, the price is definitely not going to be cheap. But Maguire said, "I would dearly love to have the Playstation under £ 400, and at such time we could afford to do so, we will."
There are already 220,000 units now made available for the UK, from the one million units made slated for the Europe PS3 launch.
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Comments [refresh]
Picture looks fake
its fake
of course its fake. its a clothing line with ps3's put on it. oh and you forgot to say 1st.
just check yesasia.com and they're selling a 60GB for £305!!!
that usually comes with free shipping + VAT-free.... but the only problem is they dont ship to europe(damn u sony) :/
The UK's willingness to embrace the "good" EU and all of the socialist taxation that comes with it.
this is bu|| sh|t the picture is so obviously fake
not even a good fake
could probably do it using ms paint LOL
i will be getting a ps3 on release cant wait!!!one!1
There actually £425 in the UK for the 60gb version.
I didn't check the site for a day or so, but did I miss the announcement that initial allocations have been made for the European launch and therefore there may start to be some serious pre-orders available.
I noticed that Argos has started taking pre-orders, stating that they will only allow as many orders as they have machines allocated to them. Does this mean they know how many machines they're getting? Do other shops know and will they start taking pre-orders imminently? Is the rush about to start?
Isn't this worth more than a brief afterthought in an article?