It was easy from our standpoint on the ground to be like, 'Well, we're not really too sure. This new guy just came back in'. But we've really seen that , over the course of Dead Space. A few years ago Dead Space would have been... there's no chance it would have happened. And we're seeing lots of other opportunities where people are able to explore doing new and original IP, which is really exciting.

If you look at the actual financials behind the intellectual properties, we're not paying the license fees out, like on some of the previous properties we've had. Because of course the royalties go out the door on those and that affects your return, your final turnover. So we're trying to become more efficient. The other reason is, 'You know what? Let's make our own properties. Let's own these things.'

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Via Videogamer