Quick Jump Daily Digest

Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.

Cancel and Return to page

Double Fusion eyes PlayStation Home for in-game advertising

Posted Apr 9, 2007 at 3:53PM EST by QJ Staff

Listed in: PS3 Tags: Gamasutra, in-game ads, playstation 3 updates, Sony, THQ

Jonathan Epstein - president and CEO of Double Fusion - Image 1

Multi-million dollar in-game ads">Double Fusion just recently signed up with THQ for in-game advertising content delivery on select games for multiple platforms, but it isn't done yet. In an interview with Gamasutra, Jonathan Epstein, Double Fusion's President and CEO, managed to mention that "[Double Fusion sees] Home as a very important integrated part of the game advertising environment."

Are they interested in providing in-game advertising to Sony's new online community platform? After bagging 2k Games and Aspyr Media titles, there's a good chance that they are heavily eyeing the potential business and profit they could be raking in with a popular concept as Home. Epstein explained:

It works tremendously well hand-in-hand with in-game ads, in that you can reach users in their emotionally engaged context during the game, and then follow-up with them with additional advertising or marketing or offers in an environment where they're more focused on more social behavior and hanging out and information. Being able to offer both those kinds of emotional and informational contexts really makes for a well-rounded marketing program.

But probably because Sony has rights to what Double Fusion should and shouldn't be doing, Double Fusion will not be selling dynamic ads in PlayStation 3 games "without Sony blessing it." Sony currently must "spell out" the games that Double Fusion can provide dynamic content on, even if some titles were third-party developed and published.

Concluding the interview, Epstein said, "Whether we are involved in selling ads in Home, whether for Sony or for our publishers, or just work with companies that do so, I imagine the best campaigns will combine both ads in-game and though the network service."

Via Gamasutra

This story sucks? This story rocks!

Vote Now!

(0)

(0)

QJ.NET Categories
• Apple • E3 • Featured Articles • Gadgets • Games for Windows • iPad • iPhone • MMORPG • Mobile • News • Nintendo 3DS • Nintendo DS • Opinions & Analysis	• Photography • PlayStation 3 • PoV • PS Vita • PSP • Rumors • Science • Site News • Tabula Rasa • Wii • Wii U • World of Warcraft • Xbox 360

Sitemap

Newest Downloads

05/22/2012 - 05/30/2012

edicpopDS v0.3.01	05/29/2012
RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012
DaedalusX64 r766	05/22/2012
PSPMarble	05/22/2012
The Undead 4 - Nazi Zombies	05/21/2012
3DSExplorer v1.2.1	05/21/2012
J-Runner v0.2 Beta 275	05/19/2012
Priiloader 0.8 Beta 3	05/19/2012

Most Comments this Month
Sound Off: On Game Expirat..	(58)
Say Goodbye to the Xbox 36..	(31)
EA Blames iOS Rock Band Ex..	(28)
Flash0 Contents Of Vita's..	(27)
Sony Had a Rough Year; Vit..	(26)
PlayStation 3: Now Featuri..	(23)
Sound Off: Toughest Game C..	(20)
Apparently You Can Pre-Ord..	(19)
Love It or Hate It, It's A..	(16)
PoV: This Collectors Editi..	(15)
You've Been Up in Arms Abo..	(15)
Pre-Order Generic Shooter..	(15)
PoV: You Are Wrong about C..	(14)
Get Off Xbox Live, You Ped..	(14)
This is Next Gen?	(14)
Metal Gear Solid For Vita..	(14)
PoV: Paid MMOs are Dead	(14)
Stop Your Whining, Start C..	(13)
Pokemon Liquid Crystal! K..	(12)
OK, So Maybe Microsoft Can..	(12)
Does Microsoft Ever Have a..	(12)
Operation Raccoon City Pro..	(12)
Diablo III Getting Mauled..	(12)
Max Payne 3 Will Eat Your..	(11)
Wii Will Be U	(11)

Top Jumps this Month
Naruto Shippuden: Ul..	(171)
neur0n Knocks Out An..	(102)
Pokemon Liquid Cryst..	(102)
Bust Out Your PSP Fo..	(91)
PSP homebrew - LameC..	(71)
PSP Comics Reader v2..	(52)
Wii homebrew - WAD M..	(52)
PSP Homebrew: 6.xx P..	(43)
Hellcat Working On R..	(41)
PSP Homebrew - PSPDi..	(41)
PSP homebrew - DSonP..	(38)
neur0n Gives You Mor..	(37)
Sound Off: On Game E..	(36)
PSP GBA v1.2: Gamebo..	(33)
Latest Left 4 Dead 2..	(31)
Another CFW Goodie F..	(30)
Soywiz Releases PSP..	(30)
GTA IV patch 1.0.6.0..	(29)
Download full Sid Me..	(28)
Sound Off: Should Ap..	(28)
Homebrew - PSP/PS3 P..	(26)
PSP homebrew - Mario..	(23)
DS homebrew game - S..	(21)
Brian Lara Internati..	(21)
Metal Gear Solid For..	(21)

HOT GAMING NEWS TOPICS

Quick Jump Daily Digest

Double Fusion eyes PlayStation Home for in-game advertising

Related Stories:

Comments

Add comment

Newest Downloads