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Ephraim confident about PS3 on March 23

Posted Mar 16, 2007 at 11:52PM EST by QJ Staff

Listed in: PS3 Tags: Australia, Michael Ephraim, Microsoft, playstation 3 updates, Sony
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Michael Ephraim - Image 1Sony Australia bossman Michael Ephraim has recently talked about his excitement for the March 23 release of the PlayStation 3 in his country and tackled about how their machine stacks up to Microsoft's Xbox 360 and more.

Ephraim told IGN that the response was great in the consumer ranks and all has been going according to market plans. He also said he was relieved after the PS3's "false start" last November and is looking forward to the 23rd.

The Sony Australia managing director also described the one-year headstart that Microsoft has had with the Xbox 360 as something that is "not insurmountable." He then went on to express his confidence in their marketing model by saying, "clearly they have established themselves, but we're focused on our business plan. We think we've got a great product, so time will tell."

Among other issues, Ephraim highlighted that one of the main advantages of the PS3 over the 360 is the fact that it has firmware which can be regularly updated to optimize functionality and maximize the hardware capabilities of the Sony machine. He also took a swipe at the Xbox's HD-DVD drive coming as an accessory, asserting that "to deliver a media centre application, PlayStation 3 is out of the box. For Xbox, you need media centre software. There alone completely blows that whole price theory....the HD-DVD drive, priced at around 0."

Finally, Ephraim emphasized the significance of the Blu-ray technology that the PS3 brings to the table. He said that the capability turns the next-gen console into something more than just a game machine can ever be. It becomes a home entertainment system. He also stressed that Home will be a key factor in the Sony strategy and denied speculations that the PS3 will be compatible with PCs, arguing that it's not practical at this point.

For the complete interview, click on the read URL.





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Comments 


 
# *****esGuest 2007-03-17 02:22
I posted first. Great. Haha. Go suck a ***** you losers!

Reply
 

 
# ...Guest 2007-03-17 03:58
Every single word just makes this guy look like an idiot. Wow the PS3 has firmware updates and that it's advantage over the 360. WTF is he talking about? The 360 can update firmware also.



The reason Sony is performing poorly in sales is because people don't care about Blu-Ray and wont for years, it's just adding to the cost. Think about all the exclusives Sony has lost and is losing, it's all because of Blu-Ray's inclusion and the year delay that it caused. When standalone Blu-Ray players are $80-$100 in 3 years time and you have lost hundreds (yes hundreds!) of potential exclusives, will you still think Blu-Ray was worth it? Less sales means less exclusives and less games overall.

Reply
 

 
# yeah i kinda agree with deviseShockD 2007-03-17 05:42
Before everyone jumps at me, saying I'm a fanboy, I got neither system. Still waiting it out.



Blu-Ray if probably the only reason PS3 is lagging behind. Think about it, if they didn't include Blu-Ray, the PS3 would have been released a year earlier along with the 360. If Blu-Ray wasn't included, the price would around $300-$400. And well, like Devise said, the PS3 probably wouldn't have lost all of its exclusives.



Well that's my 2 cents. I'm psyched about Home and LittleBigPlanet , so I'm probably going to end up getting a PS3.

Reply
 

 
# lolGuest 2007-03-17 15:57
my birthday is one the 23rd! yes!

Reply
 

 
# Calm down now...Guest 2007-03-17 21:22
Hey, guys...Calm down. Just an old guy trying to start a tiff. The only thing I agree with him is the fact that, in order to go truely Hi-Def with the x360 is the add-on drive. X360 + drive = almost same cost as ps3.



And to be fair..



Blu-Ray is 3:1 to HD-DVD so, yah...Totally not looking good for HD-DVD as they lost some studio support.



Ouch...



lol - But lookin' bad, UMD's sold very well in the beginning but bombed out. Hope Sony learns from their mistakes, eh?



Sux that Sony has lost some exclusive games. But thats how business is. Ps3 doesn't have an install base to make big budget games profitable, so I can understand that.



But, I'm pretty sure tho PS3 will bounce back when *SOME* exclusives come out for it. i.e. Final Fantasy, God of War, Rachet and Clank, etc...



What will really trip me out is if ps3 doesn't have enough install base to carry FF franchise, they will lose that and ALL hell will break lose.



Omg, FF on a xbox360.........................................................................



[dies]

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